June2018

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TAFE TRIBE – Original TAFE Merchandise

A brand new way of life. 
A legacy. Your identity. 
Welcome to the TRIBE.

ENJOY OUR DISTINCT AND ORIGINAL MERCHANDISE COLLECTION 

TAFE TRIBE – The Original Merchandise portal of TAFE – Tractors and Farm Equipment Limited, offers a range of interesting, high quality products to choose from, each with their own unique identity. 

Every product embodies the essence of TAFE’s brand and its globally renowned standards of design, quality and efficiency. Many are directly inspired by the design language of our machines while others celebrate TAFE’s rich heritage. 

With a wide range of collectibles, toys, shirts, T-shirts, caps, jackets, ties, sweatshirts, sippers, mugs, USB / pen-drives, wallets, key-rings, backpacks, travel bags, pens, accessories and lots more in store, you will never out of options. 

Gear up with authentic TAFE Merchandise. Live the Brand. Join the TRIBE.

TAFETRIBE.COM – FEATURES 

  • International Security Standards (EV-SSL Certified)
  • Secure, reliable and easy payment gateway
  • Responsive and device friendly
  • Pay via credit / debit card or net banking
  • Free shipping across India (on orders above Rs. 500)
  • Promise of TAFE
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TAFE tractor ambulance drives jumbo to safety!
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TAFE Tractor ambulance drives jumbo to safety!

What does an elephant and a TAFE tractor have in common? Other than the power and rugged structure there’s not much of a connection you can make. Here’s a unique story from Sri Lanka of a ailing baby elephant that was unable to join its herd, and a TAFE tractor helped it get medical assistance. Continue reading to know more about this heart-warming story.

The vets and rescue team spotted a baby elephant that was sick and unable to join its herd. Attempts were made to help it move, but in vain. Then the rescue team decided to transport the animal to an elephant orphanage where it could be treated. But moving the baby elephant was no easy task.  And they quickly accomplished the task of transporting the elephant to safety with the help of a TAFE tractor.

They hitched a detachable trolley to the tractor and converted it into a makeshift ambulance!

After several attempts at pulling and pushing the elephant onto the trolley, the vets and rescue team finally managed to onboard the elephant. The uphill climb seemed daunting, but the TAFE 45 DI tractor proved its reliability and power in this time of need and successfully made it to the top with the jumbo seated comfortable on the trolley. They even crossed a small river in the midst where they poured water on the laying elephant and continued on their journey.

The baby elephant was then rushed to a medical facility where the vets treated the wounds and administered drips once again while moving it to the elephant orphanage in an other vehicle.

TAFE’s tractors are renowned world over for their remarkable capability on and off the field, but this one is very special. Nurturing has always been a way of life at TAFE, whether it is helping people and farmers all over the world prosper, or coming to the rescue in the hour of need, regardless of nature of the job. Yet another heart-warming story in our journey of #Cultivating Lives, Happiness and #CultivatingTheWorld.

Read more here: https://goo.gl/W43y1k

 

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TAFE recognized for its 'Be a #FarmDost' initiative
 News | Spotlight

TAFE’s ‘Be a #FarmDost’ digital movement recognized for highlighting the importance of farmers and the farming

The Tractors and Farm Equipment Limited (TAFE) – ‘Be a #FarmDost‘ – initiative has been at the forefront of highlighting the importance of farmers and, helping the urban society appreciate the hard work of farmers through various digital media communications and on-ground activities which has brought farmers and the urban population together. These efforts were validated with the ‘Be a #FarmDost’ initiative winning awards at the IAA Olive Crown Awards, PRCI’s Corporate Collaterals Award, ACEF’s 7th Global Customer Engagement Awards, the Rural Marketing Forum & Awards and, the Making of Developed India Awards.

TAFE was bestowed the Chanakya Award in the category ‘Communication Idea of the Year’ for its ‘Be a #FarmDost’ initiative by the Public Relations Council of India (PRCI) during the 12th Global Communication Conclave held in Pune. The TAFE group was among the top winners, winning 15 awards across different categories.

At the prestigious IAA Olive Crown Awards 2018 hosted by International Advertising Association (IAA) India Chapter in Mumbai, TAFE was awarded the Silver Olive Crown in the Events category for its ‘Be a #FarmDost’ initiative’s, ‘National Farmers’ Day’ event for ‘Creative Excellence in Communicating Sustainability’. And at the Asia Pacific Customer Engagement Forum’s (ACEF) ‘7th Global Customer Engagement Awards’, TAFE’s ‘Be a #FarmDost’ initiative won two gold awards. One for its ‘National Farmers’ Day’ event for the ‘Successful use of CSR Activity’ in the Events & Promotions category, and one for its #ThankYouTohBol TV commercial for ‘Creativity’ in the Television category.

The ‘Be a #FarmDost’ initiative by TAFE was also recognized as the ‘Social Development Campaign of the Year’ by the Rural Marketing Forum & Awards. The award recognizes development and integrated marketing concepts which aim to bring about social change for the greater good. TAFE’s ‘Be a #FarmDost’ initiative was also awarded at the Making of Developed India Awards, in the ‘Best Marketing Campaign of the Year (Agriculture)’ category. The award recognizes the efforts of an organization/team to increase awareness for a particular product or service.

About the ‘Be a #FarmDost’ initiative:

Tractors and Farm Equipment Limited (TAFE), the world’s third largest tractor manufacturer, launched the ‘Be a #FarmDost’ initiative with the aim to help the urban and semi-urban population understand the importance of a farmer in their lives. The initiative wants to raise empathy by encouraging people to step into the farmer’s shoes, even if for a small while. The idea stems from the thought that if people realize the effort it takes to cultivate a single crop, they would truly realize what the average farmer has to go through, day in and day out.

The ‘Be a #FarmDost’ initiative is simple, to show gratitude to the farmers who are responsible for sustaining and nourishing us. Launched in April 2015, the initiative is spearheaded by the Corporate Communications team of TAFE. In its first phase, TAFE encouraged the urban population to become farmers in a small way using the #FarmDost seed kit to cultivate crops at home, thereby realizing the effort that goes into the food they eat every day. People were also challenged to meet farmers and thank them for their hard work that nourishes and sustains the world. To support this mission, activities have been carried out throughout the country apart from the daily activity on all its online communities.

The ‘National Farmers’ Day’ by TAFE – Be a #FarmDost was held in December 2017 bringing together the urban residents of Bengaluru, and farmers from nearby regions, on a farm to live the farm life and celebrate ‘Farmers’ Day’ with the farmers. The event got urban residents to become farmers for a day, engage with them, and realize the effort and hard work put in by the farmer to cultivate the food that sustains and nourishes the world. The participants got the experience of, cultivating in a farm (teak, pomegranate or sandalwood sapling); tending to a farm by, harvesting red chilies and radish, and de-weeding the farm; making organic fertilizer; taking a tractor ride; and creating a mock farm in teams with the farmers, during the ‘Build-a-Farm’ challenge. The event channeled all the participants’ inner farmer by the activities, which they enjoyed – discovering the joys of farming.

The ‘Be a #FarmDost’ initiative is primarily driven online, building a global community of #FarmDosts, reaching out to them across media and platforms. The aim is to communicate with and bring like-minded people together who relate to the cause and bring the farmer back into social consciousness. Within a short span, the #FarmDost community grew to become 1 million strong on Facebook and is steadily growing. It also has a notable presence on other platforms like Linkedin, YouTube, Google Plus, Pinterest, and Instagram.

The ‘Be a #FarmDost’ initiative’s simple yet powerful message of gratitude and appreciation for the farmers and the profession of farming has resonated with society and is inspiring people to realize the true value of the invisible hero – the farmer.

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TAFE acquires IMT brand of tractors
 News | Spotlight

TAFE successfully acquires iconic IMT tractor brand

Tractors and Farm Equipment Limited – TAFE, the world’s third largest tractor manufacturer by volume, successfully acquired the renowned Serbian tractor and agriculture equipment brand IMT – Industrija Masinai Traktora.

TAFE’s has had a long association with IMT spanning many decades through business cooperation that involved the supply of components, aggregates and technical support. TAFE will support its local partner with supply of components and aggregates for the rollout of IMT tractors in Serbia and allied markets.

Ms. Mallika Srinivasan – Chairman & CEO, TAFE, speaking on this recent acquisition said, “TAFE and IMT have shared a long mutually beneficial cooperation. This acquisition will play a key role in TAFE’s strategic and growth plans for the future.”

Through this acquisition TAFE acquires the right to use the Brand and Intellectual Property Rights, including the Designs, Trademarks and Copyright (IPR) of IMT.

IMT, an iconic tractor brand is a pioneer in farm mechanization and tractor technology with a wide range of implements and tractors suitable for cultivating agricultural land, vineyards and orchards and infrastructure applications. The implements range includes ploughs, trailers, maize planters, seed drills, cultivators and loader forklifts.

Well known for its indigenous R&D, IMT produced a range of tractors between 35 hp and 220 hp and is a popular tractor brand in Eastern Europe, Northern Africa and the Balkans.

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A fleet of MF 6028 - premium compact utility tractors that were delivered to over 100 farmers in Nashik Maharashtra
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Mega Delivery of over 100 MF 6028 tractors brings cheer to orchard owners

A wave of red Massey Ferguson tractors dotted the green orchards of Nashik at Massey Ferguson’s Mega Tractor Delivery event where over 100 MF 6028 – premium compact multi-utility tractors were delivered to the farmers.

TAFE certified trainers organized field demonstrations to educate farmers about operating this tractor and multiple implements. Farmers were offered an interesting and futuristic technological experience of operating tractors through augmented reality and virtual reality. The event concluded with a ‘First Time’ display of 100 tractors and a lucky draw for the farmers, with one MF 6028 tractor as the grand prize.

The new Super Torque engine provides 540 PTO rpm at lower engine rpm that results in a lesser load on the engine with no engine over-heating, making it the preferred choice for uninterrupted orchard spraying. It ensures round-the-year utility in agriculture, haulage and infrastructure resulting in consistent income generation for tractor owners. Another unique feature is the Massey Min-Loss Powerline, which helps in minimizing transmission losses to deliver higher PTO hp required to generate ‘mist like’ spray for better crop protection.

The compact yet rugged tractor with international smart styling handles efficient operation of implements and attachments like sprayer, rotary tiller, plough, trolley, loader and backhoe. The MF 6028’s superior ergonomics makes it easy to use and offers greater comfort to the operator.

Mr. TR Kesavan – President and COO – TAFE said that, “MF 6028 – India’s first premium compact multi-utility tractor addresses the evolving needs of the horticulture farmers and their demand for a truly versatile and comfortable compact tractor which can improve farm productivity and returns round-the-year”.

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