Watch | PHOTO STORIES
News | Initiative
The power of Eicher tractors from TMTL was put to test during the first ever tractorthon journeying from Manali all the way till Khardung La Top, at a height of 18380 ft above sea level, in July 2017. This herculean feat of covering 473 kilometers of varied terrain was the first tractorthon and Eicher’s success of completing this task lives up to its promise of providing an “Umeed Se Zyada” experience.
One of the oldest names in the tractor industry, Eicher tractors are well known for being economical, fuel efficient and its unique distinction of being the pioneer in agricultural mechanization and product technology. The Eicher 548 and 557 embarked on one of the toughest journeys and successfully completed the challenging Tractorthon on the World’s Highest Motorable Road.
The Eicher 548 is packed with the air-cooled technology and Eicher 557 with water-cooled technology, and both tractors traversed the rocky terrains with ease as Egon Eicher and his son, from the family of the first founders of Eicher Germany drove through the stunning lands of Leh. This action packed power ride showcased the signature style of Eicher’s ruggedness and reliability to perform even in the most extreme conditions.
The Tractorthon was a show of power and Eicher tractors’ uncompromising promise of durability, reliability and its promise of an Ummeed Se Zyada experience.
News | Spotlight
The TMTL Engines division – a unit of TMTL (TAFE Motors and Tractors Limited – a wholly owned subsidiary of TAFE), is known for its diverse range of both air and water cooled engines. It has a varied portfolio in agro engines and genset engines, apart from being one of the fastest growing brands in energy solutions with two brands of silent gensets marketed under Eicher Engines (5 – 45 kVA) and TMTL Engines (62.5 kVA – 125 kVA) and a recently launched Solar business.
The agro engines marketed under Eicher Engines is a trusted brand, committed to encouraging agricultural entrepreneurship and customer satisfaction. Eicher Engines’ agro engines are known for their outstanding return on investment and are available in the 12 hp to 46 hp range. A favorite among farmers, the engines are, air-cooled thereby reducing maintenance, robust, and are economical due to their low fuel consumption. Eicher Engines from TMTL has undertaken initiatives to inform and educate farmers on the various applications of its agro engines, such as, mobile huller, oil expellers, brick kilns, stone crusher, etc. as an alternative means of income.
Recently, a scratch card scheme was announced by Eicher Engines for customers with a guaranteed prize of INR 1,000/- and possibly a maximum of INR 51,000/- on the purchase of every engine*. The scheme has attracted several customers who have been a part of this initiative. The scheme is valid till October 31, 2017 or till stocks last (whichever comes first). The first three winners who have won scratch card vouchers worth INR 5,000/- are, Mr. Raja Kumar Singh from Gopalganj, Bihar; Mr. Shatrudhan Kumar from Muzaffarpur, Bihar and Mr. Yadunandan Yadav from Hazaribagh, Jharkhand.
The TMTL Engines Division has gone great lengths to ensure their customers get the best possible service and are completely satisfied with their engines.
*Terms and conditions apply. All rights reserved with TAFE Motors and Tractors Limited.
TMTL Engines – Eicher Engines was awarded the prestigious “India’s most promising brand in manufacturing engines” by World Consulting and Research Corporation (WCRC). The award function was held recently in Bangkok, and is another milestone for the brand – one of the fastest growing in the country. A result of the relentless dedication and passion of the Engines team, it is a testament to their drive for excellence and ensuring customer delight.
Mr. Vikas Gupta, Senior General Manager – Sales and Marketing, TMTL Engines Division, received this award from Mr. Satish Sehgal – President, Indo-Thai Business Association, along with Ms. Shivalee Kaushik – Director, Business & Strategy, WCRC, Ms. Surbhi Pandit – Head International Relations, WCRC and Mr. Harsh Vardhan Sethi – Hon. Secretary Indian-Thai Chamber of Commerce.
TAFE congratulates the entire Engines team for this award and their continued commitment to ensure perfection in all their endeavors.