Spotlight

Spotlight

TAFE crowned Champion of Champions at PRCI’s 10th Global Communication Conclave

India’s second largest tractor manufacturer and the Aon Hewitt – Best Employer in India (2013), Tractors and Farm Equipment Limited (TAFE) group experienced much joy in the ‘City of Joy’ as it won the title of  ‘Champion of Champions’ at PRCI’s Corporate Collaterals Award 2016 held during the 10th Global Communication Conclave. The TAFE group improved on its showing from last year to win across 16 of the 19 categories it participated in. Held in Kolkata, the Public Relations Council of India (PRCI) – 10th Global Communication Conclave hosted over two days is a platform for communications and PR professionals from all over the country. This year the themes of, ‘Image Crisis: Who is Responsible?’ and ‘Digital Now – What Next?’ were explored respectively by eminent personalities from the industry in congruence with the audience that consisted of professionals and communications students.

TAFE group emerged as the ‘Champion of Champions’ with the highest number of awards and rating. The awards won by TAFE across categories included, one platinum, four gold, three silver, six bronze awards and two appreciations. The awards were won across categories like, Corporate Event, Corporate Advertisement, Digital Newsletter, Corporate Film and Public Service Advertisements among others. The highlight for TAFE was the ‘Be a #FarmDost’ initiative which bagged an award in every category it participated in (7); which included radio campaign, CSR brochure, public service campaign and advertisements, social media campaign of the year and idea of the year. Pioneered by TAFE CCD the ‘Be a #FarmDost’ initiative was much appreciated by all the attendees and the few #FarmDost kits made available at the venue were picked up with much gusto and brought many positive reviews. Additionally, TMTL’s regional In-House Journal – Apni Baat, Online newsletter TAFE Café and collateral like MF Diary 2016 won recognition too.

PRCI is a pan-India organization of PR, communications, advertising and media professionals, academicians, forums, institutions, and corporates, that provides a forum where creative minds often come together, upholding the challenges and values of professionalism in PR and encourages high ethical standards of work. The 10th Global Communications Conclave reflected this, as panel discussions on pertinent topics like “Inadequacy of media education, training and research to generate employability and develop communication responsibility” and “Changing behaviour for better education, better health, better policing and better communication” were conducted in the course of two days of the event followed by insightful discussions among participants.

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Honoring the brave hearts at TAFE

Chennai, India!  A sought after business destination across the world. Home to thousands of migrants across the country. Business hub of Tamil Nadu – Automobiles, IT, Education.Culture capital of the south.Tropical humid weather, hot, hotter and hottest summers. But after this recent deluge, world over we have been hashtagged, #Chennai Floods. A new name for a phenomenon that hasn’t occurred in the last 100 years.

The incessant and heavy downpour coupled with the flooding of its water bodies transformed a city bustling with people and traffic to mere islands of despair. Some streets turned into watery graves and people have just about managed to survive the wrath of these floods.

Social media emerged as the hero. It brought the entire city together. Binding us with empathy and deeper emotions of forgotten brotherhood. Recently in a blog a lady rescued by some volunteers, wrote, I am glad that my young children are witnessing the rescue and relief efforts around the city, where everyone is reaching out to the other, opening their homes and hearts, for if anything happens in the future, they will know how to help people when the situation demands.

And there were good Samaritans, young and old, who went about doing all the good they could, to people around them. They played a great role in the rescue and relief efforts in the city. Some of them set up command centers to help people connect with their families and others directed resources and volunteers to locations where they were needed the most. Some worked with local communities and some on their own.

At TAFE we had such ‘Heroes’ amongst us, people who took upon themselves the task of, feeding, clothing, transporting, rescuing, sheltering or to simply put it, helping those who needed it the most. It didn’t matter whether they were people who they had known; all that mattered was that someone needed assistance and it was provided without any questions asked. It wasn’t an action premeditated or expecting a return, it was an act of compassion from one human being to another. It was an act of Individual Social Responsibility and TAFE in a small ceremony at its Head Office honored these employees who acted with great courage and are an inspiration to many, making this city a better place to live.

TAFE’s values have been unchanged by time and dynamic business landscapes. And that is not just a statement. At TAFE, CSR has never been just a buzz word, it has been deep rooted, an intrinsic part of its value system. In addition to honoring the ‘Heroes’, TAFE also put together a care package for all those employees who were affected by the flood. Packed with all the basic necessities that a family would need, it is a promise that TAFE takes care of every member of its family.

And in an endeavor to help in the rehabilitation of the society on a whole, TAFE Chairman and CEO, Ms. Mallika Srinivasan met with the Honorable Chief Minister of Tamil Nadu and presented a cheque for INR 3 crores towards the Chief Ministers Flood Relief Fund. It will also be conducting medical camps in the flood affected areas in an effort to curb the possibilities of diseases that arise in the aftermath of such a calamity. It is a strong affirmation of TAFE’s pledge to serve the community and society and nurture and protect the environment. It reaffirms that everyone at TAFE is driven by values, at work or outside. All in the quest to, Cultivate the world!

To view the complete album of the event, click here.

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TAFE to crown selfie clicking Massey owners

In a unique event, Tractors and Farm Equipment Limited (TAFE) is organizing a selfie contest for all Massey Ferguson tractor owners on the TAFE Corporate Facebook page (facebook.com/TAFECorporate).

There are daily prizes to be won, so if you own a Massey Ferguson tractor get clicking and participate in this contest and show the world how much you love your Massey.


Read the text below before participating:

The MASSEY #SELFIEMAHARAJA contest is an exclusive online contest and independent of the Massey Maha Maharaja scheme. The Massey Maha Maharaja scheme is an on-ground activity hosted separately and has no connection with the MASSEY #SELFIEMAHARAJA contest.

 

HOW TO PARTICIPATE

  1. Click a selfie / picture with any of Massey Ferguson tractor seen clearly in the image and post it on the TAFE Facebook page: facebook.com/TAFECorporate to participate.
  2. The pictures must be posted on the TAFE Facebook page: facebook.com/TAFECorporate only and not on your personal / any other profile or page, website or forum (online or offline) as a basic qualifying criteria. Pictures posted anywhere else besides the TAFE Facebook page will not be considered for the contest.
  3. All selfies / pictures submitted must be accompanied with the below mentioned details of the participant and must have the hast tags #MASSEYMAHARAJA #SELFIEMAHARAJA as shown below:

Name

Location

Picture description / caption

#MASSEYMAHARAJA #SELFIEMAHARAJA

  1. One participant can send only on entry for the contest. This contest is open for individual participation only.

 

CONTEST DURATION

The contest is open till November 15, 2015, 6:00 pm IST.


EVALUATION

  1. The TOP THREE selfies / pictures with the maximum number of Votes (Facebook “Likes” + “Shares”) on the TAFE Facebook page at the end of the contest duration will be adjudged the winners of the MASSEY #SELFIEMAHARAJA contest.

1 Facebook “Like” or 1 “Share” = 1 Vote

Total number of Facebook “Likes” + “Shares” received by the entry = Total number of Votes

Voting closes on Nov 15, 2015 at 6:00 pm IST.

  1. Besides the top three winners, there will be one unique winner every day, adjudged solely by the TAFE jury, based on how visually creative is the selfie / picture submitted by the participant, who will win the daily AAJ KA MASSEY #SELFIEMAHARAJA prize, daily till November 15, 2015.
  2. The winners of the MASSEY #SELFIEMAHARAJA contest will be announced post the completion of the contest. The winners of the AAJ KA MASSEY #SELFIEMAHARAJA prize will be declared on time-to-time basis on the TAFE Facebook page. The winners will be informed by means of updates on the TAFE Facebook page and via direct message sent to their account on Facebook, through which they have posted the entry.
  3. In case of a tie between the winners, the number of comments received by their receptive entries will be considered for deciding the winners. More comments will add more weightage.

PRIZES

  1. The winners will be awarded exclusive Massey Ferguson gifts and merchandise fromTAFE.
  2. The prizes are non-transferable and will not be compensated in cash or kind.
  3. The delivery of the prizes rests on the authenticity and completion of the delivery address, as shared by the respective winners.

 

CONTEST RULES

MASSEY #SELFIEMAHARAJA contest is organized by TAFE – Tractors and Farm EquipmentLimited, and is open to everyone for participation, subject to the criteria mentioned in this document.

By participating in the MASSEY #SELFIEMAHARAJA contest, participants accept that:

  1. They are Indian citizens of at least 13 years of age or above.
  2. They will not post selfies / pictures showing, mentioning or exhibiting any other product, organization, institution or brand. Non-adherence may lead to disqualification.
  3. They will not change the default hash tags – #SELFIEMAHARAJA and #MASSEYMAHARAJA.
  4. MASSEY #SELFIEMAHARAJA contest is moderated, which means, the entries posted will be checked by TAFE for their compliance with the “Rules & Regulations” mentioned in this document and the entries can be deleted by TAFE if found to be objectionable, or can be requested for alteration by the participants in case of any concerns whatsoever.
  5. Participants can share their selfies / pictures on multiple social media platforms. However, note that only the pictures with the highest number of Facebook “Likes” and “Shares” on the TAFE Facebook page will be considered for assessment and deciding the winners.
  6. The selfies / pictures and captions submitted by the participants must not display or suggest any sensitive or objectionable content that will be categorized as violent, nude, partially nude, discriminatory, racist, unlawful, infringing, hateful, humiliating, pornographic or sexually explicit, political, religious, derogatory or of the nature that may hurt the sentiments of an individual, organization, group or community. Any such picture, caption, comment or remark will be disqualified.
  7. If the participants do not accept the MASSEY #SELFIEMAHARAJA contest rules and regulations, it is solely at their discretion to not participate in the contest.
  8. Participation in this contest confirms that the submitted entries are original works created solely by the participant and that no copyrights, trademarks, moral rights, rights of privacy / publicity or intellectual property rights of any person or entity are violated; and that the entrant has sole right, title, claim or interest in the submitted entry. TAFE will not be held responsible in case of any copyrights or intellectual property rights violation.
  9. By participating in theMASSEY #SELFIEMAHARAJA contest, the participants hereby authorize TAFE to use the pictures, copy or content for any promotional, commercial or non-commercial purpose.
  10. All entries and content submitted will become the exclusive property of TAFE and can be reused, recreated or represented for any purpose by TAFE, without any prior information, permission or consent by the participant, whatsoever.
  11. TAFE holds the right to cancel, extend or postpone the MASSEY #SELFIEMAHARAJA contest at anytime with any prior notice or explanation.
  12. TAFE reserves the right to withdraw or amend the MASSEY #SELFIEMAHARAJA contest rules and regulations as necessary or due to circumstances outside its reasonable control.
  13. TAFE holds the right to reserve entry of, or refuse to give the prizes to anyone in breach of the MASSEY #SELFIEMAHARAJA contest rules.
  14. Entries received after the specified submission date will not be eligible for the contest.
  15. The participants will be responsible for the accuracy of their personal information shared, including their contact details.
  16. The decision taken by TAFE shall be considered final and binding. TAFE reserves all rights with regards to this contest.
  17. By participating in this contest, you agree to abide by all the rules and regulations set by TAFE. The participants who violate the MASSEY #SELFIEMAHARAJA contest rules and regulations will be disqualified.
  18. The contest is governed by the laws of India and is subject to the exclusive jurisdiction of the courts of Chennai.
  19. All rights reserved by TAFE – Tractors and Farm Equipment Limited, Chennai.

For any clarifications, please email us on corporate@tafe.com

 

PRIVACY

Your privacy will never be compromised. We assure that none of the details shared by you will be shared or sold to any third party.

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TAFE Sembiam is a FarmDost

The Admin team at TAFE Sembiam in a show of support to the farmers and in acknowledgement of their hard work has taken part in the “Be a #FarmDost” initiative by cultivating the seeds provided. They have very diligently sowed and nurtured the seeds in a patch of land at TAFE’s Sembiam plant. The resulting produce was abundant and the team expressed great joy at reaping such a good harvest. It is proof of the care and effort put into the cultivation.

This ‘Be a #FarmDost’ initiative spearheaded by the Corporate Communications team of TAFE has reached out people across cities and also 50,000 children in Chennai, Coimbatore, Trichy and Madurai with the hope to bring back the farmer into our social consciousness. We thank the Admin team at TAFE Sembiam for their support to the initiative and doing their bit in ‘Cultivating the World’.

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Celebrating the life of a visionary Mr A Sivasailam

Behind every success there is a force that drives it; TAFE owes its legacy to its people – Leaders who paved the way through the years and those who form TAFE. On August 24, 2015 we celebrate the life of one such leader who embedded quality into TAFE’s DNA and sculpting it into a values driven company, with the farmer at the heart of its strategy – TAFE’s Former Chairman, Mr. A. Sivasailam. On the occasion of his birth anniversary, the TAFE family came together to celebrate this visionary, pioneer, philanthropist and the people’s man. Connected digitally via webcast, all TAFE locations were able to join in the celebrations at the corporate office before having individual celebrations of their own.

The event was attended by TAFE Chairman and CEO, Ms. Mallika Srinivasan and members of the senior management. They spoke fondly of Mr. Sivasailam and remembered him for his vision, courage, foresight and bringing about the culture where quality became one of the foremost attributes TAFE as a brand aspired for. The celebrations concluded with floral tributes by everyone present.

A multitude of adjectives can be used to describe Mr. Sivasailam but one need not look beyond TAFE, a testament to the impact his vision has had on people’s lives. He was TAFE’s growth architect who enriched lives of many and empowered the dreams of farmers across the world. Mr. Sivasailam is a presence always guiding and leading us.

To view the images from the event on the TAFE Corporate Flickr stream, click here.

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Be a FarmDost reaches 100 000 Likes

The ‘Be a #FarmDost’ initiative from TAFE has crossed yet another milestone. Touching 100,000 fans from across the world on Facebook – it is garnering appreciation and goodwill for the farmer. A steady start has been made, we have hit critical mass in our journey of ‘Cultivating the World’.

The #FarmDost activity conducted across schools in Coimbatore, Madurai and Trichy was a success with children actively taking part in the ‘Best #FarmDost Student Award‘ and ‘#ThankYouFarmers Award‘. Do visit the ‘Be a #FarmDost’ Facebook page and encourage the participating students by ‘liking’ and ‘sharing’ their entries. We also encourage you to post pictures of the patch of land that you are cultivating. Your pictures could encourage somebody to make a small start in growing something. We want people cultivate something in a small way to get a sense of what the farmer is doing in a big way!

We thank all those who have supported us till this point and implore more people to join us and recognize the ‘invisible hero’ – the farmer.

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TAFE s Annual Sales Conference 2015 16

Recently, Delhi witnessed the spectacle that TAFE’s Annual Sales Conference is. An event organized by TAFE’s Sales and Marketing team, it is a showcase of our products and capabilities. Attended by TAFE’s leadership group, Ms. Mallika Srinivasan – Chairman and CEO, Mr. R. C. Banka – Executive Director and Deputy CEO, Mr. G. Hari – President and COO, Mr. S. Chandramohan – Group CFO, Ms. Shobhana Ravi – CITILO, Mr. Muthukumar Thanu – Group CHRO, Mr. John Edwin, Sr. VP & CO – Manufacturing Excellence and Supply Chain, Mr. Ravindra Gupta, Vice President – Network Strategy and Allied Businesses Development, Mr. R. Murali Krishnan, Vice President – Product Management Group, Mr. Anand Santhanam, Vice President – National Sales and Business Development, Mr. P. K. Aggarwal, Vice President – Corporate Quality and Mr. A. L. Kumarappan, Associate Vice President – Sales and Business Development; this event was the platform where the way forward was chalked out and the goals were set. Held over two days and attended by around 350 participants from across India, the conference broke new ground in terms of presentation and showcasing the products, including the Massey Ferguson range of tractors and implements.

The theme of the conference was inspired by warriors from Indian scriptures and epics. Everyone present looked dapper in the team uniform. At the event itself, the Senior Management Group addressed everyone present, followed by a Qustions & Answers session. Awards were given out to exceptional performances during FY ’14 by teams and individuals. The event concluded with a parade of Massey Ferguson tractors fitted with new implements and applications, emphasising the compatibility of Massey Ferguson tractors for advanced farm machinization. These implements also included TAFE’s AgriStar brand. A special presentation informed all the participants about the equipment, the tractor and the functionality and advantages of the respective implements.

The Annual Sales Conference was not merely all business, as it also provided the opportunity for all the participants to unwind. Participants were given the chance to showcase their talents to everyone present and have a good time. Participants met their counterparts from across the country during this time and forged stronger bonds of friendship.

We wish the Sales and Marketing team the very best in their journey of Cultivating the World.

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TAFE – 65th Square

The game of chess exemplifies modern day business. An insightful strategy combined with intelligent counters and a series of moves to achieve a grand vision.

Sometimes it’s not all about winning! It’s about winning with your teams, associates, and stakeholders that makes the difference. A contradiction to the game of chess indeed.

Yet, beyond the black and the white, and the boundaries of the 64 squares, a broader landscape unravels. A larger perspective and a new dimension – the 65th Square; a place where we play the game differently; a place alive with exciting opportunities, above and beyond the tried and tested, the standard and conventional that which explains the purpose of our business.

TAFE’s quest for excellence defines our lives and extends to the world around us. Discover how for over five decades, the 65th square has inspired TAFE in its journey of ‘Cultivating the World’. Do check out TAFE’s new Corporate Brochure ‘The 65th Square’ by clicking the link: Tafe Square

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TAFE wins 11 awards at the PRCI 9th Global Communication Conclave

India’s second largest tractor manufacturer and the Aon Hewitt – Best Employer in India (2013), Tractors and Farm Equipment Limited (TAFE) group continued from where it left off last time by winning 11 awards at the PRCI – 9th Global Communication Conclave held in New Delhi. This annual conclave held by The Public Relations Council of India (PRCI) was hosted over two days which explored the theme of ‘Communicate to Connect’ and recognized various professionals, corporates and organizations for the outstanding work done by them in the categories like CSR initiatives, corporate events, corporate collateral and advertisements among other things for the year 2014.

TAFE group emerged as the second runner-up in the overall ‘Champion of Champions’ category with the third highest number of awards and rating. The awards were won in most of the categories TAFE participated in and across the standings including, one platinum, two crystals, one gold, two silver and five bronze awards. The awards were won across categories like Corporate Publications, Corporate Event, Corporate Advertisement and Corporate Brochure. The In-house Journal for TAFE Motors and Tractors Limited (TMTL) – Vayam and the Logo created by TAFE Corporate Communications Department (CCD) for the AgriStar brand of TAFE’s Applications Business Unit (ABU) received recognition. Another achievement for the TAFE CCD and ABU partnership was the ‘Implementing Ideas’ tagline featuring as one of the winners in the Attractive Tagline of the Year category. Additionally, TAFE’s regional Corporate Ad, Online newsletter TAFE Café and collaterals like MF Table Calendar and TMTL Diary for 2015 were recognized too.

PRCI is a pan-India organization of PR, communications, advertising and media professionals, academicians, forums, institutions, and corporates, that provides a forum where creative minds often come together, upholding the challenges and values of professionalism in PR and encourages high ethical standards of work. The 9th Global Communications Conclave reflected this, as panel discussions on pertinent topics like “The Ethical Connect – Are we losing it?”, “CSR Connect” – which included Ms. Sunitha Subramaniyan – Sr. Deputy General Manager, TAFE CCD as one of the panelists, “Financial Inclusion” and “The Youth Connect – Are We Ready to meet Aspirations/Dreams?” were conducted through the two days of the conclave which were followed by insightful discussions among participants.

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