When customers purchase a product from TAFE, they gain a companion for life. Relationships at TAFE – be it with a customer, dealer or supplier, are treasured and nurtured for the long run; steadfast through changing and dynamic times.
With a robust network of over 1000 dealers, supported by over 2000 sales outlets, customers are empowered. The distribution and sale of its tractors is facilitated by the company’s own fully trained sales staff of over 450 people, and close to 3000 dealer sales staff. With such a strong focus on sales, it is paramount that TAFE customers receive a stronger after-sales support. All dealer service personnel, both domestic and international, are trained at TAFE’s Product Training Centre near Chennai on usage, servicing and trouble shooting of products through extensive and structured training programs that use a judicious mix of class room training, on the field and in work shop training as well as through the aid of digital media. TAFE has an exclusive service team distributed among its various area offices to provide additional service support to dealers as when needed.
TAFE extends its expertise towards servicing and maintenance of tractors and equipment, with the aim of reducing downtime and ensuring extended and reliable product performance. They can not only avail after-sales support and spare-part requirements, but get it at their desired location, including remote clusters pan-India. An example of this positive outreach is exemplified by our authorized dealer in Umred, Maharashtra, who regularly organizes customer interaction programs, right at their doorstep or by service camps at the dealership.
These photos offer a glimpse of this superior service provided by the dealer. We congratulate the team for ‘Cultivating the World’ with their ‘service’.
Photo courtesy: Sonu Verma