India’s second largest tractor manufacturer and the Aon Hewitt – Best Employer in India (2013), Tractors and Farm Equipment Limited (TAFE) group experienced much joy in the ‘City of Joy’ as it won the title of ‘Champion of Champions’ at PRCI’s Corporate Collaterals Award 2016 held during the 10th Global Communication Conclave. The TAFE group improved on its showing from last year to win across 16 of the 19 categories it participated in. Held in Kolkata, the Public Relations Council of India (PRCI) – 10th Global Communication Conclave hosted over two days is a platform for communications and PR professionals from all over the country. This year the themes of, ‘Image Crisis: Who is Responsible?’ and ‘Digital Now – What Next?’ were explored respectively by eminent personalities from the industry in congruence with the audience that consisted of professionals and communications students.
TAFE group emerged as the ‘Champion of Champions’ with the highest number of awards and rating. The awards won by TAFE across categories included, one platinum, four gold, three silver, six bronze awards and two appreciations. The awards were won across categories like, Corporate Event, Corporate Advertisement, Digital Newsletter, Corporate Film and Public Service Advertisements among others. The highlight for TAFE was the ‘Be a #FarmDost’ initiative which bagged an award in every category it participated in (7); which included radio campaign, CSR brochure, public service campaign and advertisements, social media campaign of the year and idea of the year. Pioneered by TAFE CCD the ‘Be a #FarmDost’ initiative was much appreciated by all the attendees and the few #FarmDost kits made available at the venue were picked up with much gusto and brought many positive reviews. Additionally, TMTL’s regional In-House Journal – Apni Baat, Online newsletter TAFE Café and collateral like MF Diary 2016 won recognition too.
PRCI is a pan-India organization of PR, communications, advertising and media professionals, academicians, forums, institutions, and corporates, that provides a forum where creative minds often come together, upholding the challenges and values of professionalism in PR and encourages high ethical standards of work. The 10th Global Communications Conclave reflected this, as panel discussions on pertinent topics like “Inadequacy of media education, training and research to generate employability and develop communication responsibility” and “Changing behaviour for better education, better health, better policing and better communication” were conducted in the course of two days of the event followed by insightful discussions among participants.