Shruti Sivakumar

Read | More

TAFE TRIBE – Original TAFE Merchandise

A brand new way of life. 
A legacy. Your identity. 
Welcome to the TRIBE.


TAFE TRIBE – The Original Merchandise portal of TAFE – Tractors and Farm Equipment Limited, offers a range of interesting, high quality products to choose from, each with their own unique identity. 

Every product embodies the essence of TAFE’s brand and its globally renowned standards of design, quality and efficiency. Many are directly inspired by the design language of our machines while others celebrate TAFE’s rich heritage. 

With a wide range of collectibles, toys, shirts, T-shirts, caps, jackets, ties, sweatshirts, sippers, mugs, USB / pen-drives, wallets, key-rings, backpacks, travel bags, pens, accessories and lots more in store, you will never out of options. 

Gear up with authentic TAFE Merchandise. Live the Brand. Join the TRIBE.


  • International Security Standards (EV-SSL Certified)
  • Secure, reliable and easy payment gateway
  • Responsive and device friendly
  • Pay via credit / debit card or net banking
  • Free shipping across India (on orders above Rs. 500)
  • Promise of TAFE
Read | CSR

TAFE Doddaballapur Plant Hosts Free Eye Care Camp

TAFE – Tractors and Farm Equipment Limited has been committed to making meaningful contributions and accelerating the growth of the community it operates in. TAFE’s CSR activities stretch across domains like agriculture, education, healthcare, community development, conservation and tribal welfare, disaster relief, and preservation and propagation of traditional art forms.

Contributing towards the well-being of the community and in an effort to provide its employees and the general public access to quality eye care without any cost, TAFE’s Doddaballapur plant organized a free eye care camp in association with Narayana Netralaya, Bengaluru, on October 11 and 12, 2017. The camp was organized in TAFE’s Doddaballapur facility for its employees and in the Bashettihalli Government School for the general public.

The camp was inaugurated by Mr. Krishnappa, Ex-President Bashettihalli Gram Panchayat and was well appreciated and received by the people. The camp saw participation from 368 people, of whom 180 were recommended to wear spectacles while 12 were referred for cataract surgery and successfully operated at Narayana Netralaya without any fee.

TAFE reaches out to the society in three different ways:

  • Through philanthropic acts
  • By working with local communities through direct intervention and dedicated resources, both in terms of manpower and financial support, or through strategic partnerships with government and non-governmental and professional networks to develop a sustainable model for inclusive growth
  • Through initiatives that are closely aligned to the broader vision of the company which is about being an active partner and enabler of the agricultural development of the country

As a responsible corporate citizen, TAFE is committed to:

  • Enable the farming community to achieve higher productivity and prosperity
  • Contribute to the health and welfare of employees and the community it operates in
  • Conserve the environment through the propagation of sustainable practices
  • Empower the differently-abled by creating meaningful opportunities
  • Preserve and perpetuate the rich Indian heritage of art and culture

As with all TAFE’s CSR initiatives, the TAFE Doddaballapur Plant, like its other facilities, aims to make a consistent and lasting contribution towards the well-being of the community and its people. It has been actively engaged in improving their lives and making meaningful contributions towards their development by cultivating joy and #CultivatingTheWorld.

Photo courtesy: Hachette Book Group
Read | Reviews

Masterpieces of Written History

History needn’t always be known through fat books. They can be told in a much more compelling way through articles, especially if they’re written by well-known names like Ernest Hemingway, William L. Laurence, Winston Churchill etc. This book edited by Jon E. Lewis brings you some of the best written works in journalism through its 150 year history. Some of the articles might even be news to you, and some would give you a different perspective to an already known event.

The stories are enjoyable and light; it’s almost as if you’re reading short stories. They’re not your usual newspaper articles because they lend a voice and character to the story. It engages you in its story and it moves you. These articles are not just plain facts and seldom take the inverted pyramid route either. And because these are like short stories, you can pick and start with any story from the book. At the back, it does have a few suggestions like Elliot V. Bell’s account of the Wall Street Crash, William L. Laurence’s Pulitzer winning account of the Nagasaki bombing, Merriman Smith’s work on the assassination of President Kennedy. Apart from the list given at the back, don’t miss out on reading Charles Dickens’ “A Man is Guillotined in Rome” and “A Sleep to Startle Us”. And not to forget Mark Twain’s “The American Assault on the Pyramids” as well as Winston Churchill’s “Escape”. The article by Churchill is his account of escaping from the Boers. John F. Burn’s “An Afghan Village, Destroyed” is a beautiful read that lets you in on the Taliban insurrection in Afghanistan.

Although the book majorly has stories on war, it makes for a great read. It also has stories on politics, sports, disaster, civil rights, corruption and culture among others. And no doubt the book will engage you because the stories here are true masterpieces that have been beautifully crafted.

If you’re looking to pick up a book that lets you in on a bit of history and journalism together without making it boring, you should give this one a shot. And because they are a collection of articles, you can choose which ones you want to read depending on your mood and time. I would suggest starting with the ones mentioned in this review to get into the groove of reading the book.