Former TAFE employee wins Life Time Achievement Award from SAE International

Retd. Cmde. Rakesh Verma, who recently retired as Executive Vice President R&D – TAFE, was honoured with the “Life Time Achievement Award” by SAE (Society of Automotive Engineers) International, during their Leaders Conclave held recently in Chennai. To honour the winners SAE International Board members were present.

Cmde. Verma had an illustrious career wherein he was part of the Indian Navy in various capacities for 31 years and specialized in Submarines. Part of TAFE for about 17 years, he played a crucial role in bringing together TAFE and SAEISS.

We at TAFE are proud of Retd. Cmde. Rakesh Verma and his achievements and wish him the very best in all his future endeavors.


TAFE crowned Champion of Champions at PRCI’s 10th Global Communication Conclave

India’s second largest tractor manufacturer and the Aon Hewitt – Best Employer in India (2013), Tractors and Farm Equipment Limited (TAFE) group experienced much joy in the ‘City of Joy’ as it won the title of  ‘Champion of Champions’ at PRCI’s Corporate Collaterals Award 2016 held during the 10th Global Communication Conclave. The TAFE group improved on its showing from last year to win across 16 of the 19 categories it participated in. Held in Kolkata, the Public Relations Council of India (PRCI) – 10th Global Communication Conclave hosted over two days is a platform for communications and PR professionals from all over the country. This year the themes of, ‘Image Crisis: Who is Responsible?’ and ‘Digital Now – What Next?’ were explored respectively by eminent personalities from the industry in congruence with the audience that consisted of professionals and communications students.

TAFE group emerged as the ‘Champion of Champions’ with the highest number of awards and rating. The awards won by TAFE across categories included, one platinum, four gold, three silver, six bronze awards and two appreciations. The awards were won across categories like, Corporate Event, Corporate Advertisement, Digital Newsletter, Corporate Film and Public Service Advertisements among others. The highlight for TAFE was the ‘Be a #FarmDost’ initiative which bagged an award in every category it participated in (7); which included radio campaign, CSR brochure, public service campaign and advertisements, social media campaign of the year and idea of the year. Pioneered by TAFE CCD the ‘Be a #FarmDost’ initiative was much appreciated by all the attendees and the few #FarmDost kits made available at the venue were picked up with much gusto and brought many positive reviews. Additionally, TMTL’s regional In-House Journal – Apni Baat, Online newsletter TAFE Café and collateral like MF Diary 2016 won recognition too.

PRCI is a pan-India organization of PR, communications, advertising and media professionals, academicians, forums, institutions, and corporates, that provides a forum where creative minds often come together, upholding the challenges and values of professionalism in PR and encourages high ethical standards of work. The 10th Global Communications Conclave reflected this, as panel discussions on pertinent topics like “Inadequacy of media education, training and research to generate employability and develop communication responsibility” and “Changing behaviour for better education, better health, better policing and better communication” were conducted in the course of two days of the event followed by insightful discussions among participants.


This harvest season TAFE celebrates the man behind the harvest

In keeping with TAFE’s ‘Be a ‪‎#FarmDost’ initiative, a different approach was adopted at Sembium to celebrate Pongal this year. TAFE employees embraced the true essence of the FarmDost initiative and celebrated Pongal in two phases, wherein they first visited a village to spend some time with the ‪‎farmers and thank them for the great service they render to society, followed by a grand ‪‎Pongal fair.

The Pongal fair at TAFE Sembium premises reinforced the message of thanking farmers by means of various activities and games. Events were conducted to draw people in and raise awareness about the invisible hero – the ‪‎farmer and the work he does. The response was heartening, with employees across departments and divisions coming together to thank and celebrate the farming community.

Pongal – the harvest festival, is one of the biggest festivals in Tamil Nadu, and is celebrated with much pomp across ‪‎India in the form of Makar Sankranti, Lohri and Bhogali Bihu.

It truly was a bountiful harvest of ‪‎FarmDosts#‪‎ThankYouFarmers!


TAFE showcasing India from the beginning

Recently we stumbled upon a small fragment of history from way back in 1952. Images that show an India just five years after independence at the Republic Day Cultural Pageant (January 26) in Delhi. As a young country, its focus was on ‘Youth and Progress’ and agriculture formed a big part of this which was reflected in the parade. The parade had installations like the; plough which was representative of its rural economy and, corn which was a call to grow more food. In addition to these, other tableaus from all over the country depicting its cultural diversity were also displayed.

From TAFE’s perspective this was monumental because of the fact that, at a time when a country is taking its initial steps, the Ferguson tractor was an integral part of it. And the Ferguson tractor brand goes on to become Massey Ferguson tractor, which incidentally was the first brand of tractors that TAFE manufactured and it is a partnership that has endured through the ages.

These images stand testimony to the role of agriculture in building the modern India as we know it today and by extension, TAFE’s role of ushering in farm mechanization. It has stayed true to its roots of serving the agricultural community and has gone onto become the ‘Pride of India and friend to farmers worldwide’.

With inputs from


TAFE wins accolades at the NCQC 2015

Call it emulating the people it caters to or the culture of excellence that courses through its veins, but Quality at TAFE is of paramount importance. It is constantly striving to improve the quality of everything it does, and to that end, TAFE regularly participates in various Quality based forums and events to test its mettle.

In a recently held National Convention on Quality Concepts, 2015 organized by the Quality Circle Forum of India (QCFI), TAFE teams from Sembiam, Doddaballapur and Madurai plants participated with great verve. QCC and Allied teams representing companies from all over the country were present at the event.

TAFE’s participation included six teams from TAFE Sembiam, 10 teams from TAFE Doddaballapur and six teams from TAFE Madurai plant. The competition was fierce and all TAFE teams emerged victorious in the various events.

TAFE Sembiam
One QCC Team won the Par Excellence Award, 4 Teams won the Excellence Award and One team won the Distinguished Award.

TAFE Doddaballapur
Eight QCC Teams won the Par Excellence Award and two teams won the Excellence Award.

TAFE Madurai
Five teams won the Par Excellence Award and one team won the Excellence Award.

Congratulations to all the winners who have time and again proved their commitment to Quality.