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New training programs and initiatives at TAFE’s PTC

Since 1963, TAFE’s Product Training Centre has been playing an integral part in supporting TAFE’s multi-fold growth over the decades by integrating learning and hands-on training modules for the service staff to provide its customers with quality after sales service.
With the needs of customers changing, staying ahead of times is crucial to stay relevant. Over the years, PTC has introduced several programs that facilitate knowledge sharing, ensuring that the technicians and service staff always have access to knowledge.
PTC recently launched a two-day refresher training program for aftermarket private tractor mechanics which aimed at educating the participants about the tractor – its parts like the common and special parts, and the procedure to remove and fit the same. They were also trained on some of the latest changes in the aggregates and adjustments. The training ensures that TAFE customers receive the best service from the technicians and around 338 private tractor mechanics have been trained so far and the training has been well received.
Additionally, TAFE has started training programs for tractor models MF 6028 and MF 2635 at their PTC centers, and also one for the field team dealing with the new IPTO (Independent Power Take Off).
A mechanic skill level competition was organized in Bihar and Jharkhand for PTC trained mechanics where their skill levels were evaluated to encourage them to improve their skills, which was marked by the attendance of about 35 mechanics. The competition comprised of objective-type questions based on repair and maintenance of tractors and the top three scorers were awarded and recognized.
335 dealership technicians from various dealerships across India have successfully completed the basic product training programs and new product training programs; and 593 TAFE personnel from across functions, technical and non-technical teams have successfully completed various training programs at PTC up to March 2018. Apart from this, various electrical models and wiring diagrams have also been introduced in the electrical section for easy understanding of the trainees.
The Product Training Centre is TAFE’s commitment to Cultivating the World and ensuring that customers get the best after sales service. With its expertise, training programs and evolving teaching methods, PTC is paving the way for a one of a kind customer satisfaction experience.

A product demo in progress at TAFE Madurai for customers
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TAFE’s MF Experience Centres redefine customer delight

TAFE as an organization has always strived to help the farming community through its products and services. For more than five decades, it has listened to its customers and their needs by providing superior products that are relevant to the times. TAFE has helped transform the lives of millions of farmers around the world, by powering farms in more than 100 countries.

In line with this, TAFE inaugurated MF Experience Centres at its Madurai and Doddaballapur facilities. It intends to provide TAFE customers with a unique brand experience through visits to the factory and the MF Tech Zone; multimedia presentations on brand heritage and Massey 4.0; and providing in-depth understanding of the technologies used through working prototype models of Massey Ferguson tractors.

The MF Experience Centre at TAFE Madurai has seen a steady flow of customers including over 1000 farmers visiting during the Pongal season. The MF Experience Centre at TAFE Doddaballapur was inaugurated recently, and has been visited by around 500 farmers. The farmers reviewed the tractors specific to Karnataka like, MF 7250 and MF 6028, among other heavy implements like the Hydraulic Reversible Mould Board Plough and an eight ft. Rotavator. These efforts resulted in several spot bookings. Additionally, the visitors were also given a health check-up and a portrait alongside the MF tractors as a souvenir of this experience.

TAFE in its journey of ‘Cultivating the World’ goes the extra mile to create a lasting relationship with its customers beyond the sale of products.