News | CSR

TAFE offers Free Tractor Rental for Small Farmers of Tamil Nadu during COVID-19

 

In an attempt to mitigate the impact of the Coronavirus threat on small and marginal farmers of Tamil Nadu and to support the farming community during a crucial cropping season, TAFE, under its CSR initiative, announced a free tractor rental scheme through its JFarm Services platform on the Uzhavan App, for a duration of 90 days starting April 1, 2020. This scheme will be available across 30 districts of Tamil Nadu.

TAFE, towards this initiative has brought together a large group of its Massey Ferguson and Eicher tractors and will offer over 4,400 tractors and 10,500 implements on a free of cost rental basis. The renters hiring out Massey Ferguson, Eicher Tractors and implements will be paid directly by the company.

TAFE is well equipped to handle all the operational aspects of implementing the scheme across the State using its existing JFarm Services digital platform on the Uzhavan app, toll-free helpline 1800-4200-100, as well as various on-ground touchpoints like its field officers, dealer network etc. across the state, who are already working closely with the farming community of Tamil Nadu.

TAFE’s Chairman and Managing Director – Mallika Srinivasan said, “The rabi season is crucial to sustain the livelihoods of the farmers of Tamil Nadu. At this crucial juncture, TAFE seeks to do its best to support the small and marginal farmers of the state to tide over the crisis caused by COVID-19 by offering free rental services of Massey Ferguson and Eicher tractors. We commend the Tamil Nadu Government and its administration for their extraordinary efforts in ensuring the effective deployment of all health and administrative initiatives to support all sections of society”.

Speaking in this connection, Thiru. Gagandeep Singh Bedi (IAS), Agriculture Production Commissioner and Principal Secretary, Department of Agriculture, Government of Tamil Nadu, said, “My compliments to Tractors and Farm Equipment Limited (TAFE) for coming out with the free of cost tractor rental offer to support the small and marginal farmers of Tamil Nadu during this cropping season, especially at this time of distress due to COVID-19. The Government of Tamil Nadu welcomes this timely initiative and is happy to partner with TAFE as this will be of immense help to several needy farmers in the State”.

TAFE has requested the advisory and administrative support of the Department of Agriculture, Government of Tamil Nadu, and the district level officials to ensure small and marginal farmers are able to avail the offer in a timely manner.

Links:
Site – JFarmServices.in | Android App – JFarm Services | Facebook – JFarm Services

News | CSR

TAFE offers free tractor rental for small farmers of Rajasthan during COVID-19

 

April 04, 2020 | Rajasthan: In an attempt to mitigate the impact of the Coronavirus threat on small and marginal farmers of Rajasthan and to support the farming community during a crucial cropping season, TAFE, under its CSR initiative, announced a free tractor rental scheme through its JFarm Services platform, for a duration of 90 days starting April 1, 2020. This scheme will be available across 20 districts of Rajasthan.

TAFE, towards this initiative has brought together a large group of its Massey Ferguson and Eicher tractors and will offer 11,000 tractors and 50,000 implements on a free rental basis. The renters hiring out Massey Ferguson, Eicher Tractors and implements will be paid directly by the company.

Farmers can book their orders on JFarm Services mobile app or toll-free helpline 1800-4200-100, as well as various on-ground touchpoints like its field officers, dealer network etc. across the state, who are already working closely with the farming community of Rajasthan.

TAFE’s Chairman and Managing Director – Mallika Srinivasan said, “The Rajasthan Government has shown great sensitivity to the needs of the farmers during COVID-19 crisis and we are grateful to the government for accepting TAFE’s CSR initiative to offer free rental services of Massey Ferguson and Eicher Tractors to support the small and marginal farmers of Rajasthan. TAFE has gathered a large number of customers to register their Massey Ferguson and Eicher tractors on the JFarm Services platform to ensure the farm mechanization needs of small farmers of the state are met during the Rabi season.”

Speaking on this, Mr. Naresh P Gangwar, Principal Secretary – Department of Agriculture, Government of Rajasthan said, “It is good to see socially responsible organizations like Tractors and Farm Equipment (TAFE) extend timely help and support to the farming community by offering free rental of Massey Ferguson and Eicher Tractors during the Rabi season, especially when they are facing distress due to the COVID-19 threat. The Government of Rajasthan welcomes TAFE’s effort during this critical juncture”.

Links:

Site – JFarmServices.in  |  Android App – JFarm Services  |  Facebook – JFarm Services

News | CSR

TAFE Farmers’ Day in Khammam, Telangana brings together Farmers and Agri-Experts

Continuing its efforts to engage and empower the farming community, TAFE – Tractors and Farm Equipment Limited recently organized its Farmers’ Day event at Khammam, Telangana. Over 500 farmers from various districts around Khammam participated in this event. Dr. P Jagan Mohan Rao, Associate Director of Research, Regional Agricultural Research Station from Professor Jayashankar Telangana State Agricultural University (PJTSAU) was the Chief Guest for this event.

The farmers were introduced to the best practices in cultivation, right from sowing to post-harvest processing through knowledge-sharing sessions and workshops. These sessions were filled with information specific to the region, besides demonstrating the correct usage of tractors and farm machinery to enhance the efficiency and productivity of the farmers. Progressive farmers from the state were also recognized for their contribution to agriculture. A multi-implement demo and an MF Tech Zone were also setup at the venue, where farmers were educated on the latest technology and developments in the field of agriculture.

One of the key CSR initiatives of TAFE – Farmers’ Day celebrates this special occasion, dedicated to the farming community, providing them a platform to interact with renowned agricultural scientists and experts from leading universities and agri-research institutes. The experience-rich agri-scientists of TAFE’s own adaptive agricultural research centre – JFarm, based at Chennai, Tamil Nadu, and Bhawanimandi, Rajasthan, play a significant role in this event.

Over the past 14 years, TAFE has been engaging with the farming community in various parts of India, including Tamil Nadu, Uttarakhand, Andhra Pradesh, Karnataka, Rajasthan, Bihar, Madhya Pradesh, Gujarat, Uttar Pradesh, Odisha, Haryana and Telangana, through this platform. Farmers’ Day has led to farmers adapting newer cultivation methods resulting in higher yields and productivity. Topics likes best practices in cultivation, irrigation, soil preparation, crop protection, crop management and seed technologies, along with modern farm mechanization practices are covered in the event.

The first Farmers’ Day was conducted in 2006 in Madurai, Tamil Nadu. It is noteworthy to mention that TAFE has been organizing Farmers’ Day for 14 consecutive years and has impacted the lives of thousands of farmers across India.

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TAFE signs MoU with PJTSAU to setup J-Farm & Product Training Centre in Telangana

TAFE signed a Memorandum of Understanding with Professor Jayashankar Telangana State Agricultural University (PJTSAU), the only Farm University of Telangana State, to set up an adaptive research & agricultural extension centre and Product Training Centre, similar to “J-Farm” in Tamil Nadu and Rajasthan.

The university will be providing 30 acres of its land on a ‘right-to-use’ basis to setup ‘J-Farm & PTC Telangana’. Through this, TAFE aims to educate farmers on promoting organic farming in line with its focus on sustainable agriculture through an emphasis on soil conservation, use of natural inputs, long-term productivity, increased farm income, health and well-being.

The adaptive research and agricultural extension centre will facilitate the implementation of appropriate agro-technology through active participation and collaboration with farmers. It will also promote specialized agriculture-related education and vocational skills and the growth of employment opportunities in the field of agriculture.

TAFE through its Product Training Centre aims to help educate the farmers on the integrated mechanization model of TAFE that combines the use of tractors and relevant machinery in farming. The farmers will be trained on operation and servicing of tractors, equipment and machinery. It will also promote the adoption of relevant mechanization in agriculture using locally suited equipment especially suited for the terrains of Telangana.

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Massey ‘Vriksha Roshan’ – Tree Plantation Drive by TAFE’s Team in Rajasthan

Keeping up with TAFE’s inherent commitment towards environment and sustainability, the team from Rajasthan recently started a tree plantation drive called ‘Massey Vriksha Roshan’ across the state. This activity happens every Sunday with a minimum of 5 trees being planted per Tehsil. Post plantation, it is critical for the trees to be maintained as well. Hence, the team has resolved to not just plant, but also nurture them over time.

The team targets to plant over 500 trees across this region. All TAFE dealerships in the area and several customers have also extended their commitment to this cause. The teams from Jaipur and Gangapur districts have already planted 150 trees in their territory.

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TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Gujarat by Shri. Vijay Rupani, Chief Minister of Gujarat

TAFE’s ‘JFarm Services’ is a CSR initiative aligned to TAFE’s vision of cultivating the world to enrich the lives of farmers across India. This initiative was formally launched in Gujarat in partnership with the State Government by the Chief Minister of Gujarat, Shri. Vijay Rupani in the presence of Shri. Narendra Singh Tomar, Minister of Agriculture & Farmers Welfare, Rural Development,  Panchayati Raj, Government of India and Shri. Ranchhodbhai Chanabhai Faldu, Minister of Agriculture, Rural Development & Transport, Government of Gujarat.

TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, enhancing their productivity and increasing their income significantly.

It facilitates the hiring of tractors and modern farm machinery to farmers, free of cost, through its Farmer-to-Farmer (F2F) rental platform. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Gujarat Government to ensure wide outreach and successful roll-out of the platform.

Agriculture continues to be the primary occupation for the majority of rural people in Gujarat. About 52% of the working population in the state is dependent on agriculture as a source of livelihood. With majority of them being small or marginal farmers, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

Ms. Mallika Srinivasan, Chairman – TAFE, said: “India is a land of small farms. A majority of farmers in our country, almost 85% of them have no access to farm mechanization to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to reach out to the farmers of Gujarat, touch the lives of millions of farmers across the country and achieve our Honorable Prime Minister’s vision of doubling farmers’ income by 2022.”

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

Mr. T R Kesavan, Group President (Corporate Relations & Alliances) – TAFE, said: “TAFE, in collaboration with the Government of Gujarat, has launched JFarm Services to create sustainable agricultural productivity and growth for the state through the shared economy model. This initiative will support the state in making farm mechanization available to small and marginal farmers. JFarm Services is completely transparent and is free of any hidden charges or commissions.”

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in English and Hindi apart from the various other regional languages. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

JFarm Services, besides Gujarat, has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu and Assam, and has directly benefitted about 314,000 users resulting in over 825,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become one of India’s largest farm equipment aggregation operators.

 

News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Assam by Shri. Atul Bora, Minister of Agriculture, Government of Assam

TAFE’s ‘JFarm Services’ is a CSR initiative aligned to TAFE’s vision of cultivating the world to enrich the lives of farmers across India. This initiative was formally launched in Assam in partnership with the State Government, by Shri. Atul Bora, the Honorable Minister of Agriculture, Horticulture and Food Processing, Animal Husbandry & Veterinary and Town & Country Planning, Government of Assam.

TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, enhancing their productivity and increasing their income significantly.

It facilitates the hiring of tractors and modern farm machinery to farmers, free of cost, through its
Farmer-to-Farmer (F2F) rental platform. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Assam Government to ensure wide outreach and successful roll-out of the platform.

Agriculture continues to be the primary occupation in Assam. About 70% of the population in the state is dependent on agriculture as a source of livelihood. With majority of them being small or marginal farmers, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of farmers in our country, almost 85% of them have no access to farm mechanization to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to reach out to the farmers of Assam, touch the lives of millions of farmers across the country and achieve our Honorable Prime Minister’s vision of doubling farmers’ income by 2022.”

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE, in collaboration with the Government of Assam, has launched JFarm Services to create sustainable agricultural productivity and growth for the state through the shared economy model. Small and marginal farmers hold about 85% of the total land holdings in the state. This initiative will support the state in making farm mechanization available to these farmers. JFarm Services is completely transparent and is free of any hidden charges or commissions.”

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in English and Hindi apart from the various other regional languages. The
JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

JFarm Services, besides Assam, has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Maharashtra, Karnataka, Andhra Pradesh, Telangana and Tamil Nadu, and has directly benefitted about 295,000 users resulting in over 820,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become one of India’s largest farm equipment aggregation operators.

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TAFE’s free of cost tractor rental platform – ‘JFarm Services’ Launched in Andhra Pradesh by Sri. Somireddy Chandramohan Reddy

 

  • ‘JFarm Services’ – India’s leading tractor and farm equipment rental platform
  • TAFE’s CSR initiative to support small and marginal farmers
  • Farmer-to-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent
  • Aids rural entrepreneurship and generates additional revenue for farmers

 

TAFE’s JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative was launched across Andhra Pradesh in partnership with the State Government, by Sri. Somireddy Chandramohan Reddy, the Honorable Minister of Agriculture, Horticulture, Sericulture & Agriculture Processing, Government of Andhra Pradesh.

 

About 86% of the land holdings in Andhra Pradesh are owned by small and marginal farmers, who have limited or no access to farm mechanization. With about 62% of the working population dependent on agriculture as a source of livelihood, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

 

TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.

 

It facilitates the hiring of tractors and modern farm machinery to farmers free of cost through its Farmer-to-Farmer (F2F) rental platform and will be available across all 13 districts in the state. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Andhra Pradesh government to ensure wide outreach and successful roll-out of the platform.

 

Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country.”

 

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

 

Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE’s JFarm Services has collaborated with the Government of Andhra Pradesh to launch the JFarm Services App which offers a transparent Farmer-to-Farmer platform, free of any hidden charges or commissions, that enables farmers to rent their existing tractors and implements of any brand to other farmers seeking to hire modern feature-rich agricultural equipment. This initiative will support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state.”

 

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in Telugu apart from the various other regional languages. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

 

JFarm Services has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar, Odisha, Jharkhand, Telangana and Tamil Nadu, and has directly benefitted about 85,000 users resulting in over 405,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become India’s largest and biggest player in farm equipment aggregation operations.

News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ integrated with TN Govt’s Uzhavan App

 

 

 

  • Uzhavan App used by 3.39 lakh farmers in Tamil Nadu integrates ‘JFarm Services’ for Tractor Rental
  • ‘JFarm Services’ – India’s leading tractor and farm equipment rental platform
  • Farmer-2-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent
  • Aids rural entrepreneurship and generates additional revenue for farmers
February 05, 2019 | Chennai, Tamil Nadu: TAFE’s JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative was launched in Tamil Nadu in partnership with the State Government, by the Chief Guest, the Honorable Chief Minister Sri. Edappadi K. Palaniswami, and Guests of Honor, the Honorable Minister of Agriculture – Sri. R. Doraikkannu, and Principal Secretary – Department of Agriculture Sri. Gagandeep Singh Bedi IAS, Government of Tamil Nadu.
The Tamil Nadu Govt’s Uzhavan app offers 12 key agriculture services to farmers, that include real-time information on crop prices and weather updates, subsidy and government schemes forms, crop insurance and compensation. The JFarm Services App is being integrated with the Uzhavan app to offer farmers information on tractor and farm machinery rental services – the unique Farmer-2-Farmer feature allows farmers to rent their existing tractors and farm equipment to other farmers seeking to hire them.
About 65% of the rural population in Tamil Nadu relies on agriculture as the source of income and around 92% of land holdings in the state are owned by small and marginal farmers with limited access to mechanization. TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.
Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “Tamil Nadu is a frontrunner in agriculture productivity and leads in the production of Rice, Maize, Oilseeds and Groundnut. There is ample opportunity to sustain and improve agri-sector growth in our state and farm mechanization will be vital to achieving this potential. TAFE, through JFarm Services has collaborated with the Government of Tamil Nadu to support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state. JFarm Services is TAFE’s CSR initiative that aims to support the farmers of Tamil Nadu by providing them easy access to farm mechanization as we progress towards the Tamil Nadu Government’s vision of doubling farm production and tripling farmers’ income.”
The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.
Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE’s JFarm Services launched in the TN Government’s Uzhavan app offers a transparent farmer-to-farmer platform, free of any hidden charges or commissions, that enables farmers to rent their existing tractors and implements of any brand to other farmers seeking to hire modern feature-rich agricultural equipment. Through this integration with the Uzhavan app, JFarm Services along with the Tamil Nadu government, will offer customized solutions to increase farm mechanization amidst small and marginal farmers, especially those below the poverty line.”
Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in Tamil apart from the various other regional languages. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.
JFarm Services has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar, Odisha, Jharkhand, Telangana and Tamil Nadu, and has directly benefitted about 80,000 users resulting in over 380,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become India’s largest and biggest player in farm equipment aggregation operations.
News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Jharkhand by Chief Minister – Raghubar Das

November 29, 2018 | Ranchi, Jharkhand: TAFE’s JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative has been launched in Jharkhand in partnership with the state Government, in the presence of Shri. Raghubar Das, the Honorable Chief Minister of Jharkhand. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost through its Farmer-to-Farmer (F2F) rental platform and will be available across all 24 districts in the state.

Jharkhand is one of India’s fastest growing agricultural states with about 67% of the total working population dependent on agriculture for its livelihood. However, with the current level of agricultural mechanization being lower than the national average by nearly 55%, there is tremendous potential to power farm sector, improve yield and sustain the growth of agricultural sector in Jharkhand by increasing the level of farm mechanization.
About 84% of the land holdings in Jharkhand are with small and marginal farmers and over 83 lakh farmers in the state have limited or no access to farm mechanization. JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.
JFarm Services proposes to launch its services across all cities and districts in Jharkhand. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Jharkhand government to ensure wide outreach and successful roll-out of the platform.
The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.
Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country as we progress towards the Prime Minister’s vision of doubling farm income by 2022.”
Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones and is designed to run on very little data. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.
Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE through JFarm Services has collaborated with the Government of Jharkhand to support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state.”
With presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar and Odisha, JFarm Services has directly benefitted and impacted around 65,000 users resulting in about 125,000 orders, adding up to about 300,000 hours in hired farm machinery usage. In a short span of about 20 months, JFarm Services has become one of the largest tractors and farm equipment rental platforms in India.
Links for more info: