TAL Employee Bags CPC Productivity Award

The Coimbatore Productivity Council (CPC) is a non-profit, autonomous body, established in 1958 to promote productivity culture in Coimbatore; the council recognizes and rewards best performances of employees and organizations with its prestigious Productivity Awards.

TAFE congratulates Ms. Geetha, from TAFE Access Limited (TAL) for being awarded the second place in the Best Employee category at the CPC Productivity Awards 2012. Geetha was nominated by TAL for the award for numerous reasons. Ever since she joined in 2008, Geetha has proven herself time and again at work.

She initially joined into full time showroom sales mainly handling TATA Indica customers. Later, she was assigned to handle all cars, and she absorbed the new role and performed exceptionally well. She quickly moved to take the position of the second best sales person at TAL in 2010, and later, the top position in 2011-12. She also had the privilege of being recognized and awarded by Mr. K. Ravi Kant, Vice Chairman, TATA Motors.

The numbers speak for themselves. In 2011-12, Geetha single handedly sold staggering 288 cars. Her performance also helped TAL to retain the First Ranked Dealer status in tier 1 & 2 cities for the second year in a row. Apart from the accolades, Geetha’s ease, joy and simplicity with which she carries her job made her the obvious nominee for this award.

On receiving the honor, Geetha shared her mantra for success, “Hard work with dedication; I love doing my job with full energy, enthusiasm and satisfaction. I respect all my customers sincerely. Even after the delivery of the vehicle, I stay connected with my customers and share thier happiness. I take pride in serving them.” TAFE Access’s top officials Mr. T. R. Kesavan, Mr. R . Ramamurthy and Mr. R. Manoharan have sent congratulatory messages to Geetha and are highly delighted about this achievement.

These incentives and recognitions are certainly inspiring for the rest of the staff to work with maximum efficiency and dedication, and gives them a good appreciation for their contribution at work!


Harnessing Lives at JRehab Centre

Recently, The New Indian Express covered JRehab Centre, a special unit of TAFE, engaged in the production of wiring harnesses, at Alampatti, near Madurai. JRehab was the dream of Mr. A Sivasailam, the founder chairman of the Amalgamations Group, established in 1980, to help orthopedically challenged women. It was his dream to support the physically disabled, by helping them earn a good living with dignity and self esteem, and to make them self reliant and independent.


Today, JRehab has an all-women work force, who make wire harnesses, fender harnesses, battery cables, trailer sockets and toolkit bags for tractors and other automobiles manufacturers.


This unit is run as a regular business and has its targets and plans, which have been consistently achieved. The women employed here are provided with appropriate transport and other amenities like food and personal assistance to make their work ambience conducive. They are also provided with calipers once in a year, without any cost.


Corporate Social Responsibility (CSR) began at TAFE, way before it became the latest buzzword, and still continues to be an important part of the organization. At TAFE, we do not look at CSR as giving back to the society, but consider it as sharing what we have with the community.


J Rehab has been recognized by the central and the state governments, and TAFE is glad at what it has achieved.

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