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TAFE Chairman & CEO, Ms. Mallika Srinivasan was awarded in the ‘Outstanding Woman Entrepreneur’ category at the maiden edition of The Economic Times Family Business Awards.
Mallika Srinivasan is a thought leader and a strategist, recognized for entrepreneurship, commitment to excellence and contribution to Indian agriculture machinery business and academia. TAFE is today, the third largest tractor manufacturer in the world and the second largest in India by volumes, with an annual sale of over 150,000 tractors and presence in over 100 countries, including developed countries in Europe and the Americas. It is one of the leading exporters of tractors from India.
In a span of 25 years, Ms. Mallika Srinivasan has established TAFE as a quality mass manufacturer of tractors, a lean and resilient organization that can effectively weather the cyclicality of the tractor business. With her special emphasis on product and process development, she has ensured significant expansion of TAFE’s product range. She enhanced and leveraged the engineering strengths at TAFE to design, develop and manufacture a range of products for international markets. Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, batteries, hydraulic pumps and cylinders, engineering plastics, gears and transmission components, and has business interest in vehicle franchises and plantations.
“Only businesses with more than ₹250 crore in consolidated revenue in the financial year 2016-17 were considered. Apart from revenue and profit growth, the jury considered key factors such as sustainability of the business model, governance – including outlined family constitution and ownership policies – succession planning framework, strategic partnerships, product and service innovation, strength of the leadership team, innovation in organisational and family structuring, global business growth and strategic tie-ups among other things.” – ET Family Business Awards 2018.
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A wave of red Massey Ferguson tractors dotted the green orchards of Nashik at Massey Ferguson’s Mega Tractor Delivery event where over 100 MF 6028 – premium compact multi-utility tractors were delivered to the farmers.
TAFE certified trainers organized field demonstrations to educate farmers about operating this tractor and multiple implements. Farmers were offered an interesting and futuristic technological experience of operating tractors through augmented reality and virtual reality. The event concluded with a ‘First Time’ display of 100 tractors and a lucky draw for the farmers, with one MF 6028 tractor as the grand prize.
The new Super Torque engine provides 540 PTO rpm at lower engine rpm that results in a lesser load on the engine with no engine over-heating, making it the preferred choice for uninterrupted orchard spraying. It ensures round-the-year utility in agriculture, haulage and infrastructure resulting in consistent income generation for tractor owners. Another unique feature is the Massey Min-Loss Powerline, which helps in minimizing transmission losses to deliver higher PTO hp required to generate ‘mist like’ spray for better crop protection.
The compact yet rugged tractor with international smart styling handles efficient operation of implements and attachments like sprayer, rotary tiller, plough, trolley, loader and backhoe. The MF 6028’s superior ergonomics makes it easy to use and offers greater comfort to the operator.
Mr. TR Kesavan – President and COO – TAFE said that, “MF 6028 – India’s first premium compact multi-utility tractor addresses the evolving needs of the horticulture farmers and their demand for a truly versatile and comfortable compact tractor which can improve farm productivity and returns round-the-year”.
TAFE‘s Research and Development team has published a technical paper – ‘Simulation for tractor cabin vibroacoustic optimization’, authored by Mr. Shaikh Mohammad Asif, Mr. V Ravindran and Mr. P Nageshwara Rao in SAE’s Mobility Engineering Magazine, March 2018 issue.
The paper explains how the use of experimental and FE structural modal techniques was used to identify the root cause of the booming noise in a tractor cabin, and evaluated the potential solutions before the prototype was produced. Modal techniques were convenient to apply, and useful to identify the structural/acoustical natural frequencies of a tractor cabin. The test results were used to identify structural problems and validate FE models, which then helped evaluate potential solutions and gain insight to test results.
Since operators prefer to drive more comfortable tractors, these studies will provide an essential insight that will help design optimal tractor cabins and deliver comfortable tractors to customers. Kudos to the team on their achievement!
TAFE participated as the Platinum Sponsors of the Farm Engineering Expo 2018 – Andhra Pradesh’s maiden exclusive farm mechanization mega event, organized by the College of Agricultural Engineering, Bapatla, the Acharya NG Ranga Agricultural University (ANGRAU) and the AP State Agro Industries Development Corporation Ltd.
The TAFE pavilion was visited by Mr. Somireddy Chandra Mohan Reddy, the Honorable Minister for Agriculture, Horticulture, Sericulture and Agri Processing, Government of Andhra Pradesh, who inaugurated the expo and took a keen interest in TAFE’s products and understanding how TAFE has been contributing to the prosperity of the farmers.
The expo was held at the College of Agricultural Engineering, Bapatla, between February 26-28, 2018, and was well received by the people there. The stall showcased the unbeatable range of Massey Ferguson tractors, and an MF 9500 powered Combine Harvester and AgriStar Implements from TAFE and was well received.