Not an organization to rest on its laurels, Tractors and Farm Equipment Limited’s (TAFE) Vehicle Franchise Division (VFD) – TAFE Reach Limited, has once again won accolades from TATA Motors. Awarded the “No. 1 Dealer in Sales Target Achievement” last year; this year TAFE Reach Limited, Chennai has improved its performance and has been named the “All India Best Dealer on Overall Performance for 2015-16”. Mr. Raja T. S. – TAFE VFD Chief Operating Officer (COO), received the award from Mr. Guenter Butschek – TATA Motors Managing Director, with Mr. S. N. Barman – TATA Motors Limited Vice President (Sales), Mr. Dinesh Bhasin – Vice President (Customer Support) and Mr. Girish Wagh, Head of Project and Planning Management and Designer of the TATA Nano.
It was also named the “Star Dealer of the Year” nationally for highest retail growth and outstanding performance in the Dealer Excellence Engagement Programme (DEEP). Mr. Raja T. S. received the award from Mr. S. N. Barman, Mr. Dinesh Bhasin and Mr. Girish Wagh.
The awards and recognitions don’t stop there, TAFE Reach Limited, Chennai was also nominated for a place in the “President’s Club 2015-16” and was also named the “Diamond Dealer for Best Performance in 2015-16” in the South Zone qualifying for the highest per car incentive from TATA motors. TAFE Reach Limited, Erode also won First Place for “Service Excellence” in Tier–II Cities category for the year 2015-16.
We congratulate the TAFE Vehicle Franchise Division for this outstanding performance and hope for greater accolades and awards next year.