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Dealer Development Team Wins the TAFE Indoor Cricket Tournament 2019

The TAFE Sports and Recreation Club had recently organized an indoor cricket tournament for all employees. This tournament saw 160 players from 16 teams participating with complete enthusiasm. The format and rules of this tournament were in similar lines of the popular box cricket league. A round-robin format was followed at the league stage with the 16 teams separated into two groups of 8 teams each. The top 4 teams from each group played knockout games in the quarter-finals, semi-finals, and the finals.

All games were played with 6 overs per innings with each team comprising of 6 players with atleast one woman player. This encouraged the women employees to prove their cricketing skills with many of them showcasing match-winning performances both with the ball and the bat. Some of them proved to have a natural ability with their exceptional fielding skills.

Dealer Development and Product Training Centre qualified for the Grand Finals which was held on 9th September 2019. Team PTC scored 36 runs in 6 overs. The Dealer Development team won the match by chasing down the target with 5 wickets remaining.

Mr. Ravindra Gupta, Vice President – Network Strategy & Allied Business Development and Mr. Ramgopal Panigrahi, Senior General Manager – Customer Support were the guests present at the finals and they presented the trophies to the winners and runners-up. They encouraged the Sports and Recreation Club to organize more such sporting events which would motivate employees to be active and fit.

The club has recently announced its next tournament, the TAFE badminton league which will begin this month.


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TAFE’s Distributor Participates in Harvest Money Expo in Uganda

TAFE’s Uganda distributor – Engsol, participated in the recently concluded ‘Harvest Money Expo’ in the country, where TAFE emerged as the most prominent brand. The Vice President of the Republic of Uganda, His Excellency Mr. Edward Kiwanuka Ssekandi commended Engsol for its focus on addressing the agricultural needs of Uganda and pledged government’s support in partnering with Engsol and TAFE to build a vibrant public-private community partnership in the country, while representing the Honorable President of Uganda on the closing day of the expo. The Principal Judge of the Republic of Uganda, Honorable Justice Dr. Yorokamu Bamwine also attended the expo.

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TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Patna by Bihar Agriculture Minister Dr. Prem Kumar



  • TAFE’s CSR initiative to support small and marginal farmers
  • Farmer-to-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent
  • Aids rural entrepreneurship and generates additional revenue for farmers

October 05, 2018 | Patna, Bihar: TAFE’s vision of Cultivating India Cultivating the World has paved the way for the expansion of its nationwide CSR initiative – ‘JFarm Services’ and the ‘JFarm Services App’. This unique initiative has been launched in Bihar jointly with the Department of Agriculture, Government of Bihar, under the Bihar Agriculture Growth and Reform Initiative (BAGRI), in the presence of Dr. Prem Kumar, the Honorable Minister of Agriculture, Bihar. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost.


Agriculture is the main source of livelihood in Bihar and driving growth in the agriculture sector is key to developing the state. 92% of the landholdings by area in Bihar are with small and marginal farmers who have limited or no access to agriculture mechanization. JFarm Services proposes to launch its services in 11 districts in Bihar (Begusarai, Bhojpur, Buxar, Darbhanga, Gaya, Nalanda, Patna, Rohtas, Samstipur, Muzaffarpur and Vaishali) and expand across Bihar within the next year. Farmers who own small parcels of land across Bihar can now hire state-of-the-art farm equipment to increase their productivity and income significantly.


The JFarm Services App will empower farmers with affordable farm mechanization services in a transparent manner. Farmers looking to rent their existing tractors and farm equipment of any brand are linked directly to farmers seeking to hire them through the free of cost “Farmer-to-Farmer model” (F2F) of JFarm Services app which enables them to contact farmers, negotiate rental prices and fulfill their respective requirements directly. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of the farmers.


Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country as we progress towards the Prime Minister’s vision of doubling farm income by 2022.”


Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100. The App can be used on low-cost Android phones and is designed to run on very little data. Farmers who don’t own smart or feature phones can use the toll-free helpline. The platform also provides periodic updates on local weather, market, agri-news and mandi prices without any fee.


Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE through JFarm Services has collaborated with the Government of Bihar as a part of the BAGRI initiative to support the GoB in making farm mechanization available to small and marginal farmers through the shared economy model to create sustainable agricultural productivity and growth for the state.”


JFarm Services initial pilot roll-out covered large states like Madhya Pradesh and Rajasthan. JFarm Services has directly benefitted around 60,000 users resulting in over 100,000 orders, adding up to over 250,000 hours in hired farm machinery usage.


About JFarm and JFarm Services:


TAFE established JFarm India in Chennai, Tamil Nadu in 1964 with an objective of empowering farmers with advanced farm technologies to increase farm productivity and meet India’s growing food demands. Over the years, JFarm has worked through several challenging situations from limited water availability to inputs costs to the shortage of labour and has developed a viable and sustainable model that contributes to improved farm productivity, profitability and livelihood opportunities.


JFarm Services is an initiative by TAFE to increase easy access to farm mechanization solutions through rental of tractors and farm equipment for small and large farms, localized weather forecast, latest mandi prices, agri-news alerts and advisory.

Small and marginal farmers, who hold more than 80% of the land holdings in India may not be able to afford ownership of tractors or implements.

JFarm Services bridges this gap by connecting these farmers with tractor and equipment owners through its Farmer-2-Farmer platform. Farmers can explore and book nearby equipment through:

JFarm Services Android App | Toll-free helpline: 1800-4-200-100

This free app connects tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement.
With the creation of this platform comprising farm machinery owners and users, JFarm Services has impacted the lives of over 60,000 farmers across 4 states in India since its inception in 2017.
Currently, JFarm Services (JFS) operates in Rajasthan, Gujarat, Madhya Pradesh (MP) and Uttar Pradesh (UP) – making farm mechanization viable and affordable to all. JFarm Services is further fostering digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs, significant job opportunities and employment.


About TAFE:

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of over 150,000 tractors; TAFE is one of the leading exporters of tractors from India with a turnover in excess of INR 93 billion. TAFE manufactures a range of tractors in both the air-cooled and water-cooled platforms and markets them under its four iconic brands – Massey Ferguson, TAFE, Eicher, and the recently acquired Serbian tractor and agricultural equipment brand – Industrija Mašina i Traktora (IMT). Acclaimed for its quality and dependability, TAFE’s products and services are present in over 100 countries across the world, including developed countries in Europe and the Americas.


TAFE’s adaptive agriculture research centre JFarm has developed a model of integrated farm practices suitable for small to large farms resulting in enhanced productivity. It follows a balanced approach to nutrient management with emphasis on low cost in-farm input creation, supported by mechanization, tested soil and water management practices, appropriate crop and seed selection, advanced crop production and protection technologies to make farming more sustainable and profitable.


Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, batteries, hydraulic pumps and cylinders, gears and transmission components, and has business interest in vehicle franchises and plantations. TAFE is committed to the Total Quality Movement (TQM). In the recent past various manufacturing plants of TAFE have garnered numerous ‘TPM Excellence Awards’ from the Japan Institute of Plant Maintenance (JIPM), as well as a number of other regional awards for TPM excellence. TAFE became the first Indian tractor manufacturer to win the Frost & Sullivan Global Manufacturing Leadership Award in 2018, being recognized with the ‘Enterprise Integration and Technology Leadership Award’ and two ‘Supply Chain Leadership Awards’. In recognition of its outstanding contribution to engineering exports, TAFE has been named the ‘Star Performer – Large Enterprise (Agricultural Tractors)’ at the 40th Engineering Exports Promotion Council of India – Southern Region Awards (2015-16), for the 21st time in a row. TAFE has also been conferred the ‘Regional Contributor Award’ for quality supplies from Toyota Motor Company, Japan, and the ‘Manufacturing Supply Chain Operational Excellence – Automobiles Award’ at the second Asia Manufacturing Supply Chain Summit for its supply chain transformation in 2013. TAFE’s tractor plants are certified under ISO 9001 for efficient quality management systems and under ISO 14001 for environment friendly operations.




Site – | Android App – JFarm Services | Facebook – JFarm Services

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AEA & SAE Club Inauguration at MIT

Mr S Sriraman, Senior Vice President – R&D, inaugurated Automobile Engineering Association (AEA) and SAE India (Society of Automotive Engineers India) Collegiate Club at Madras Institute of Technology (MIT), Campus for the year 2018-2019. This will enable them organise SAE affilated Knowledge Round Table (KRT) in their campus.

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TAFE TRIBE launches a new store at Sembiam!

TAFE TRIBE is the original merchandise portal of TAFE, offering a range of interesting, high quality products that embody the essence of the TAFE’s brand, its globally renowned standards of design, quality and efficiency.

Capturing the spirit of TAFE and its people, the products under TAFE TRIBE build a brand new way of life. They are like a badge of honour; a proud proclamation; a marker of identity and living the TAFE way of life.

After a successful year of operation with the lounge store at TAFE head office and the online store, TAFE TRIBE is proud to announce that its newest store at the TAFE Sembiam Plant, Chennai, was inaugurated on 28 June, 2018. The much awaited store presents an amazing range of apparel, travel gear, stationery items, collectibles, gifts and lifestyle gear, carefully curated and designed to reflect the TAFE brand.

The store was inaugurated by Mr. John Edwin (President and Chief Officer), Mr. Shaik Rahiman (Vice President Manufacturing), and Niraj Jain (Head of Materials). The drone parade carrying the TAFE TRIBE flag was a marvel for everyone, piquing their interest and drawing them to the store. Balloons, buntings, and banners in the classic TRIBE colours red and white added to the festive environment of the store launch.

The store was extremely well received and hopes to promote TAFE’s way of life to all. Do drop by at the TAFE TRIBE Store at Sembiam and shop from the exciting collection of Original TAFE Merchandise. You can also shop online at and avail free delivery pan-India on orders above Rs. 500.

Gear up with authentic TAFE Merchandise. Live the Brand. Join the TRIBE.

TAFE partners with CII as the event sponsor for CII Agri Tech South 2018 held in Telangana
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TAFE to improve farm productivity and mechanization in Telangana

TAFE – Tractors and Farm Equipment Limited, India’s second largest tractor manufacturer partnered with Confederation of Indian Industry (CII) as the event sponsor for CII Agri Tech South 2018 held at Professor Jayashankar Telangana State Agricultural University (PJTSAU) from February 9-11, 2018. TAFE, with its expertise in agriculture, aims to help farmers in Telangana increase farm productivity and farm output through farmer training, integrated farming practices, and popularizing cost effective soil and water management initiatives, and reducing cost of farm inputs through appropriate mechanization solutions.

Incorporated in 1960, TAFE has been at the forefront of agri-mechanization in India. Established with the aim to alleviate Indian farmers from subsistence to profitability, it has been TAFE’s corporate philosophy to go beyond the sale of products and add value to customers’lives by empowering them to become a vibrant, self-sustaining, and prosperous agri-community.

Mr. T. R. Kesavan, President & COO – Product Strategy & Corporate Relations, TAFE said, “TAFE’s mission is to empower farmers to build a sustainable livelihood by helping them become self-sufficient by increasing farm productivity. TAFE hopes to launch its ‘Farmer2Farmer’ initiative – a farmer community building initiative that encourages farmer-owned and operated services to promote farm mechanization among small and marginal, through a mobile app, to help farmers connect with each other, collaborate and network in improving farmer prosperity.”

He added that, “TAFE’s association with the farmers of Telangana stretches back to several decades and we strive to constantly improve their lives as they have placed their valuable trust in TAFE and its products. TAFE further hopes to strengthen its association with the Telangana government and improve agricultural productivity in the state”.

TAFE’s expertise goes beyond providing farm mechanization solutions with an established competency in providing integrated farm solutions via JFarm. JFarm was first established by TAFE in Chennai, Tamil Nadu in 1964 with an objective of improving the well-being of farmers by empowering them with advanced farm technologies to increase farm productivity and meet India’s growing food needs. TAFE’s Product Training Center trains farmers, dealer, dealer employees, mechanics and students in understanding and applying agriculture-mechanization at its best.

TAFE seeks to replicate the JFarm success story across India and is exploring opportunities of working with several states including Telengana to realize this objective.

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Taking the tractor to the masses

TAFE has always prided itself in being a learning organization. It has always been at the forefront of fostering learning; be it the ‘Product Training Centre’ – first of its kind in the tractor industry, instituted by Mr. A Sivasailam in 1963, to train all dealer and company employees who deal with TAFE customers, or the TAFE e-University that has revolutionized learning at the work place for all TAFE employees.

Apart from the learning that is imparted within the organization, TAFE regularly works with organizations like SAE India and CII reaching out to the next generation of students. Recently, in a lecture – ‘Trend of Transmission for Tractors’, conducted by SAE Southern Section – Chennai Division, Mr. T R Karthikeyan, Deputy Chief Engineer – R&D addressed a gathering of college students from engineering colleges in and around Chennai at AIEMA, Chennai.

Mr. T R Karthikeyan during his talk spoke about different transmissions like, Manual/Straight Shift, Synchronized Shift, Semi-Automatic, Continuously Variable and Hydrostatic, found in various tractor brands in India. He explained in detail how each system worked with the aid of videos. It was a deeply insightful interaction that helped the participants understand the in-depth workings of a tractor transmission.

In another SAEISS event, Mr. S Sriraman, Senior Vice President – R&D, TAFE and Chairman of SAEISS spoke to the participants of the Fifth Lecture Meeting jointly-organized by SAEISS Erode Division and Collegiate Club on ‘Tractors for Modern Farming’. Held at Vellalar College of Engineering and Technology, Erode, Mr. Sriraman enlightened the delegates with a broad outlook on the trends in the Indian agriculture sector and its various developments. He spoke of TAFE’s active role in improving farming practices.

We congratulate the R&D team and wish them the very best for their future endeavors.

TAFE at SAE's Commercial Vehicle Engineering Congress
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TAFE R&D showcases its findings at SAE COMVEC

Tractors and Farm Equipment Limited’s (TAFE) journey over five decades has been one that has always been focussed on the customer. It caters to the diverse needs of the customer from all around the world by providing relevant solutions. With a farm-to-lab approach, TAFE keeps stride with the dynamic needs of the customer with a proactive and keen interest in R&D.

This understanding was on show at SAE’s latest edition of the Commercial Vehicle Engineering Congress (COMVEC) when TAFE’s Mahendra Mohan PR – Senior Member (Transmission), R&D, presented a paper titled “Minimizing Tooth Mesh Misalignment in Heavy Duty Tractor Transmission”. With the theme of ‘connectivity’, the gathering is a global assembly of both on and off-road professionals. It’s a great platform facilitating valuable interaction amongst the community of engineers, supply managers and executives.

Tooth Mesh Misalignments originate primarily from its torque transmitting components such as spline connections, gears, shafts, bearings and housing. Mahendra Mohan’s paper is a case study of two factors influencing mesh misalignment: (1) bearing offset and (2) gear hub, as an initiative to minimize the amount of tooth mesh misalignment on gear pair. Advanced driveline analysis tools were used to analyze and calculate the amount of misalignment on the gear tooth mesh. The optimized gear pair showed more than 40% reduction in tooth mesh misalignment and more than 10% reduction in peak contact stress during initial design stage.

The paper was well received by the delegates. We wish Mahendra Mohan all the very best for all his future endeavours and congratulate TAFE R&D for consistently facilitating such papers – a sign of a learning organization!

Mr. Sriraman presents memento to SAEISS Cochin Division Secretary
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TAFE’s Sr. VP R&D, S. Sriraman inaugurates SAEISS – Cochin Division

As Society of Automotive Engineers (SAE) India’s, Southern Section Chairman, Mr. S. Sriraman, Vice President of TAFE Research and Development (R&D) leads a team consisting of automotive professionals from academia and various companies/ institutes in South India. In an event held recently, SAE India Southern Section (SAEISS) inaugurated its sixth division – the Cochin Division.

During the inauguration, Mr. Sriraman, stressed the importance of networking and collaboration amongst the automotive professionals while reinforcing SAEISS’s focus on the Mobility Industry and Institutions in the Service of Humanity. Other dignitaries who addressed the event included, Dr. E. Rajasekar – Professor at IRTT, Erode and Secretary SAEISS, who spoke on automotive sensors and their applications, and Mr. S. Krishnan – Vice President, Engine Development, Ashok Leyland, Chennai, who spoke on automotive engines ‘Modern perspectives through technology’.

Other office-bearers of SAEISS include, Mr. V. Srinivasan, Senior Associate Vice President – TAFE Madurai Operations – Chair of Madurai Division, SAEISS and Mr. A. Armstrong, Functional Head, Engine Team, TAFE R&D – part of the management committee.

TAFE wishes the team at SAEISS the very best!


TAFE showcases its prowess at Agri Intex 2016

The Coimbatore District Small Industries Association‘s (CODISSIA) Agri Intex fair for 2016 was concluded recently. In its 16th edition, the Agri Intex fair is growing in stature year on year. This exhibition is a great platform for organizations to disseminate information and effectively communicate with customers.

TAFE has been a regular participant at the fair and this year was no different. On showcase where products like the Massey Ferguson tractors and AgriStar implements giving the visitor a comprehensive idea of the product and its wide range of capabilities. The products on display also gave the visitors a glimpse into TAFE’s manufacturing prowess and deep understanding of the customer’s needs. TAFE associates were also present at hand to assist any visitor at the stall with their queries. TAFE’s products generated quite a buzz among the visitors, many of whom were converted to potential customers.

We would like to congratulate the teams and dealer responsible for putting on such a stellar exhibition.