News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Jharkhand by Chief Minister – Raghubar Das

November 29, 2018 | Ranchi, Jharkhand: TAFE’s JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative has been launched in Jharkhand in partnership with the state Government, in the presence of Shri. Raghubar Das, the Honorable Chief Minister of Jharkhand. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost through its Farmer-to-Farmer (F2F) rental platform and will be available across all 24 districts in the state.

Jharkhand is one of India’s fastest growing agricultural states with about 67% of the total working population dependent on agriculture for its livelihood. However, with the current level of agricultural mechanization being lower than the national average by nearly 55%, there is tremendous potential to power farm sector, improve yield and sustain the growth of agricultural sector in Jharkhand by increasing the level of farm mechanization.
About 84% of the land holdings in Jharkhand are with small and marginal farmers and over 83 lakh farmers in the state have limited or no access to farm mechanization. JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.
JFarm Services proposes to launch its services across all cities and districts in Jharkhand. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Jharkhand government to ensure wide outreach and successful roll-out of the platform.
The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.
Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country as we progress towards the Prime Minister’s vision of doubling farm income by 2022.”
Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones and is designed to run on very little data. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.
Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE through JFarm Services has collaborated with the Government of Jharkhand to support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state.”
With presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar and Odisha, JFarm Services has directly benefitted and impacted around 65,000 users resulting in about 125,000 orders, adding up to about 300,000 hours in hired farm machinery usage. In a short span of about 20 months, JFarm Services has become one of the largest tractors and farm equipment rental platforms in India.
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News | Milestones

TAFE inks agreement with Japan’s ISEKI for the manufacture of compact tractors in India

Chennai| November 29, 2018: Tractors and Farm Equipment Limited the world’s third largest tractor manufacturer by volumes and ISEKI & Co., Ltd, the third largest Japanese agricultural machinery manufacturer for tractors, planting and harvesting machinery, and engines, inked an agreement for the manufacture of compact tractors in India.
Under this agreement, ISEKI will offer product technology to TAFE for the manufacture of these products for the Indian market. The scope of the agreement will, in addition, cover sourcing of components/ assemblies through TAFE, building on the volume advantage that TAFE offers. TAFE will offer ISEKI’s premium light utility compact tractors in the 35-54 hp range in India. These multi-utility light weight tractors with advanced features can be used for puddling operations, orchard and plantations land preparation, tilling, inter-cultivation and spraying applications to name a few. The tractors will be manufactured in TAFE’s Madurai plant and expected to roll out by 2020.
Mallika Srinivasan, Chairman and CEO – TAFE, said, “This agreement brings together ISEKI’s rich experience in the light utility compact tractor segment globally and TAFE’s strong position in the Indian market, along with its strong manufacturing capability and robust supply chain, to offer Indian customers an international product range that will meet their requirements in new, emerging applications through a unique value proposition.”
ISEKI & Co Limited was founded in 1926 in Matsuyama, Ehime with a business philosophy to deliver products that satisfy consumer demand and contribute to agriculture development both in Japan and around the world. ISEKI’s products enjoy a strong market presence in Japan, South East Asia, Australia and USA, and, are reputed for their quality and technology. ISEKI also manufactures tractors for AGCO, with whom TAFE shares a 50 year-old association, the longest partnership in the tractor industry.
Mr. Kikuchi, Chairman of ISEKI, on signing this agreement said, “We will enter into the largest tractor market in the world, India and the Indian subcontinent with greatest partner called TAFE. We’ll promote technical alliances with TAFE by this agreement and collaborate with each other as important partners not only for India but also for our global strategy in long term. We believe our global strategy is founded by this cooperation with TAFE, and we hope we can contribute great relationship between three companies to promote global strategy together.”