News

News

TAFE participant wins MMA’s Outstanding Woman Manager of the Year 2016

Congratulations to TAFE’s Ms. Nishanthi Grashia S. from the IT Division, for winning the 15th Danfoss – Madras Management Association (MMA) Competition for Outstanding Woman Manager of the Year Award – 2016!

The competition is conducted as a prelude to MMA Women Managers Convention 2016. In this, women managers are invited to present papers on the theme of the convention. The papers and presentations are judged by a panel of eminent jury members, and the winner is awarded the ‘Outstanding Woman Manager of the Year’ award at the Women Managers Convention. This year, the theme was ‘Route to the Summit’, and the oral presentation before the jury was held on March 05th, 2016 in Chennai. A total of 40 registrations participated in the competition.

This is the third consecutive year that Ms. Nishanthi participated in the competition. Her paper was titled ‘Play Your Cards Right – Reach the Summit’. The keys points addressed were:

  • Though everyone aspires to become a leader, why do only a select few achieve the race for leadership?
  • Aspiring leaders need to clear the decks for a marriage between ‘What it takes to be’ a leader and ‘What they have’ as a leader. The more perfect the match is, the more likely that they will beat the odds to reach the summit. This perfection however also bets the bottom dollar on the summit itself, external environment, timing and the aspirant’s current altitude in career ladder.
  • A leader without a follower is like a king without a kingdom. Leaders need to ensure that they have followers in order to sustain at the top.

A trophy and a certificate for Danfoss – MMA ‘Outstanding Woman Manager of the Year 2016’ will be awarded at the Women Managers Convention, on March 12th, 2016 in Chennai.

Madras Management Association organizes diverse activities to champion managerial excellence among women managers. Every year, International Women’s Day is celebrated by conducting MMA Women Managers’ Convention, where eminent women managers, thought leaders and entrepreneurs of national and international repute share their ideas and experiences.

0 2612
 Spotlight

Ms Mallika Srinivasan felicitates winners of the Be a FarmDost school contest at award ceremony at TAFE s JFarm

In a grand culmination of Tractors and Farm Equipment Limited’s (TAFE) ‘Be a #FarmDost’ School Contest, students from Chennai, Coimbatore, Madurai and Trichy attended the ‘Be a #FarmDost’ Award Ceremony held at TAFE’s JFarm in Kelambakkam on February 28, 2016. The award ceremony was graced by, TAFE Chairman and CEO, Ms. Mallika Srinivsasan who also felicitated all the winners of the ‘Be a #FarmDost’ contest. In attendance were more than 350 students, teachers and parents who had embraced the ‘Be a #FarmDost’ initiative. These participants were part of the 63 schools from the four cities visited by TAFE as part of its ‘Be a #FarmDost’ initiative to recognize the farmer for his contribution to the society and the nation at large.

Ms. Mallika Srinivasan, Chairman and CEO – TAFE, speaking about the event said, “As part of our philosophy of ‘Cultivating the World’, TAFE’s ‘Be a #FarmDost’ initiative is aimed at bringing the farming community, back in to our social consciousness and remind everyone of the great service they render to the world. The school activity was conducted to raise awareness among the students – the citizens of tomorrow, about the importance of farmers and farming, and it found instant acceptance. We must acknowledge the hard work and perseverance of these students; their teachers and parents as they played a crucial part in helping build the ‘Be a #FarmDost’ initiative to its current stature; this award ceremony is just a small way of recognizing their efforts.”

The award ceremony felicitated both students and schools from each of the four cities (Chennai, Coimbatore, Madurai and Trichy) who participated in the ‘Best #FarmDost Award’ and ‘#ThankYouFarmers Award’ respectively. Speaking on the participation of students and schools in the ‘Be a #FarmDost’ initiative, Mr. T. R. Kesavan – TAFE Chief Operating Officer (COO) for Product Strategy and Corporate Relations, said, “The schools and the students understood the essence of the initiative and through their participationin the contests, presented a wonderful tribute to the farmer. We have had over 2000 students from different parts of the state participating and many of them even visited farmers as part of the #ThankYouFarmers contest. As an experience, we hope that it would have a lasting impact on the students as well as the farmers.”

The awards were also presented to participating students and schools in a special ‘#FarmDost Social Award’ category. A ‘Champion of Champions’ Award was also presented to three schools – The Fathima Matriculation Higher Secondary School, Chennai; Sevalaya Mahakavi Bharathiyar Higher Secondary School, Chennai and Yuva Bharathi Public School, Coimbatore, from among all the participating schools (four cities) based on the combined participation percentage in the ‘Best #FarmDost Award’ and ‘#ThankYouFarmers Award’. Among the students, Ms. G. Nithya Dharsini from National Model Matriculation Higher Secondary School, Coimbatore was crowned the ‘Champion of Champions’ from among all the participating students (four cities).

The ‘Be a #FarmDost’ Award Ceremony offered students the opportunity to experience the joys of a farm. With TAFE’s JFarm – an adaptive agri-research centre spread over 200 acres, as the venue, the award ceremony was the perfect place for students to receive a hands-on experience in a farm. The agenda for the day in addition to the ‘Be a #FarmDost’ Award Ceremony included, an organic farm trail with opportunities to harvest crops, tractor ride, knowledge sessions on farming by eminent agriculturists and interaction with farmers.

Check out the complete album of the award ceremony on the ‘Be a #FarmDost‘ Facebook page @ tinyurl.com/hu2khsr

0 1730
 News

TAFE participates in CII’s third India – CLMV Business Conclave

The Confederation of Indian Industry (CII) in association with the Department of Commerce, Ministry of Commerce & Industry, and Government of India organised the 3rd India – CLMV Business Conclave at Mamallapuram, Tamil Nadu. The topic for the conclave was, “India – CLMV Economic Integration: Developing Regional Value Chains”.

Ministers from all four respective CLMV (Cambodia, Laos, Myanmar and Vietnam) countries led the delegations comprising officials and business people. Also present were heads of five provinces of Vietnam. Ms. Nirmala Sitharaman, Honourable Minister of State for Commerce and Industry (Independent Charge), Government of India inaugurated the event.

This Business Conclave served as a platform to:

  • interact with ministerial and business delegations from the CLMV countries
  • identify specific project opportunities, and
  • initiate the way forward

With participants from different sectors taking part in the conclave, Tractors and Farm Equipment Limited (TAFE) also participated in this event representing the farm machinery sector. Mr. Chandramouli – Business Head, International Business Unit (IBU), Mr. Shiva N. T. from IBU and Mr. Sukhdeep Grover from Emerging Export Market (EEM) were present, representing TAFE at the conclave.

Cambodia, Laos, Myanmar and Vietnam have tremendous potential for development; hence, receiving special focus within the ASEAN region. Socio-economic conditions of CLMV countries and their proximity to India provide opportunities of mutual benefit. The Indian government is undertaking various initiatives to establish multi-pronged economic and business relations with the CLMV countries, thereby providing a boost to the “Act East Policy”. Better economic integration among ASEAN countries will encourage the Act East Policy which essentially begins with these four countries.

Ms. Nirmala Sitharaman in her address, said, “The trade links and ties between India and the CLMV countries can be much better, and the two governing principles, connectivity and economic integration with regional value chains are crucial.” The need for improving road, air, and sea links was emphasized to allow businesses to fully utilize benefits of Free Trade Agreement (FTA). Speakers emphasised the need for developing the regional value chains in CLMV region and India to be a part of the regional value chains. The backward and forwards linkages are expected to boost the Indian exports and also secure source for raw materials. Further integration of the India – CLMV partnership with global value chains was also emphasized.

From TAFE’s perspective, the conclave prepared a foundation for the organization to play a more prominent role in ushering in farm mechanization in these countries.

0 2248
 Spotlight

TAFE crowned Champion of Champions at PRCI’s 10th Global Communication Conclave

India’s second largest tractor manufacturer and the Aon Hewitt – Best Employer in India (2013), Tractors and Farm Equipment Limited (TAFE) group experienced much joy in the ‘City of Joy’ as it won the title of  ‘Champion of Champions’ at PRCI’s Corporate Collaterals Award 2016 held during the 10th Global Communication Conclave. The TAFE group improved on its showing from last year to win across 16 of the 19 categories it participated in. Held in Kolkata, the Public Relations Council of India (PRCI) – 10th Global Communication Conclave hosted over two days is a platform for communications and PR professionals from all over the country. This year the themes of, ‘Image Crisis: Who is Responsible?’ and ‘Digital Now – What Next?’ were explored respectively by eminent personalities from the industry in congruence with the audience that consisted of professionals and communications students.

TAFE group emerged as the ‘Champion of Champions’ with the highest number of awards and rating. The awards won by TAFE across categories included, one platinum, four gold, three silver, six bronze awards and two appreciations. The awards were won across categories like, Corporate Event, Corporate Advertisement, Digital Newsletter, Corporate Film and Public Service Advertisements among others. The highlight for TAFE was the ‘Be a #FarmDost’ initiative which bagged an award in every category it participated in (7); which included radio campaign, CSR brochure, public service campaign and advertisements, social media campaign of the year and idea of the year. Pioneered by TAFE CCD the ‘Be a #FarmDost’ initiative was much appreciated by all the attendees and the few #FarmDost kits made available at the venue were picked up with much gusto and brought many positive reviews. Additionally, TMTL’s regional In-House Journal – Apni Baat, Online newsletter TAFE Café and collateral like MF Diary 2016 won recognition too.

PRCI is a pan-India organization of PR, communications, advertising and media professionals, academicians, forums, institutions, and corporates, that provides a forum where creative minds often come together, upholding the challenges and values of professionalism in PR and encourages high ethical standards of work. The 10th Global Communications Conclave reflected this, as panel discussions on pertinent topics like “Inadequacy of media education, training and research to generate employability and develop communication responsibility” and “Changing behaviour for better education, better health, better policing and better communication” were conducted in the course of two days of the event followed by insightful discussions among participants.

0 1569
 News

TAFE’s focus on safety gets recognized by CII

The CII National Level Kaizen Competition 2015 held in New Delhi saw participation from TAFE teams in different categories. TAFE prides itself in always pushing the boundaries of its capabilities in keeping with global standards. Always up for a new challenge, teams at TAFE are always on the look-out to update and improve the way things are done.

A validation of the great work being done was a TAFE team from Sembiam comprising G. Saravanan, Customer Focus Group and D. Jayaprakash, R&D PD & E winning the First Prize in the Safety Category, under Large Industries at the Kaizen competition. In total, 1186 teams representing various companies from across the country, participated under various categories.

It was a proud moment as they received the award from Dr. S.S. Gupta, Sr. Development Officer, the Ministry of Commerce & Industry, Govt. of India, during the CII 8th National Cluster Summit.

Congratulations to all the teams that participated and their continued vigour in keeping TAFE on it course of ‘Cultivating the World’.

0 2129
 Spotlight

Honoring the brave hearts at TAFE

Chennai, India!  A sought after business destination across the world. Home to thousands of migrants across the country. Business hub of Tamil Nadu – Automobiles, IT, Education.Culture capital of the south.Tropical humid weather, hot, hotter and hottest summers. But after this recent deluge, world over we have been hashtagged, #Chennai Floods. A new name for a phenomenon that hasn’t occurred in the last 100 years.

The incessant and heavy downpour coupled with the flooding of its water bodies transformed a city bustling with people and traffic to mere islands of despair. Some streets turned into watery graves and people have just about managed to survive the wrath of these floods.

Social media emerged as the hero. It brought the entire city together. Binding us with empathy and deeper emotions of forgotten brotherhood. Recently in a blog a lady rescued by some volunteers, wrote, I am glad that my young children are witnessing the rescue and relief efforts around the city, where everyone is reaching out to the other, opening their homes and hearts, for if anything happens in the future, they will know how to help people when the situation demands.

And there were good Samaritans, young and old, who went about doing all the good they could, to people around them. They played a great role in the rescue and relief efforts in the city. Some of them set up command centers to help people connect with their families and others directed resources and volunteers to locations where they were needed the most. Some worked with local communities and some on their own.

At TAFE we had such ‘Heroes’ amongst us, people who took upon themselves the task of, feeding, clothing, transporting, rescuing, sheltering or to simply put it, helping those who needed it the most. It didn’t matter whether they were people who they had known; all that mattered was that someone needed assistance and it was provided without any questions asked. It wasn’t an action premeditated or expecting a return, it was an act of compassion from one human being to another. It was an act of Individual Social Responsibility and TAFE in a small ceremony at its Head Office honored these employees who acted with great courage and are an inspiration to many, making this city a better place to live.

TAFE’s values have been unchanged by time and dynamic business landscapes. And that is not just a statement. At TAFE, CSR has never been just a buzz word, it has been deep rooted, an intrinsic part of its value system. In addition to honoring the ‘Heroes’, TAFE also put together a care package for all those employees who were affected by the flood. Packed with all the basic necessities that a family would need, it is a promise that TAFE takes care of every member of its family.

And in an endeavor to help in the rehabilitation of the society on a whole, TAFE Chairman and CEO, Ms. Mallika Srinivasan met with the Honorable Chief Minister of Tamil Nadu and presented a cheque for INR 3 crores towards the Chief Ministers Flood Relief Fund. It will also be conducting medical camps in the flood affected areas in an effort to curb the possibilities of diseases that arise in the aftermath of such a calamity. It is a strong affirmation of TAFE’s pledge to serve the community and society and nurture and protect the environment. It reaffirms that everyone at TAFE is driven by values, at work or outside. All in the quest to, Cultivate the world!

To view the complete album of the event, click here.

0 1801
 News

TAFE contributes INR 3 crores towards TN Chief Minister s flood relief fund

In the aftermath of the recent floods in Chennai and other parts of Tamil Nadu which affected thousands of families, Ms. Mallika Srinivasan, Chairman and CEO – TAFE,  personally handed over a cheque for INR 3 crores to the Honourable Chief Minister of Tamil Nadu, Ms. J. Jayalalithaa towards the Chief Minister’s Flood Relief Fund.

Additionally, TAFE has initiated efforts amongst its employees to help in rehabilitation for people affected by the floods. TAFE’s CSR focuses on healthcare, educational support for children, skill training and, research and technical support to the farming community.

0 2109
 Spotlight

TAFE to crown selfie clicking Massey owners

In a unique event, Tractors and Farm Equipment Limited (TAFE) is organizing a selfie contest for all Massey Ferguson tractor owners on the TAFE Corporate Facebook page (facebook.com/TAFECorporate).

There are daily prizes to be won, so if you own a Massey Ferguson tractor get clicking and participate in this contest and show the world how much you love your Massey.


Read the text below before participating:

The MASSEY #SELFIEMAHARAJA contest is an exclusive online contest and independent of the Massey Maha Maharaja scheme. The Massey Maha Maharaja scheme is an on-ground activity hosted separately and has no connection with the MASSEY #SELFIEMAHARAJA contest.

 

HOW TO PARTICIPATE

  1. Click a selfie / picture with any of Massey Ferguson tractor seen clearly in the image and post it on the TAFE Facebook page: facebook.com/TAFECorporate to participate.
  2. The pictures must be posted on the TAFE Facebook page: facebook.com/TAFECorporate only and not on your personal / any other profile or page, website or forum (online or offline) as a basic qualifying criteria. Pictures posted anywhere else besides the TAFE Facebook page will not be considered for the contest.
  3. All selfies / pictures submitted must be accompanied with the below mentioned details of the participant and must have the hast tags #MASSEYMAHARAJA #SELFIEMAHARAJA as shown below:

Name

Location

Picture description / caption

#MASSEYMAHARAJA #SELFIEMAHARAJA

  1. One participant can send only on entry for the contest. This contest is open for individual participation only.

 

CONTEST DURATION

The contest is open till November 15, 2015, 6:00 pm IST.


EVALUATION

  1. The TOP THREE selfies / pictures with the maximum number of Votes (Facebook “Likes” + “Shares”) on the TAFE Facebook page at the end of the contest duration will be adjudged the winners of the MASSEY #SELFIEMAHARAJA contest.

1 Facebook “Like” or 1 “Share” = 1 Vote

Total number of Facebook “Likes” + “Shares” received by the entry = Total number of Votes

Voting closes on Nov 15, 2015 at 6:00 pm IST.

  1. Besides the top three winners, there will be one unique winner every day, adjudged solely by the TAFE jury, based on how visually creative is the selfie / picture submitted by the participant, who will win the daily AAJ KA MASSEY #SELFIEMAHARAJA prize, daily till November 15, 2015.
  2. The winners of the MASSEY #SELFIEMAHARAJA contest will be announced post the completion of the contest. The winners of the AAJ KA MASSEY #SELFIEMAHARAJA prize will be declared on time-to-time basis on the TAFE Facebook page. The winners will be informed by means of updates on the TAFE Facebook page and via direct message sent to their account on Facebook, through which they have posted the entry.
  3. In case of a tie between the winners, the number of comments received by their receptive entries will be considered for deciding the winners. More comments will add more weightage.

PRIZES

  1. The winners will be awarded exclusive Massey Ferguson gifts and merchandise fromTAFE.
  2. The prizes are non-transferable and will not be compensated in cash or kind.
  3. The delivery of the prizes rests on the authenticity and completion of the delivery address, as shared by the respective winners.

 

CONTEST RULES

MASSEY #SELFIEMAHARAJA contest is organized by TAFE – Tractors and Farm EquipmentLimited, and is open to everyone for participation, subject to the criteria mentioned in this document.

By participating in the MASSEY #SELFIEMAHARAJA contest, participants accept that:

  1. They are Indian citizens of at least 13 years of age or above.
  2. They will not post selfies / pictures showing, mentioning or exhibiting any other product, organization, institution or brand. Non-adherence may lead to disqualification.
  3. They will not change the default hash tags – #SELFIEMAHARAJA and #MASSEYMAHARAJA.
  4. MASSEY #SELFIEMAHARAJA contest is moderated, which means, the entries posted will be checked by TAFE for their compliance with the “Rules & Regulations” mentioned in this document and the entries can be deleted by TAFE if found to be objectionable, or can be requested for alteration by the participants in case of any concerns whatsoever.
  5. Participants can share their selfies / pictures on multiple social media platforms. However, note that only the pictures with the highest number of Facebook “Likes” and “Shares” on the TAFE Facebook page will be considered for assessment and deciding the winners.
  6. The selfies / pictures and captions submitted by the participants must not display or suggest any sensitive or objectionable content that will be categorized as violent, nude, partially nude, discriminatory, racist, unlawful, infringing, hateful, humiliating, pornographic or sexually explicit, political, religious, derogatory or of the nature that may hurt the sentiments of an individual, organization, group or community. Any such picture, caption, comment or remark will be disqualified.
  7. If the participants do not accept the MASSEY #SELFIEMAHARAJA contest rules and regulations, it is solely at their discretion to not participate in the contest.
  8. Participation in this contest confirms that the submitted entries are original works created solely by the participant and that no copyrights, trademarks, moral rights, rights of privacy / publicity or intellectual property rights of any person or entity are violated; and that the entrant has sole right, title, claim or interest in the submitted entry. TAFE will not be held responsible in case of any copyrights or intellectual property rights violation.
  9. By participating in theMASSEY #SELFIEMAHARAJA contest, the participants hereby authorize TAFE to use the pictures, copy or content for any promotional, commercial or non-commercial purpose.
  10. All entries and content submitted will become the exclusive property of TAFE and can be reused, recreated or represented for any purpose by TAFE, without any prior information, permission or consent by the participant, whatsoever.
  11. TAFE holds the right to cancel, extend or postpone the MASSEY #SELFIEMAHARAJA contest at anytime with any prior notice or explanation.
  12. TAFE reserves the right to withdraw or amend the MASSEY #SELFIEMAHARAJA contest rules and regulations as necessary or due to circumstances outside its reasonable control.
  13. TAFE holds the right to reserve entry of, or refuse to give the prizes to anyone in breach of the MASSEY #SELFIEMAHARAJA contest rules.
  14. Entries received after the specified submission date will not be eligible for the contest.
  15. The participants will be responsible for the accuracy of their personal information shared, including their contact details.
  16. The decision taken by TAFE shall be considered final and binding. TAFE reserves all rights with regards to this contest.
  17. By participating in this contest, you agree to abide by all the rules and regulations set by TAFE. The participants who violate the MASSEY #SELFIEMAHARAJA contest rules and regulations will be disqualified.
  18. The contest is governed by the laws of India and is subject to the exclusive jurisdiction of the courts of Chennai.
  19. All rights reserved by TAFE – Tractors and Farm Equipment Limited, Chennai.

For any clarifications, please email us on corporate@tafe.com

 

PRIVACY

Your privacy will never be compromised. We assure that none of the details shared by you will be shared or sold to any third party.

0 1875
 Events

Zubin Mehta and the Australian World Orchestra set to enthral Chennai

In a first of its kind event, TAFE is proud to be associated with the Chennai leg of the Australian World Orchestra (AWO) tour of India at the invitation, and under the baton, of world renowned Indian conductor, Maestro Zubin Mehta. Drawing many of its members from the Vienna Philharmonics and the London Symphonies of the planet, the AWO will be performing works by Brahms, Mozart, and Schubert, including a selection of arias by soprano Greta Bradman.

The largest Australian ensemble ever to travel India, the AWO will perform at The Music Academy, Madras, in Chennai on October 28, 2015.

 


Courtesy: Internet

0 1438