TAFE as an organization has always strived to help the farming community through its products and services. For more than five decades, it has listened to its customers and their needs by providing superior products that are relevant to the times. TAFE has helped transform the lives of millions of farmers around the world, by powering farms in more than 100 countries.
In line with this, TAFE inaugurated MF Experience Centres at its Madurai and Doddaballapur facilities. It intends to provide TAFE customers with a unique brand experience through visits to the factory and the MF Tech Zone; multimedia presentations on brand heritage and Massey 4.0; and providing in-depth understanding of the technologies used through working prototype models of Massey Ferguson tractors.
The MF Experience Centre at TAFE Madurai has seen a steady flow of customers including over 1000 farmers visiting during the Pongal season. The MF Experience Centre at TAFE Doddaballapur was inaugurated recently, and has been visited by around 500 farmers. The farmers reviewed the tractors specific to Karnataka like, MF 7250 and MF 6028, among other heavy implements like the Hydraulic Reversible Mould Board Plough and an eight ft. Rotavator. These efforts resulted in several spot bookings. Additionally, the visitors were also given a health check-up and a portrait alongside the MF tractors as a souvenir of this experience.
TAFE in its journey of ‘Cultivating the World’ goes the extra mile to create a lasting relationship with its customers beyond the sale of products.