CSR

News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Assam by Shri. Atul Bora, Minister of Agriculture, Government of Assam

TAFE’s ‘JFarm Services’ is a CSR initiative aligned to TAFE’s vision of cultivating the world to enrich the lives of farmers across India. This initiative was formally launched in Assam in partnership with the State Government, by Shri. Atul Bora, the Honorable Minister of Agriculture, Horticulture and Food Processing, Animal Husbandry & Veterinary and Town & Country Planning, Government of Assam.

TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, enhancing their productivity and increasing their income significantly.

It facilitates the hiring of tractors and modern farm machinery to farmers, free of cost, through its
Farmer-to-Farmer (F2F) rental platform. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Assam Government to ensure wide outreach and successful roll-out of the platform.

Agriculture continues to be the primary occupation in Assam. About 70% of the population in the state is dependent on agriculture as a source of livelihood. With majority of them being small or marginal farmers, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of farmers in our country, almost 85% of them have no access to farm mechanization to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to reach out to the farmers of Assam, touch the lives of millions of farmers across the country and achieve our Honorable Prime Minister’s vision of doubling farmers’ income by 2022.”

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE, in collaboration with the Government of Assam, has launched JFarm Services to create sustainable agricultural productivity and growth for the state through the shared economy model. Small and marginal farmers hold about 85% of the total land holdings in the state. This initiative will support the state in making farm mechanization available to these farmers. JFarm Services is completely transparent and is free of any hidden charges or commissions.”

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in English and Hindi apart from the various other regional languages. The
JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

JFarm Services, besides Assam, has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Maharashtra, Karnataka, Andhra Pradesh, Telangana and Tamil Nadu, and has directly benefitted about 295,000 users resulting in over 820,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become one of India’s largest farm equipment aggregation operators.

0 1470
 Uncategorized | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ Launched in Andhra Pradesh by Sri. Somireddy Chandramohan Reddy

 

  • ‘JFarm Services’ – India’s leading tractor and farm equipment rental platform
  • TAFE’s CSR initiative to support small and marginal farmers
  • Farmer-to-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent
  • Aids rural entrepreneurship and generates additional revenue for farmers

 

TAFE’s ‘JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative was launched across Andhra Pradesh in partnership with the State Government, by Sri. Somireddy Chandramohan Reddy, the Honorable Minister of Agriculture, Horticulture, Sericulture & Agriculture Processing, Government of Andhra Pradesh.

 

About 86% of the land holdings in Andhra Pradesh are owned by small and marginal farmers, who have limited or no access to farm mechanization. With about 62% of the working population dependent on agriculture as a source of livelihood, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

 

TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.

 

It facilitates the hiring of tractors and modern farm machinery to farmers free of cost through its Farmer-to-Farmer (F2F) rental platform and will be available across all 13 districts in the state. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Andhra Pradesh government to ensure wide outreach and successful roll-out of the platform.

 

Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country.”

 

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

 

Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE’s JFarm Services has collaborated with the Government of Andhra Pradesh to launch the JFarm Services App which offers a transparent Farmer-to-Farmer platform, free of any hidden charges or commissions, that enables farmers to rent their existing tractors and implements of any brand to other farmers seeking to hire modern feature-rich agricultural equipment. This initiative will support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state.”

 

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in Telugu apart from the various other regional languages. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

 

JFarm Services has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar, Odisha, Jharkhand, Telangana and Tamil Nadu, and has directly benefitted about 85,000 users resulting in over 405,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become India’s largest and biggest player in farm equipment aggregation operations.

0 1961
 News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ integrated with TN Govt’s Uzhavan App

 

 

 

  • Uzhavan App used by 3.39 lakh farmers in Tamil Nadu integrates ‘JFarm Services’ for Tractor Rental
  • ‘JFarm Services’ – India’s leading tractor and farm equipment rental platform
  • Farmer-2-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent
  • Aids rural entrepreneurship and generates additional revenue for farmers
February 05, 2019 | Chennai, Tamil Nadu: TAFE’s ‘JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative was launched in Tamil Nadu in partnership with the State Government, by the Chief Guest, the Honorable Chief Minister Sri. Edappadi K. Palaniswami, and Guests of Honor, the Honorable Minister of Agriculture – Sri. R. Doraikkannu, and Principal Secretary – Department of Agriculture Sri. Gagandeep Singh Bedi IAS, Government of Tamil Nadu.
The Tamil Nadu Govt’s Uzhavan app offers 12 key agriculture services to farmers, that include real-time information on crop prices and weather updates, subsidy and government schemes forms, crop insurance and compensation. The JFarm Services App is being integrated with the Uzhavan app to offer farmers information on tractor and farm machinery rental services – the unique Farmer-2-Farmer feature allows farmers to rent their existing tractors and farm equipment to other farmers seeking to hire them.
About 65% of the rural population in Tamil Nadu relies on agriculture as the source of income and around 92% of land holdings in the state are owned by small and marginal farmers with limited access to mechanization. TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.
Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “Tamil Nadu is a frontrunner in agriculture productivity and leads in the production of Rice, Maize, Oilseeds and Groundnut. There is ample opportunity to sustain and improve agri-sector growth in our state and farm mechanization will be vital to achieving this potential. TAFE, through JFarm Services has collaborated with the Government of Tamil Nadu to support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state. JFarm Services is TAFE’s CSR initiative that aims to support the farmers of Tamil Nadu by providing them easy access to farm mechanization as we progress towards the Tamil Nadu Government’s vision of doubling farm production and tripling farmers’ income.”
The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.
Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE’s JFarm Services launched in the TN Government’s Uzhavan app offers a transparent farmer-to-farmer platform, free of any hidden charges or commissions, that enables farmers to rent their existing tractors and implements of any brand to other farmers seeking to hire modern feature-rich agricultural equipment. Through this integration with the Uzhavan app, JFarm Services along with the Tamil Nadu government, will offer customized solutions to increase farm mechanization amidst small and marginal farmers, especially those below the poverty line.”
Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in Tamil apart from the various other regional languages. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.
JFarm Services has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar, Odisha, Jharkhand, Telangana and Tamil Nadu, and has directly benefitted about 80,000 users resulting in over 380,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become India’s largest and biggest player in farm equipment aggregation operations.
Links: Site – JFarmServices.in | Android App – JFarm Services | Facebook – JFarm Services
0 2701
 News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Jharkhand by Chief Minister – Raghubar Das

November 29, 2018 | Ranchi, Jharkhand: TAFE’s ‘JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative has been launched in Jharkhand in partnership with the state Government, in the presence of Shri. Raghubar Das, the Honorable Chief Minister of Jharkhand. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost through its Farmer-to-Farmer (F2F) rental platform and will be available across all 24 districts in the state.

Jharkhand is one of India’s fastest growing agricultural states with about 67% of the total working population dependent on agriculture for its livelihood. However, with the current level of agricultural mechanization being lower than the national average by nearly 55%, there is tremendous potential to power farm sector, improve yield and sustain the growth of agricultural sector in Jharkhand by increasing the level of farm mechanization.
About 84% of the land holdings in Jharkhand are with small and marginal farmers and over 83 lakh farmers in the state have limited or no access to farm mechanization. JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.
JFarm Services proposes to launch its services across all cities and districts in Jharkhand. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Jharkhand government to ensure wide outreach and successful roll-out of the platform.
The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.
Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country as we progress towards the Prime Minister’s vision of doubling farm income by 2022.”
Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones and is designed to run on very little data. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.
Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE through JFarm Services has collaborated with the Government of Jharkhand to support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state.”
With presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar and Odisha, JFarm Services has directly benefitted and impacted around 65,000 users resulting in about 125,000 orders, adding up to about 300,000 hours in hired farm machinery usage. In a short span of about 20 months, JFarm Services has become one of the largest tractors and farm equipment rental platforms in India.
Links for more info:
Site – JFarmServices.in | Android App – JFarm Services | Facebook – JFarm Services
0 1648
JFarm Services App Launch
 News | Spotlight

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched nationwide

TAFe launches JFarm Services App

 

● TAFE’s CSR initiative to support small and marginal farmers
● Farmer-to-Farmer model (F2F)
● Farmers can offer all brands of tractors and implements on rent
● Aids rural entrepreneurship and generates additional revenue for farmers
September 21, 2018: TAFE – Tractors and Farm Equipment Limited, India’s second largest tractor
manufacturer, has announced the national expansion of its CSR initiative – ‘JFarm Services’ and the ‘JFarm Services App’. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of Indian farmers. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost. Farmers looking to rent their existing tractors and farm equipment are linked directly to farmers seeking to hire them through the free of cost “Farmer-to-Farmer model” (F2F) of JFarm Services app which enables them to contact farmer entrepreneurs, negotiate rental prices and fulfill their respective requirements.
Despite nearly 65% Indians working in the farm sector, India’s agricultural yields trail global and emerging market averages. More than 20 crore Indian farmers have little or no access to mechanized tools. Any effort to bring about a paradigm shift in productivity and farm income has to be centered on the small farmers, who account for 86% of India’s farmland holding.
Farmers who own small parcels of land across India can now hire state-of-the-art farm equipment to increase their productivity and income significantly. The JFarm Services App and on ground Custom Hiring Centers which are operated by tractor and equipment owners will provide farmers with affordable farm mechanization services in a transparent manner. With JFarm Services’ tremendous early success, TAFE is collaborating with various state governments like Bihar, Odisha, Andhra Pradesh, Karnataka, Tamil Nadu and Assam to roll out the JFarm services platform.
JFarm Services initial pilot roll-out covers Madhya Pradesh, Rajasthan, Gujarat and Uttar Pradesh, directly benefiting around 60,000 users resulting in over 100,000 orders, adding up to about 250,000 hours in hired farm machinery usage.
Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “The nationwide launch of JFarm Services – farm
equipment rental platform as a CSR initiative is aligned to TAFE’s vision of Cultivating the World and our commitment to the economic well-being of Indian farmers. The JFarm Services platform leverages technology to provide free of cost access to rental of farm mechanization solutions and offers an opportunity to build a viable rural entrepreneurship model while augmenting farm productivity and income of small and marginal farmers. With this launch we aim to touch millions of farmers who have no access to farm mechanization and modern technology, while accelerating the progress towards the Prime Minister’s vision of doubling farm incomes by 2022.”
Mr. T R Kesavan, President & COO – TAFE, said: “TAFE’s JFarm Services offers a transparent farmer-to-farmer platform, free of any hidden charges or commissions, that enables farmer entrepreneurs to rent their existing tractors and implements of any brand to farmers who seek to hire modern feature rich products to boost their farm income. JFarm Services is also collaborating with various State Governments to offer customized solutions to increase farm mechanization amidst small and marginal farmers below the poverty line.”
Farmers can hire equipment via the JFarm Services android app, contacting the toll-free helpline 1800-4-200-100 or the local Custom Hiring Centres. The App can be used on low-cost Android phones and is designed to run on very little data. Farmers who don’t own smart or feature phones can use the toll-free helpline. The platform also provides periodic updates on local weather, market, agri-news and mandi prices without any fee.

Links: JFarmServices.in | JFarmServices Android App | JFarm Services Facebook Page

0 2643
 Read | CSR

TAFE Doddaballapur Plant Hosts Free Eye Care Camp

TAFE – Tractors and Farm Equipment Limited has been committed to making meaningful contributions and accelerating the growth of the community it operates in. TAFE’s CSR activities stretch across domains like agriculture, education, healthcare, community development, conservation and tribal welfare, disaster relief, and preservation and propagation of traditional art forms.

Contributing towards the well-being of the community and in an effort to provide its employees and the general public access to quality eye care without any cost, TAFE’s Doddaballapur plant organized a free eye care camp in association with Narayana Netralaya, Bengaluru, on October 11 and 12, 2017. The camp was organized in TAFE’s Doddaballapur facility for its employees and in the Bashettihalli Government School for the general public.

The camp was inaugurated by Mr. Krishnappa, Ex-President Bashettihalli Gram Panchayat and was well appreciated and received by the people. The camp saw participation from 368 people, of whom 180 were recommended to wear spectacles while 12 were referred for cataract surgery and successfully operated at Narayana Netralaya without any fee.

TAFE reaches out to the society in three different ways:

  • Through philanthropic acts
  • By working with local communities through direct intervention and dedicated resources, both in terms of manpower and financial support, or through strategic partnerships with government and non-governmental and professional networks to develop a sustainable model for inclusive growth
  • Through initiatives that are closely aligned to the broader vision of the company which is about being an active partner and enabler of the agricultural development of the country

As a responsible corporate citizen, TAFE is committed to:

  • Enable the farming community to achieve higher productivity and prosperity
  • Contribute to the health and welfare of employees and the community it operates in
  • Conserve the environment through the propagation of sustainable practices
  • Empower the differently-abled by creating meaningful opportunities
  • Preserve and perpetuate the rich Indian heritage of art and culture

As with all TAFE’s CSR initiatives, the TAFE Doddaballapur Plant, like its other facilities, aims to make a consistent and lasting contribution towards the well-being of the community and its people. It has been actively engaged in improving their lives and making meaningful contributions towards their development by cultivating joy and #CultivatingTheWorld.

0 3804
 Read | CSR

TAFE’s Farmers’ Day in Gujarat brings the farmers and agricultural experts together

Tractors and Farm Equipment Limited (TAFE) continuing its ceaseless efforts to engage and empower farmers, successfully celebrated its 12th successive ‘Farmers’ Day’. An annual event of India’s second largest tractor manufacturer, the Farmer’s Day was held in Ankleshwar, Gujarat and saw enthusiastic participation from 350 farmers across the state.

TAFE’s ‘Farmers’ Day’ is a platform for farmers to interact with renowned agricultural scientists from leading universities and agri-research institutes. Dr. K Srinivasan – Chief Scientist, Agricultural Research (JFarm – Chennai), welcomed the esteemed gathering and Mr. S Ramakrishnan – TAFE CITO (Chief Information & Technology Officer) and Corporate Social Responsibility (CSR) Champion delved into the history and intent behind TAFE Farmers’ Day while also talking about the various CSR initiatives of TAFE. The chief guest Dr. Kantilal Giridharbhai Patel – Principal, College of Agriculture in Bharuch spoke about the significance of such events by discerning corporates and also the need to adopt new techniques and technologies in agriculture.

The speakers at the event also included Dr. Anil Chinchmalatpure – Head, Regional Station, CSSRI, Bharuch; Dr. S R Patel and Dr. J G Patel – College of Agriculture, Bharuch; Dr. P K Gupta – JFarm, Rajasthan and Dr. B G Solanki – Main Cotton Research, Surat. They shared best practices in methods of improvement of salinity problems in black soil, advances in the crop production technology of banana and cotton and production technologies to increase yield of pulses, while also discussing the way forward for agriculture.

At the event, TAFE also distributed free Mango saplings to all the farmers attending the ‘Farmers’ Day’ for planting in their fields and residences. These much sought after saplings are suited for the weather and soil conditions of the region. The event also witnessed field activities organized for the farmers such as hitching and unhitching, trailer reversing, finding the missing components and quizzes that focused on seeking active participation from farmers. A special ceremony was organized where progressive farmers were honoured for their contribution and excellence in agriculture.

TAFE has been consistently organizing Farmers’ day every year since 2005 in different states such as Madurai, Tanjore, Alwarkuruchi, Hosur and Kovilpatti in Tamil Nadu, Doddaballapur in Karnataka, Rudrapur in Uttarakhand, Ongole in Andhra Pradhesh, Jodhpur in Rajasthan and Patna in Bihar. The heartfelt appreciation from the farmers year after year has been the inspiration that has powered TAFE Farmers’ Day consecutively for 12 years.

The people involved in organizing the Farmers’ Day event included people from across TAFE, led by the CSR team. Scientists from TAFE’s JFarm – an adaptive agriculture research centre, also play a significant role in organizing and conducting the Farmer’s Day event.

We congratulate all the organizers for having conducted yet another successful Farmers’ Day!

Click the images below to get a glimpse of the 12th Farmers’ Day in Ankleshwar.

0 7381