As a testament to its brand building, communications and community outreach initiatives, TAFE bagged 10 awards including 6 Gold, 3 Silver and 1 Bronze at the 8th ACEF Asian Leaders Forum & Awards held at Mumbai on September 28, 2019. The event was organized by the Asian Consumer Engagement Forum (ACEF) in association with CNN News 18. TAFE Corporate Communications team secured pole position in terms of total number of awards under the Branding & Marketing, CSR and Rural Marketing categories at this event.
More than 120 corporates had participated in this event and there were more than 300 applications under various categories. The application process was detailed and exhaustive. The jury which evaluated the applications was a mix of leading industry experts, academicians and creative directors which included the likes of Pops KV Sridhar – Chief Creative Officer, Hyper Collective, Sujan Roy – Head International Business, TATA Motors, Dr. Swati Padoshi – Director IIBM and Santhosh Nair – VP Business & Strategy, Grey RC&M.
TAFE has always been committed towards contributing to the community by helping improve the social landscape in an effective and sustainable manner. It has an instilled sense of caring and sharing at the very core of its business ethics. This commitment was duly rewarded at the event where TAFE Corporate received two Grand Prix Gold Awards in the CSR Category including the ‘Overall Excellence in Social Responsibility’ and the ‘Asian Good Company of the Year’.
Awards won by TAFE Corporate Communications for Brand Building:
- Gold : Most Admired Organization for Social Cause – TAFE Corporate
- Gold : Asian Good Company of the Year – TAFE Corporate
- Gold : Overall Excellence in Social Responsibility – TAFE Corporate
- Gold : Best use of Digital Media – Massey Ferguson India
- Gold : Best Media Relations / PR Campaign – JFarm Services
- Bronze : Most Admired Brand of the Year – TAFE ‘Cultivating The world’
Awards won by TAFE for JFarm Services and Farmers’ Day (CSR):
- Gold : Most Admired Activity for Sustainable Development in Rural Area – JFarm Services
- Silver : Most Admired Activity for Community Uplifting – JFarm Services
- Silver : Rural On-Ground New property of the year – JFarm Services
- Silver : Best CSR Event – Farmers’ Day
Other participating companies included TATA Motors, TATA Power, Mahindra & Mahindra, ITC Limited, Schindler, Gulf Oil, Philips, DHL, Reliance Foundation, Dell India, Sony Entertainment, Sun Pharma, Cipla, Glenmark, Yes Bank, PNB Metlife, Motilal Oswal, DCB Bank, Sony Music, Radio Mirchi, Fab India, Max Life Insurance, ACC Cement, Birla White, FCB Ulka, Grey Advertising, Dentsu Aegis Network and Publicis Media.
Founded in 2012-13, Asian Consumer Engagement Forum and Awards are organized by a team of professionals from India, Sri Lanka and UAE, guided by Advisory Members from leading Branding, Marketing and Creative Agencies based in India, USA, Australia, Singapore, UAE, and Sri Lanka. Their programs are focused on customer engagement and consumer connect activities, branding, marketing, CSR, rural marketing, properties (hospitality and real estate), HR, and are planned for India, Sri Lanka, GCC Continent, and the Asia Pacific Regions.
This event is being telecasted on CNN News 18 on October 12, 2019 at 5:30pm