A product demo in progress at TAFE Madurai for customers
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TAFE’s MF Experience Centres redefine customer delight

TAFE as an organization has always strived to help the farming community through its products and services. For more than five decades, it has listened to its customers and their needs by providing superior products that are relevant to the times. TAFE has helped transform the lives of millions of farmers around the world, by powering farms in more than 100 countries.

In line with this, TAFE inaugurated MF Experience Centres at its Madurai and Doddaballapur facilities. It intends to provide TAFE customers with a unique brand experience through visits to the factory and the MF Tech Zone; multimedia presentations on brand heritage and Massey 4.0; and providing in-depth understanding of the technologies used through working prototype models of Massey Ferguson tractors.

The MF Experience Centre at TAFE Madurai has seen a steady flow of customers including over 1000 farmers visiting during the Pongal season. The MF Experience Centre at TAFE Doddaballapur was inaugurated recently, and has been visited by around 500 farmers. The farmers reviewed the tractors specific to Karnataka like, MF 7250 and MF 6028, among other heavy implements like the Hydraulic Reversible Mould Board Plough and an eight ft. Rotavator. These efforts resulted in several spot bookings. Additionally, the visitors were also given a health check-up and a portrait alongside the MF tractors as a souvenir of this experience.

TAFE in its journey of ‘Cultivating the World’ goes the extra mile to create a lasting relationship with its customers beyond the sale of products.

A fleet of MF 6028 - premium compact utility tractors that were delivered to over 100 farmers in Nashik Maharashtra
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Mega Delivery of over 100 MF 6028 tractors brings cheer to orchard owners

A wave of red Massey Ferguson tractors dotted the green orchards of Nashik at Massey Ferguson’s Mega Tractor Delivery event where over 100 MF 6028 – premium compact multi-utility tractors were delivered to the farmers.

TAFE certified trainers organized field demonstrations to educate farmers about operating this tractor and multiple implements. Farmers were offered an interesting and futuristic technological experience of operating tractors through augmented reality and virtual reality. The event concluded with a ‘First Time’ display of 100 tractors and a lucky draw for the farmers, with one MF 6028 tractor as the grand prize.

The new Super Torque engine provides 540 PTO rpm at lower engine rpm that results in a lesser load on the engine with no engine over-heating, making it the preferred choice for uninterrupted orchard spraying. It ensures round-the-year utility in agriculture, haulage and infrastructure resulting in consistent income generation for tractor owners. Another unique feature is the Massey Min-Loss Powerline, which helps in minimizing transmission losses to deliver higher PTO hp required to generate ‘mist like’ spray for better crop protection.

The compact yet rugged tractor with international smart styling handles efficient operation of implements and attachments like sprayer, rotary tiller, plough, trolley, loader and backhoe. The MF 6028’s superior ergonomics makes it easy to use and offers greater comfort to the operator.

Mr. TR Kesavan – President and COO – TAFE said that, “MF 6028 – India’s first premium compact multi-utility tractor addresses the evolving needs of the horticulture farmers and their demand for a truly versatile and comfortable compact tractor which can improve farm productivity and returns round-the-year”.

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TAFE – ‘Be a #FarmDost’ organizes ‘Day at a Farm’ for the residents of Bengaluru

Tractors and Farm Equipment Limited (TAFE), has been deeply committed to the well-being, prosperity, and success of farmers world over. It has undertaken several initiatives to ensure that the farmers and the profession of farming is respected and given its due credit. With an aim to help the urban and semi-urban population understand the importance of a farmer in their lives, TAFE launched the ‘Be a #FarmDost’ initiative in April 2015 to encourage people to empathize with farmers and step into their shoes, even if for just a few moments.

Within a short span, the #FarmDost community grew to become 1 million strong on Facebook and is steadily growing. For the past two years, the initiative has focused on encouraging the urban and semi-urban population to become farmers in a small way and activities were conducted throughout the country to introduce people to the profession of farming. Seed kits were distributed which the #FarmDosts could take home, plant and grow on a small patch of land which gave them a glimpse of the hard work farmers do in order to nourish and sustain the world.

Taking the initiative forward and to celebrate National Farmers’ Day, #TAFE – Be a #FarmDost organised ‘Day at the Farm’ on 17 December, 2017. Held in the outskirts of Bengaluru, the celebration was a unique opportunity for the residents of Bengaluru to interact with the farming community and get insights into their life by participating in farm activities and live the life of a farmer for a day.

The participants were selected on a first come, first served basis from in and around Bengaluru city and the day-long event which was completely free for the participants, aimed at giving them a taste of farming and the rural life. Farmers from the local community were also part of the event playing the lead role by sharing their insights about farming and inspiring the participants.

More than 100 participants of all ages were present, and were divided into different teams and engaged in activities like, planting of saplings, tractor ride, organic fertilizer making, farm tour, farm tending and ‘Build-a-farm’ challenge. Participants were taken to a farm and shown how to plant a sapling. Participants then got the opportunity to plant pomegranate, teak or sandalwood saplings in the farm. Participants then proceeded to the vegetable farm where some harvested radish plants, some harvested red chillies and some tended to the farm by de-weeding.

After the farm activities, participants were in for a tractor ride. Participants boarded a trailer hitched to the back of two tractors and were taken through the farm to the organic fertilizer making area. At the organic fertilizer making area, all participants were given a run through of how the fertilizer is mixed and made. They were also invited to join in making the organic fertilizer. From the organic fertilizer making area, the participants indulged in a farm walk on their way back to the main event area.

While the participants were engaging in all these activities, the farmers in attendance were engaged in a session with Dr. T N Shivananda on better farming practices to increase yield and productivity. Post lunch, Dr. Shivananda briefed all the participants on the ‘Build-a-Farm’ activity, where the farmers and participants were clubbed into different groups.

The ‘Build-a-farm’ contest required the teams to build their own miniature farm with the guidance of the farmers, keeping in mind the practicalities associated with setting up a real farm. It exposed the participants to farming challenges, the vagaries of nature and the intense planning and hard work involved. The teams were totally engrossed in strategic discussions with the farmers about the choice of crops to plant, combination of millets, grains, vegetable and fruits and inter-cropping suggestions. They planned their water sources, came up with solar panels to generate electricity and worked together to build mini mock farms that were based on realistic farm scenarios. The groups discussed amongst themselves and planned every detail of their farm from scratch; from irrigation to the boundary of the farm. They had to calculate the input cost and arrive at the annual earnings. The winning teams were then awarded, and the farmers were felicitated for joining the TAFE – Be a #FarmDost ‘Day on the farm’ event.

The event saw an eclectic mix of people – students, professionals working in IT, textile, banking, HR, construction and manufacturing. Children as young as 4 years gleefully participated in all the activities with ease. We had 4 spritely senior citizens who put the younger generation to shame by leaping off the tractor while alighting, planting saplings and harvesting vegetables like professional farmers.

All the activities of the day were planned such that the participants got a deeper understanding of the farmers’ life and hence, renewed respect for them and the profession of farming. Post the activities an interaction was held between the participants and farmers, where the guests spoke of their perception of farmers and farming – before they attended the event and after spending the day on the farm. The day ended with a performance by the Vasu Dixit Collective, who performed songs in Kannada with a rural appeal that had both the farmers and urban residents singing along.

One of the participants, Aishwarya – a student, along with her family decided to celebrate her birthday by participating in the #FarmDost event. She cheerfully remarked that it was the best birthday she ever celebrated and she’d remember this for a life time. Pawan, a young IT professional said that the #FarmDost event was beyond his expectations and said it made him realize how much the farmer is to our society and nation.

People who had come to spend a day on the farm from Bengaluru returned as #FarmDosts for life with a new found respect for the farmer and the profession of farming. They truly realised that the farmer is deserving of all our gratitude and admiration.

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TAFE Doddaballapur has a bumper vegetable harvest!

For over 50 decades, TAFETractors and Farm Equipment Limited has been #CultivatingTheWorld, helping farming communities around the world prosper. It has been TAFE’s constant endeavor to provide innovative and relevant farm mechanization solutions to ensure sustainable farming becomes a common practice. A values driven organization, TAFE has always prided itself in being a responsible corporate citizen and being environment friendly and green conscious.

Taking a leaf off their customers’ daily life, the employees at TAFE’s Doddaballapur plant to encourage sustainable farming, inaugurated a kitchen garden on June 4, 2016, on the eve of World Environment Day. The employees participated with great fervour and began by planting saplings of Brinjal and Tomato. The small patch of land has since seen a harvest of about 1,329 kg of Brinjal, 206 kg of Tomato, 128 kg of Raddish, among others.

Kudos to TAFE’s Doddaballapur plant for making excellent use of a small patch of land by cultivating organic vegetables and reaping gold from green. This will serve as an inspiration to others to cultivate in their own small way and empathize with the farmers whose efforts sustain and nourish us.

TAFE range of tractors showcase their prowess in Bangladesh
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TAFE tractors cultivating prosperity in Bangladesh

Tractors from Tractors and Farm Equipment LimitedTAFE  have been powering farms in over 100 countries, and have a predominant presence in several African and South Asian countries. TAFE tractors are a favourite in Bangladesh, and TAFE is proud to be a partner in the growth and prosperity of the nation.

According to a World Bank report, “Irrigation, high-yielding crop varieties, more efficient markets, and mechanization, enabled by policy reforms and investments in agriculture research, human capital, and roads have driven growth.”

Tractors from TAFE are versatile and have been engineered keeping in mind the varied soil conditions and requirements of any given task. Apart from agriculture, they are used for haulage in various industries like agriculture, mining, infrastructure, fisheries, construction etc. and have proven their mettle around the world.

Here is a photo story of TAFE tractors cultivating Bangladesh!

Eicher Engines announces scratch card scheme
News | Initiative

Eicher Engines from TMTL announces scratch card scheme

The TMTL Engines division – a unit of TMTL (TAFE Motors and Tractors Limited – a wholly owned subsidiary of TAFE), is known for its diverse range of both air and water cooled engines. It has a varied portfolio in agro engines and genset engines, apart from being one of the fastest growing brands in energy solutions with two brands of silent gensets marketed under Eicher Engines (5 – 45 kVA) and TMTL Engines (62.5 kVA – 125 kVA) and a recently launched Solar business.

The agro engines marketed under Eicher Engines is a trusted brand, committed to encouraging agricultural entrepreneurship and customer satisfaction. Eicher Engines’ agro engines are known for their outstanding return on investment and are available in the 12 hp to 46 hp range. A favorite among farmers, the engines are, air-cooled thereby reducing maintenance, robust, and are economical due to their low fuel consumption. Eicher Engines from TMTL has undertaken initiatives to inform and educate farmers on the various applications of its agro engines, such as, mobile huller, oil expellers, brick kilns, stone crusher, etc. as an alternative means of income.

Recently, a scratch card scheme was announced by Eicher Engines for customers with a guaranteed prize of INR 1,000/- and possibly a maximum of INR 51,000/- on the purchase of every engine*. The scheme has attracted several customers who have been a part of this initiative. The scheme is valid till October 31, 2017 or till stocks last (whichever comes first). The first three winners who have won scratch card vouchers worth INR 5,000/- are, Mr. Raja Kumar Singh from Gopalganj, Bihar; Mr. Shatrudhan Kumar from Muzaffarpur, Bihar and Mr. Yadunandan Yadav from Hazaribagh, Jharkhand.

The TMTL Engines Division has gone great lengths to ensure their customers get the best possible service and are completely satisfied with their engines.

*Terms and conditions apply. All rights reserved with TAFE Motors and Tractors Limited.

TAFE's JFarm Services App
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TAFE launches ‘JFarm Services App’ – a digital boost for the Indian farmer

TAFETractors and Farm Equipment Limited, India’s second largest tractor manufacturer, has announced the launch of ‘JFarm Services App’ – a mobile app-based aggregator platform which facilitates hiring of tractors and modern farm machinery for farmers in Rajasthan, at the Global Rajasthan Agritech Meet (GRAM), Kota. Available on Google Play Store, the JFarm Services App is free and will connect Custom Hiring Centres (CHC) operated by tractors and equipment owners directly to farmers who need farm mechanization services and solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities. JFarm Services will also be available to farmers on call through a dedicated toll-free number 1800-4-200-100.

Out of the 95 CHCs allotted through subsidy to TAFE, 38 have been identified across six zones in the State – Bharatpur, Jodhpur, Jaipur, Jalore, Kota and Sikar.

In November 2016, TAFE inaugurated ‘JFarm Rajasthan’, an advanced agri-research centre in Bhawanimandi in the Jhalawar district. As a next step, the launch of the JFarm Services App along with the identification of these physical CHC franchisees creates a hub where farmers gain access to specialized equipment and JFarm Rajasthan’s agri-extension services including modern farm practices, technical know-how, high-yielding crop varieties, crop protection, organic and sustainable farming, besides customized and specially designed training programmes by leading agri-scientists.

JFarm Services – the aggregator platform in its pilot phase has enrolled over 450 Custom Hiring Centres and suppliers and has connected them to over 25,000 farmers.

Speaking on the app launch, Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said, “The JFarm Services App is a milestone in TAFE’s journey of Cultivating the World. With the JFarm Services mobile app, TAFE aims to empower the farming community by creating a viable model for the farmers and the Custom Hirers to conduct transactions in a fair and transparent manner. These initiatives are directed towards building a sustainable livelihood for farmers, while preparing them to remain self-sufficient by increasing farm productivity.”

Mr. T R Kesavan, President & COO – TAFE, said, “As a trusted brand among the farming community in Rajasthan, TAFE through its JFarm Services aggregator model, plans to enrol 10,000-15,000 Custom Hiring Centers in the first two years of operation and positively impact the farming community by reaching out to 500,000 farmers.”

TAFE is proud to partner with #GRAMKota, Rajasthan, 2017, and continues its association as the Platinum Sponsor of this prestigious exposition.

Rajasthan holds a special place in TAFE’s journey as an organization and participated in GRAM 2017 with an impressive range of products from Massey Ferguson, Eicher tractors and AgriStar implements from TAFE.

The men and women of the land welcomed #TAFE and its products as always. The expo is on till Friday, May 26, 2017. Do drop by at the TAFE Pavilion and join us in our journey of Cultivating the World

Tractors line up at the Tractor Fest
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A festival celebrating tractors

Invented in 1892, the tractor turns 125 this year. Synonymous with farming, the tractor is specifically designed to deliver high torque at slow speeds, and slowly but surely over the years, it has changed the agricultural landscape all over the world. Its impact has been such that seldom will one ever imagine a farm without a tractor.

In this world where Cars and Motorbikes are revered, there’s a relatively unknown festival in the U.K. that celebrates the tractor – Tractor Fest, UK’s largest tractor vintage show. A tractor aficionados dream, it mainly showcases vintage tractors, their engines and other commercial cars and motorcycles found around UK and Europe. The Newby Hall tractor fest initially started as the Vintage Tractor Gathering in 2006 and has grown rapidly since then. The first Tractor Fest took place in 2011, as a two day festival organised by Yorkshire Vintage Association.

The Tractor Fest attracts thousands of visitors each year including tractor owners, collector, enthusiasts and even families for a great day out. It also conducts various awards for the tractor exhibitors and provides them a platform to showcase their tractors’ capabilities. The Tractor Fest is inaugurated with a tractor march starting from Ripon Centre and ends at the Yorkshire Market Square.

This year the Tractor Fest will be held on June 10 and 11 at the Newby Hall. The fest organisers have anticipated an estimate of 1500 vintage tractors to be exhibited; including the rare Sharp Tractors from 1907, making it one of the biggest tractor fest in the world. Here is a compilation of images from Tractor Fest for your viewing pleasure.

Source courtesy:
tractors.wikia.com
cheffins.co.uk
skiddle.com
farminguk.com
newbyhall.com
en.wikipedia.org

TAFE's MF Service Camp in Umred Maharashtra
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Cultivating the World always, made possible by TAFE service

When customers purchase a product from TAFE, they gain a companion for life. Relationships at TAFE – be it with a customer, dealer or supplier, are treasured and nurtured for the long run; steadfast through changing and dynamic times.

With a robust network of over 1000 dealers, supported by over 2000 sales outlets, customers are empowered. The distribution and sale of its tractors is facilitated by the company’s own fully trained sales staff of over 450 people, and close to 3000 dealer sales staff. With such a strong focus on sales, it is paramount that TAFE customers receive a stronger after-sales support. All dealer service personnel, both domestic and international, are trained at TAFE’s Product Training Centre near Chennai on usage, servicing and trouble shooting of products through extensive and structured training programs that use a judicious mix of class room training, on the field and in work shop training as well as through the aid of digital media. TAFE has an exclusive service team distributed among its various area offices to provide additional service support to dealers as when needed.

TAFE extends its expertise towards servicing and maintenance of tractors and equipment, with the aim of reducing downtime and ensuring extended and reliable product performance. They can not only avail after-sales support and spare-part requirements, but get it at their desired location, including remote clusters pan-India. An example of this positive outreach is exemplified by our authorized dealer in Umred, Maharashtra, who regularly organizes customer interaction programs, right at their doorstep or by service camps at the dealership.

These photos offer a glimpse of this superior service provided by the dealer. We congratulate the team for ‘Cultivating the World’ with their ‘service’.

Photo courtesy: Sonu Verma

Indian Minister Nitin Gadkari visits TAFE dealership
News | Spotlight

Indian Minister Nitin Gadkari visits TAFE dealership

The Indian Minister of Road Transport & Highways and the Minister of Shipping, Mr. Nitin Gadkari recently visited TAFE’s tractor dealership in Latur, Maharashtra, India.

An agriculturist with interests in fruit exports, he is a firm believer in the power of farm mechanization. On his visit, he sought to understand the features and capabilities of the globally acknowledged Massey Ferguson tractors by TAFE.