“Yoga for Heart” – Employees at TAFE celebrate International Day of Yoga

“Yoga is the journey of the self, through the self, to the self.” says The Bhagavad Gita. Yoga, often perceived to provide physical benefits, is practiced mainly to maintain fitness and improve flexibility in the body. However, it is proven that yoga unites and aligns the mind, body and breath, making life calmer, healthier and fulfilling.

Realising the significance of this practice and the benefits it offered, the United Nations announced June 21st as the International day of Yoga and 2015 saw the inception of this annual event. “Yoga for heart” was the theme for this year, which marked the fifth International Yoga Day celebrations. With the Indian Government actively promoting this practice, the awareness among people, about the benefits of practicing this regularly, has increased rapidly.

TAFE, over many decades, has been promoting health and wellness of its employees through various sports and fitness initiatives. This year, the employees at TAFE’s Head Office celebrated yoga day by learning and performing Asanas that could be practiced regularly at their workstations. Yoga experts were invited to the office premises to guide the participants to perform the asanas in the right manner. Employees belonging to various age groups from across all departments gathered together for this event.
This celebration was a reminder for all employees to incorporate yoga in their daily routine to make life healthier and stress-free.

TAFE ropes in Akshay Kumar as Brand Ambassador for Massey Ferguson India

TAFE – Tractors and Farm Equipment Limited has announced a brand association with actor Akshay Kumar for Massey Ferguson tractors. Over the past 60 years, TAFE has been reshaping the agricultural landscape of India and the world with a global footprint across 100 countries and a cumulative sale of about 2.5 million tractors to date.

The globally renowned Massey Ferguson brand is one of the most iconic tractor brands, especially in India. Reputed for its superior and futuristic technology, international styling and ergonomics, the Massey Ferguson range offers robust performance and uncompromising quality with over 125 products and variants.

Acclaimed actor Akshay Kumar has endeared himself to fans across the world with immense mass appeal especially in rural India, where he is considered as the “King of Action” and the compassionate social crusader. His acting style is a fine blend of sensitivity and heroic boldness. His roles range from the rugged hero to being the intelligent social transformer. His innate ability to handle challenging roles to meet the expectations of his fans has distinguished him as one of the most versatile actors of Indian Cinema.

This association between India’s iconic Massey Ferguson tractors and Akshay Kumar resonates well with their brand personalities. One rules every terrain and every task with ease, and the other portrays any role and character with absolute confidence and style. Versatile, dynamic and ready to take on challenges, both have withstood the test of time with an ever burgeoning popularity that stands testimony to their performance.

Speaking on the association, TR Kesavan, President & COO – Product Strategy and Corporate Relations, TAFE said: “Massey Ferguson tractors with its superior performance and modern engineering is an industry leader in agriculture, haulage, infrastructure and industrial applications. We believe a dynamic, powerful and accomplished brand ambassador like Akshay will help build a strong connect with our customers.”

On his association with the Massey Ferguson brand, Bollywood Superstar Akshay Kumar said, “I look forward to my association with the legendary Massey Ferguson tractors from TAFE, one of the pioneers in agriculture mechanization. Driving a Massey Ferguson with a loaded trailer, I could truly understand what makes it India’s most loved tractor. It was evident why it enjoys such tremendous loyalty and pride of ownership by our farmers.”

TAFE’s association with Akshay Kumar for Massey Ferguson tractors will feature power-packed high visibility campaigns covering a series of television commercials, advertisements and digital promotions that will spotlight India’s favorite Massey Ferguson tractors and the world-renowned actor Akshay Kumar, embarking on a new journey together.

Watch the TVC here: