TAFE's MF 1035 DI tractors 'cultivates' a clean Indore

TAFE delivers a ‘Swachh Bharat’

A responsible corporate citizen, TAFE has always strived to incorporate sustainability in all its processes and preserve the environment. Guided by its Core Values, TAFE established strict policies and regulations to reduce its carbon footprint and ensure a clean and green world for the future generations, much before government regulations came about. TAFE has persistently worked towards ensuring there is limited consumption of non-renewable energy and strives to minimize its effect on the environment.

Recently, TAFE delivered 25 of its Massey Ferguson 1035 DI tractors to the Indore Municipal Corporation (IMC). Indore, Madhya Pradesh has also shown remarkable transformation in its journey as an environmentally conscious city and was named the cleanest city award under the Swachh Bharat Mission in 2017. The Indore Municipal Corporation (IMC) played a pivotal role in keeping the city clean and TAFE is proud to be partners with them in their journey of ‘Cultivating Cleanliness’.

TAFE hopes that with these MF tractors, IMC will continue to contribute towards the Swachh Bharat movement and ‘cultivate’ a cleaner India.

TAFE Madurai encourages a learning culture among rural students
Read | Initiative

TAFE Madurai to impart skill development training for students

Cultivating the world has always been TAFE’s philosophy and every step the company takes is to achieve this goal. Learning has always been a part of TAFE’s DNA and it encourages knowledge seekers to enrich themselves in areas of their interest. TAFE believes in sharing its knowledge and has collaborated with several educational institutions to create customised syllabus and courseware in agriculture and manufacturing. Ànd now, TAFE’s Madurai operation has entered into an agreement with the Gandhigram Rural Institute (GRI) wherein the final year students of Bachelor of Vocation (B. Voc.) – Farm Equipment Operation and Maintenance will be trained in tractor assembly, quality inspection and materials inward. A step towards sharing with the society it is entrenched in; TAFE Madurai’s collaboration with GRI will expose students to the functioning of a world-class facility with a flexi-line that produces hundreds of Massey Ferguson and TAFE tractor models that cater to customers worldwide.

The three-month training program will commence for the academic year 2017-2018, with four batches every year. This initiative will benefit 50 students and hopes to attract more rural students to the course. This training program will give students the unique experience of witnessing the manufacturing of a tractor and also learning from the experienced personnel at TAFE Madurai. Unlike other programs, this training program will also provide an excellent opportunity for girls to work in core departments like Quality and Materials, giving them the necessary exposure and making them industry-ready.

TAFE has been at the forefront of farm mechanization, helping farmers achieve higher farm productivity and yields to meet the increasing food demands. It continuously strives to bring agriculture to the forefront and is engaged in making information and facilities more accessible to stakeholders.

With this collaboration, TAFE has now opened the doors of knowledge to students and strengthening the cause of farming. We wish the TAFE Madurai team the very best in this thoughtful endeavour!

TAFE's JFarm Services App
Read | Spotlight

TAFE launches ‘JFarm Services App’ – a digital boost for the Indian farmer

TAFETractors and Farm Equipment Limited, India’s second largest tractor manufacturer, has announced the launch of ‘JFarm Services App’ – a mobile app-based aggregator platform which facilitates hiring of tractors and modern farm machinery for farmers in Rajasthan, at the Global Rajasthan Agritech Meet (GRAM), Kota. Available on Google Play Store, the JFarm Services App is free and will connect Custom Hiring Centres (CHC) operated by tractors and equipment owners directly to farmers who need farm mechanization services and solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities. JFarm Services will also be available to farmers on call through a dedicated toll-free number 1800-4-200-100.

Out of the 95 CHCs allotted through subsidy to TAFE, 38 have been identified across six zones in the State – Bharatpur, Jodhpur, Jaipur, Jalore, Kota and Sikar.

In November 2016, TAFE inaugurated ‘JFarm Rajasthan’, an advanced agri-research centre in Bhawanimandi in the Jhalawar district. As a next step, the launch of the JFarm Services App along with the identification of these physical CHC franchisees creates a hub where farmers gain access to specialized equipment and JFarm Rajasthan’s agri-extension services including modern farm practices, technical know-how, high-yielding crop varieties, crop protection, organic and sustainable farming, besides customized and specially designed training programmes by leading agri-scientists.

JFarm Services – the aggregator platform in its pilot phase has enrolled over 450 Custom Hiring Centres and suppliers and has connected them to over 25,000 farmers.

Speaking on the app launch, Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said, “The JFarm Services App is a milestone in TAFE’s journey of Cultivating the World. With the JFarm Services mobile app, TAFE aims to empower the farming community by creating a viable model for the farmers and the Custom Hirers to conduct transactions in a fair and transparent manner. These initiatives are directed towards building a sustainable livelihood for farmers, while preparing them to remain self-sufficient by increasing farm productivity.”

Mr. T R Kesavan, President & COO – TAFE, said, “As a trusted brand among the farming community in Rajasthan, TAFE through its JFarm Services aggregator model, plans to enrol 10,000-15,000 Custom Hiring Centers in the first two years of operation and positively impact the farming community by reaching out to 500,000 farmers.”

TAFE is proud to partner with #GRAMKota, Rajasthan, 2017, and continues its association as the Platinum Sponsor of this prestigious exposition.

Rajasthan holds a special place in TAFE’s journey as an organization and participated in GRAM 2017 with an impressive range of products from Massey Ferguson, Eicher tractors and AgriStar implements from TAFE.

The men and women of the land welcomed #TAFE and its products as always. The expo is on till Friday, May 26, 2017. Do drop by at the TAFE Pavilion and join us in our journey of Cultivating the World

Tractors line up at the Tractor Fest

A festival celebrating tractors

Invented in 1892, the tractor turns 125 this year. Synonymous with farming, the tractor is specifically designed to deliver high torque at slow speeds, and slowly but surely over the years, it has changed the agricultural landscape all over the world. Its impact has been such that seldom will one ever imagine a farm without a tractor.

In this world where Cars and Motorbikes are revered, there’s a relatively unknown festival in the U.K. that celebrates the tractor – Tractor Fest, UK’s largest tractor vintage show. A tractor aficionados dream, it mainly showcases vintage tractors, their engines and other commercial cars and motorcycles found around UK and Europe. The Newby Hall tractor fest initially started as the Vintage Tractor Gathering in 2006 and has grown rapidly since then. The first Tractor Fest took place in 2011, as a two day festival organised by Yorkshire Vintage Association.

The Tractor Fest attracts thousands of visitors each year including tractor owners, collector, enthusiasts and even families for a great day out. It also conducts various awards for the tractor exhibitors and provides them a platform to showcase their tractors’ capabilities. The Tractor Fest is inaugurated with a tractor march starting from Ripon Centre and ends at the Yorkshire Market Square.

This year the Tractor Fest will be held on June 10 and 11 at the Newby Hall. The fest organisers have anticipated an estimate of 1500 vintage tractors to be exhibited; including the rare Sharp Tractors from 1907, making it one of the biggest tractor fest in the world. Here is a compilation of images from Tractor Fest for your viewing pleasure.

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TAFE's MF Service Camp in Umred Maharashtra

Cultivating the World always, made possible by TAFE service

When customers purchase a product from TAFE, they gain a companion for life. Relationships at TAFE – be it with a customer, dealer or supplier, are treasured and nurtured for the long run; steadfast through changing and dynamic times.

With a robust network of over 1000 dealers, supported by over 2000 sales outlets, customers are empowered. The distribution and sale of its tractors is facilitated by the company’s own fully trained sales staff of over 450 people, and close to 3000 dealer sales staff. With such a strong focus on sales, it is paramount that TAFE customers receive a stronger after-sales support. All dealer service personnel, both domestic and international, are trained at TAFE’s Product Training Centre near Chennai on usage, servicing and trouble shooting of products through extensive and structured training programs that use a judicious mix of class room training, on the field and in work shop training as well as through the aid of digital media. TAFE has an exclusive service team distributed among its various area offices to provide additional service support to dealers as when needed.

TAFE extends its expertise towards servicing and maintenance of tractors and equipment, with the aim of reducing downtime and ensuring extended and reliable product performance. They can not only avail after-sales support and spare-part requirements, but get it at their desired location, including remote clusters pan-India. An example of this positive outreach is exemplified by our authorized dealer in Umred, Maharashtra, who regularly organizes customer interaction programs, right at their doorstep or by service camps at the dealership.

These photos offer a glimpse of this superior service provided by the dealer. We congratulate the team for ‘Cultivating the World’ with their ‘service’.

Photo courtesy: Sonu Verma

Indian Minister Nitin Gadkari visits TAFE dealership
News | Spotlight

Indian Minister Nitin Gadkari visits TAFE dealership

The Indian Minister of Road Transport & Highways and the Minister of Shipping, Mr. Nitin Gadkari recently visited TAFE’s tractor dealership in Latur, Maharashtra, India.

An agriculturist with interests in fruit exports, he is a firm believer in the power of farm mechanization. On his visit, he sought to understand the features and capabilities of the globally acknowledged Massey Ferguson tractors by TAFE.

TAFE tractors distributed to Ugandan farmers
News | Spotlight

TAFE tractors bring prosperity to Uganda

The world’s third largest tractor manufacturer – TAFE, has been a friend to farmers for over five decades. Pioneering farm mechanization and bringing relevant farm solutions to the farmers of the world, TAFE is powering farms in 100 countries. In Africa, TAFE tractors are known for being tough, durable and efficient. Given the soil conditions in Africa, the robust utility tractors from TAFE with optimized relevant technology have proven for their dependability and calibre.

This trust was on display in Uganda, when Ugandan President Yoweri Museveni handed over 40 TAFE tractors to support 600 farmers in the Ankole Region. TAFE tractors have proven their mettle in working with vivid soil conditions and for a wide range of applications to cultivate various geographies around the world. In addition to the 40 tractors, 40 disc ploughs, 9 disc harrows and 9 tipping trailers were also handed out to 40 clusters of farmers to increase production of milk in the cattle corridor districts of Lyantonde, Mitooma, Sheema, Ibanda, Isingiro, Mbarara, Ntungamo, Kiruhuura and Sembabule at the Mbarara Zonal Agricultural Research and Development Institute.

Hailing the farmers’ commitment to mechanization of agriculture, President Museveni said the farmers contributed 20 percent of the expense towards the procurement of the tractors and implements. Most of the farmers intend to utilize the TAFE tractors to plant pasture for cattle among other utility.

Built to the taste of the land, a TAFE tractor is synonymous with being tough and high standards of precision build quality; housing the expertise of TAFE acquired over decades of its being.

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TAFE’s Farmers’ Day in Gujarat brings the farmers and agricultural experts together

Tractors and Farm Equipment Limited (TAFE) continuing its ceaseless efforts to engage and empower farmers, successfully celebrated its 12th successive ‘Farmers’ Day’. An annual event of India’s second largest tractor manufacturer, the Farmer’s Day was held in Ankleshwar, Gujarat and saw enthusiastic participation from 350 farmers across the state.

TAFE’s ‘Farmers’ Day’ is a platform for farmers to interact with renowned agricultural scientists from leading universities and agri-research institutes. Dr. K Srinivasan – Chief Scientist, Agricultural Research (JFarm – Chennai), welcomed the esteemed gathering and Mr. S Ramakrishnan – TAFE CITO (Chief Information & Technology Officer) and Corporate Social Responsibility (CSR) Champion delved into the history and intent behind TAFE Farmers’ Day while also talking about the various CSR initiatives of TAFE. The chief guest Dr. Kantilal Giridharbhai Patel – Principal, College of Agriculture in Bharuch spoke about the significance of such events by discerning corporates and also the need to adopt new techniques and technologies in agriculture.

The speakers at the event also included Dr. Anil Chinchmalatpure – Head, Regional Station, CSSRI, Bharuch; Dr. S R Patel and Dr. J G Patel – College of Agriculture, Bharuch; Dr. P K Gupta – JFarm, Rajasthan and Dr. B G Solanki – Main Cotton Research, Surat. They shared best practices in methods of improvement of salinity problems in black soil, advances in the crop production technology of banana and cotton and production technologies to increase yield of pulses, while also discussing the way forward for agriculture.

At the event, TAFE also distributed free Mango saplings to all the farmers attending the ‘Farmers’ Day’ for planting in their fields and residences. These much sought after saplings are suited for the weather and soil conditions of the region. The event also witnessed field activities organized for the farmers such as hitching and unhitching, trailer reversing, finding the missing components and quizzes that focused on seeking active participation from farmers. A special ceremony was organized where progressive farmers were honoured for their contribution and excellence in agriculture.

TAFE has been consistently organizing Farmers’ day every year since 2005 in different states such as Madurai, Tanjore, Alwarkuruchi, Hosur and Kovilpatti in Tamil Nadu, Doddaballapur in Karnataka, Rudrapur in Uttarakhand, Ongole in Andhra Pradhesh, Jodhpur in Rajasthan and Patna in Bihar. The heartfelt appreciation from the farmers year after year has been the inspiration that has powered TAFE Farmers’ Day consecutively for 12 years.

The people involved in organizing the Farmers’ Day event included people from across TAFE, led by the CSR team. Scientists from TAFE’s JFarm – an adaptive agriculture research centre, also play a significant role in organizing and conducting the Farmer’s Day event.

We congratulate all the organizers for having conducted yet another successful Farmers’ Day!

Click the images below to get a glimpse of the 12th Farmers’ Day in Ankleshwar.


TAFE inaugurates ‘JFarm Rajasthan’ in collaboration with Rajasthan Government

Ms. Mallika Srinivasan, Chairman and CEO of India’s second largest tractor manufacturer, TAFE – Tractors and Farm Equipment Limited, announced the setting up of a Centre of Excellence – ‘JFarm Rajasthan’ with the co-operation and support of the Rajasthan Government at the Global Rajasthan Agritech Meet (GRAM) 2016.

JFarm in Rajasthan is an advanced model of TAFE’s successful adaptive agri-research centre in Chennai which focuses on sustainable agriculture, adapting existing technologies in farming for local farming conditions and sharing this knowledge with farmers. Spread over 50 acres of land, JFarm Rajasthan will host an adaptive research farm, farm skills development centre, agricultural extension service and a hi-tech technology demonstration and customer experience centre at Bhawanimandi, Jhalawar.

Speaking at the inauguration, Ms. Mallika Srinivasan, Chairman & CEO, TAFE said, “This center will showcase the latest and best in agronomy and farm practices, latest trends in production, protection and processing of crops, and also the world’s best in terms of showcasing farm mechanization trends and their applicability to India. The center initiates a transformational effort in Rajasthan’s agriculture with participation from the farmers of Rajasthan towards a new tomorrow. TAFE has a special bond with the farmers of Rajasthan as their loyalty has enriched TAFE’s business growth over the last five decades. For us at TAFE, JFarm Rajasthan is a way of giving back to the farmers of Rajasthan who have placed their valuable trust in TAFE and its products. It has been TAFE’s corporate philosophy not to limit ourselves to mere sale of our products but to go beyond and add value to our customers by empowering them to become a vibrant, self-sustaining, and prosperous agri-community”.

She added, “The two initiatives of the Custom Hiring Centres and the Centre of Excellence in the form of JFarm Rajasthan will result in a five year period of an estimated total outlay of Rs. 970 crores in the agri sector of Rajasthan. Through the MoU with the Rajasthan Government, we hope to partner with 900 farmer entrepreneurs, create 4000 jobs, and touch lives of 500,000 farmers positively. ”

JFarm was first established in Chennai, Tamil Nadu in 1964 with an objective of improving the wellbeing of farmers by empowering them with advanced farm technologies to increase farm productivity and meet India’s growing food needs. Over the years, JFarm has worked through several challenging situations from limited water availability, to inputs costs to shortage of labour, and has developed a viable and sustainable model that contributes to improved farm productivity and livelihood opportunities.