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TAFE provides exceptional service to customer in Odisha
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TAFE goes the distance with its service

TAFE’s customers are empowered to avail after-sales support and spare-part requirements at their desired location, pan-India notwithstanding any of the remote clusters. Through TAFE’s extensive service network, we extend our expertise towards servicing and maintenance of tractors and equipment, with the aim of providing extended and reliable performance. This is the mark of a company that has for over five decades strived to transform the lives of the farming community, with its products as well as its service.

Here’s one such story that delivers on this promise and more…

Kamal Ekka, a proud owner of an MF 9500 purchased from Jashpur, Odisha recently migrated to Sambalpur, Odisha approximately 260 km away for work. He largely used the Post Hole Digger implement with his MF 9500 tractor. Sometime last month, Kamal faced an issue with his tractor as it was due for service. Unfortunately for him, Sambalpur doesn’t have an authorized TAFE dealer.

Having tried other avenues unsuccessfully to sort out his predicament, Kamal approaches the local TAFE Customer Support representative for help. Without any delay, the very next day, a TAFE mechanic is deputed from Sarapali around 140 km from Sambalpur, to service Kamal’s tractor.

Not only was Kamal Ekka fully satisfied with the service, but so overwhelmed was he with the timely and crucial intervention by TAFE’s representatives that he has promised that his next tractor would most definitely be a Massey Ferguson tractor by TAFE (click image below).

Congratulations to the Customer Support team in Odisha for ‘Cultivating the World’ with their dedication and going the extra mile to delight the customer.

Read | CSR

TAFE’s Farmers’ Day in Gujarat brings the farmers and agricultural experts together

Tractors and Farm Equipment Limited (TAFE) continuing its ceaseless efforts to engage and empower farmers, successfully celebrated its 12th successive ‘Farmers’ Day’. An annual event of India’s second largest tractor manufacturer, the Farmer’s Day was held in Ankleshwar, Gujarat and saw enthusiastic participation from 350 farmers across the state.

TAFE’s ‘Farmers’ Day’ is a platform for farmers to interact with renowned agricultural scientists from leading universities and agri-research institutes. Dr. K Srinivasan – Chief Scientist, Agricultural Research (JFarm – Chennai), welcomed the esteemed gathering and Mr. S Ramakrishnan – TAFE CITO (Chief Information & Technology Officer) and Corporate Social Responsibility (CSR) Champion delved into the history and intent behind TAFE Farmers’ Day while also talking about the various CSR initiatives of TAFE. The chief guest Dr. Kantilal Giridharbhai Patel – Principal, College of Agriculture in Bharuch spoke about the significance of such events by discerning corporates and also the need to adopt new techniques and technologies in agriculture.

The speakers at the event also included Dr. Anil Chinchmalatpure – Head, Regional Station, CSSRI, Bharuch; Dr. S R Patel and Dr. J G Patel – College of Agriculture, Bharuch; Dr. P K Gupta – JFarm, Rajasthan and Dr. B G Solanki – Main Cotton Research, Surat. They shared best practices in methods of improvement of salinity problems in black soil, advances in the crop production technology of banana and cotton and production technologies to increase yield of pulses, while also discussing the way forward for agriculture.

At the event, TAFE also distributed free Mango saplings to all the farmers attending the ‘Farmers’ Day’ for planting in their fields and residences. These much sought after saplings are suited for the weather and soil conditions of the region. The event also witnessed field activities organized for the farmers such as hitching and unhitching, trailer reversing, finding the missing components and quizzes that focused on seeking active participation from farmers. A special ceremony was organized where progressive farmers were honoured for their contribution and excellence in agriculture.

TAFE has been consistently organizing Farmers’ day every year since 2005 in different states such as Madurai, Tanjore, Alwarkuruchi, Hosur and Kovilpatti in Tamil Nadu, Doddaballapur in Karnataka, Rudrapur in Uttarakhand, Ongole in Andhra Pradhesh, Jodhpur in Rajasthan and Patna in Bihar. The heartfelt appreciation from the farmers year after year has been the inspiration that has powered TAFE Farmers’ Day consecutively for 12 years.

The people involved in organizing the Farmers’ Day event included people from across TAFE, led by the CSR team. Scientists from TAFE’s JFarm – an adaptive agriculture research centre, also play a significant role in organizing and conducting the Farmer’s Day event.

We congratulate all the organizers for having conducted yet another successful Farmers’ Day!

Click the images below to get a glimpse of the 12th Farmers’ Day in Ankleshwar.

TAFE Pongal celebrations 2017
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TAFE celebrates Pongal celebrating farmers and agriculture

Festivals are a time of coming together, families, friends, communities, societies, countries and colleagues. Pongal is the harvest festival from Tamil Nadu, India, celebrated with much love by Tamilians all over the world. It marks the beginning of the new the new Tamil month, Thai, and exalts the Sun God for a successful harvest. At Tractors and Farm Equipment Limited (TAFE), where the farmer is a friend and whose life we aim to enrich, Pongal was celebrated with much fan fare. It was a tribute and recognition to the farmer who is responsible for sustaining us all.

To start off proceedings, an interesting video which shed light on how society has forgotten the importance of Pongal with a dash of humour was played for everyone. The celebrations organized by the HR department included office versions of age-old traditional games and activities that have been part of the Pongal celebrations. The employees were first divided into random teams. These activities required the teams to perform traditional artistic forms of dance like Mayil Aattam, Oyil Aatam, Kolaattam, Thappattam, Gummi, Silambaattam, among others. The idea here was to get the team members to immerse themselves in these traditional art forms and soak in their significance.

The next team activity required each team to perform few lines of a given folk song with the accompanying traditional folk dance within ten minutes. For the final activity, people were guided to a separate location for ‘Uriadi’  (variation of Piñata) which was a hit among the participants.  The celebrations concluded with traditional snacks that tied back to the message of respecting and fostering our traditions, while remembering the farmer for their indispensable contribution to our lives. The HR department must be lauded for #CultivatingtheWorld with this well thought-out and considerate event.

Scroll through the images to be a part of the celebrations.

Read | Milestones

The Sunday Standard honors Ms. Mallika Srinivasan at Devi Awards

The third edition of The Sunday Standard Devi Awards was recently held in New Delhi. 12 women achievers from India were felicitated for displaying dynamism and innovation in their line of work. TAFE Chairman & CEO, Ms. Mallika Srinivasan, crowned by many as the ‘Tractor Queen’ was one among the 12 women who was recognized. She received the award from Smt. Smriti Z Irani – Union Textile Minister of India.

The ‘Devis’ are selected by a jury on the basis of their contribution to their chosen line of work, as well as society in general. They aren’t your usual suspects. They are the unsung heroes who silently and relentlessly work towards making our world a better place.

The Sunday Standard in a write-up titled “For putting farmers first” pays tribute to Ms. Mallika Srinivasan, her work at TAFE and beyond:

Attired in her trademark salwar-kameez-dupatta and a string of pearls, Mallika Srinivasan sits with ease behind the wheel of a giant tractor, justifying the epithet ‘Tractor Queen of India’.

And why not? Farming in India has long been a male dominated activity. But Srinivasan—a Wharton graduate—has defied all odds to make her company the world’s third-largest tractor manufacturer.

As Chairman and CEO of the Chennai-based tractor major, she has developed relevant technology to suit evolving needs of the farmers, optimised costs, and tapped global markets to establish TAFE as a quality mass manufacturer of tractors and a lean, resilient organisation that can weather the cyclicality of the business.

Under her aegis, the company has become a INR 93 billion company that sees annual sales of over 150,000 tractors and has a presence in over 100 countries. Srinivasan is also a well-known philanthropist with an abiding interest in education and healthcare.

She supports Sankara Nethralaya and the Cancer Hospital in Chennai, as well as a number of educational and healthcare facilities in the Tirunelveli district of Tamil Nadu. She is also involved in the promotion of of Indian culture, classical music and traditional art forms through the Indira Sivasailam Foundation. She is the recipient of multiple awards, including the Padma Shri for her contribution to trade and industry in 2014.

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TAFE at Global Rajasthan AgriTech Meet (GRAM ’16) held in Jaipur

Here’s a glimpse of the TAFE’s stall at Global Rajasthan AgriTech Meet held in Jaipur, India recently.

TAFE has been a partner in the agricultural growth of Rajasthan for more than five decades through its products. Taking it a step further, TAFE‘s unique adaptive agri-research centre – JFarm was launched in Rajasthan as ‘JFarm Rajasthan’ by TAFE Chairman & CEO, Ms. Mallika Srinivasan.

Visits from the Agriculture Minister of Rajasthan – Sri. Prabhu Lal Saini and other dignitaries, the overall enthusiasm and delight of the customers and our superior product offerings including Massey Ferguson tractors, Eicher tractors, TAFE tractors and Farm machinery from AgriStar were the highlights of the event.

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TAFE inaugurates ‘JFarm Rajasthan’ in collaboration with Rajasthan Government

Ms. Mallika Srinivasan, Chairman and CEO of India’s second largest tractor manufacturer, TAFE – Tractors and Farm Equipment Limited, announced the setting up of a Centre of Excellence – ‘JFarm Rajasthan’ with the co-operation and support of the Rajasthan Government at the Global Rajasthan Agritech Meet (GRAM) 2016.

JFarm in Rajasthan is an advanced model of TAFE’s successful adaptive agri-research centre in Chennai which focuses on sustainable agriculture, adapting existing technologies in farming for local farming conditions and sharing this knowledge with farmers. Spread over 50 acres of land, JFarm Rajasthan will host an adaptive research farm, farm skills development centre, agricultural extension service and a hi-tech technology demonstration and customer experience centre at Bhawanimandi, Jhalawar.

Speaking at the inauguration, Ms. Mallika Srinivasan, Chairman & CEO, TAFE said, “This center will showcase the latest and best in agronomy and farm practices, latest trends in production, protection and processing of crops, and also the world’s best in terms of showcasing farm mechanization trends and their applicability to India. The center initiates a transformational effort in Rajasthan’s agriculture with participation from the farmers of Rajasthan towards a new tomorrow. TAFE has a special bond with the farmers of Rajasthan as their loyalty has enriched TAFE’s business growth over the last five decades. For us at TAFE, JFarm Rajasthan is a way of giving back to the farmers of Rajasthan who have placed their valuable trust in TAFE and its products. It has been TAFE’s corporate philosophy not to limit ourselves to mere sale of our products but to go beyond and add value to our customers by empowering them to become a vibrant, self-sustaining, and prosperous agri-community”.

She added, “The two initiatives of the Custom Hiring Centres and the Centre of Excellence in the form of JFarm Rajasthan will result in a five year period of an estimated total outlay of Rs. 970 crores in the agri sector of Rajasthan. Through the MoU with the Rajasthan Government, we hope to partner with 900 farmer entrepreneurs, create 4000 jobs, and touch lives of 500,000 farmers positively. ”

JFarm was first established in Chennai, Tamil Nadu in 1964 with an objective of improving the wellbeing of farmers by empowering them with advanced farm technologies to increase farm productivity and meet India’s growing food needs. Over the years, JFarm has worked through several challenging situations from limited water availability, to inputs costs to shortage of labour, and has developed a viable and sustainable model that contributes to improved farm productivity and livelihood opportunities.

Editors Pick | PHOTO STORIES

The Indira Sivasailam Endowment Concert 2016

The Indira Sivasailam Foundation, established in memory of the Late Smt. Indira Sivasailam, by her daughter Ms. Mallika Srinivasan, Chairman & CEO – TAFE – Tractors and Farm Equipment Limited, supports meaningful causes like care and welfare of senior citizens, women’s empowerment, Sanskrit literature and “Annadaana” apart from music.

The foundation, through the Indira Sivasailam Endowment Fund, under the auspices of The Music Academy, Madras, promotes and recognizes Carnatic musicians and gives them a platform to showcase their talent at The Indira Sivasailam Endowment Concert held at The Music Academy, every year since 2010. The winner of the concert is also conferred The Indira Sivasailam Endowment Medal and citation. As the very idea of the concert is preserving and promoting culture and tradition, the concert is open to anyone interested in Carnatic music, without any fee.

Ranjani-Gayatri : Ra Ga sisters were adjudged the winners of The Indira Sivasailam Endowment Medal 2016, and here’s sharing a glimpse of The Indira Sivasailam Endowment Concert this year.

Visit the Flickr stream to view the entire album – https://goo.gl/qmSKrB