TAFE Night Service camp in MP

TAFE organises a ‘Night Service Camp’ in Madhya Pradesh

When a customer purchases a TAFE tractor they become proud owners of some of the best technology in farm solutions, with a reliable and prompt after-sales service supporting them. This was displayed by the TAFE team in Madhya Pradesh with a unique and thoughtful initiative.

Farmers in Khargone, Madhya Pradesh were facing extreme weather conditions with summers getting worse every year, and could not bring their tractors for service during the day. The TAFE team identified the issue and to make their services convenient to the farmers, decided to start a ‘Night Service Camp’ between 8 PM to 1 AM. This made service accessible to the farmers and gave them the opportunity to get their tractors serviced. This was a huge relief to the farmers who were at a lose due to the weather conditions.

This innovative solution by the TAFE team in Madhya Pradesh ensured that our customers are satisfied and can continue ‘Cultivating the World‘.

TAFE's MF 1035 DI tractors 'cultivates' a clean Indore

TAFE delivers a ‘Swachh Bharat’

A responsible corporate citizen, TAFE has always strived to incorporate sustainability in all its processes and preserve the environment. Guided by its Core Values, TAFE established strict policies and regulations to reduce its carbon footprint and ensure a clean and green world for the future generations, much before government regulations came about. TAFE has persistently worked towards ensuring there is limited consumption of non-renewable energy and strives to minimize its effect on the environment.

Recently, TAFE delivered 25 of its Massey Ferguson 1035 DI tractors to the Indore Municipal Corporation (IMC). Indore, Madhya Pradesh has also shown remarkable transformation in its journey as an environmentally conscious city and was named the cleanest city award under the Swachh Bharat Mission in 2017. The Indore Municipal Corporation (IMC) played a pivotal role in keeping the city clean and TAFE is proud to be partners with them in their journey of ‘Cultivating Cleanliness’.

TAFE hopes that with these MF tractors, IMC will continue to contribute towards the Swachh Bharat movement and ‘cultivate’ a cleaner India.

TAFE Madurai encourages a learning culture among rural students
Read | Initiative

TAFE Madurai to impart skill development training for students

Cultivating the world has always been TAFE’s philosophy and every step the company takes is to achieve this goal. Learning has always been a part of TAFE’s DNA and it encourages knowledge seekers to enrich themselves in areas of their interest. TAFE believes in sharing its knowledge and has collaborated with several educational institutions to create customised syllabus and courseware in agriculture and manufacturing. Ànd now, TAFE’s Madurai operation has entered into an agreement with the Gandhigram Rural Institute (GRI) wherein the final year students of Bachelor of Vocation (B. Voc.) – Farm Equipment Operation and Maintenance will be trained in tractor assembly, quality inspection and materials inward. A step towards sharing with the society it is entrenched in; TAFE Madurai’s collaboration with GRI will expose students to the functioning of a world-class facility with a flexi-line that produces hundreds of Massey Ferguson and TAFE tractor models that cater to customers worldwide.

The three-month training program will commence for the academic year 2017-2018, with four batches every year. This initiative will benefit 50 students and hopes to attract more rural students to the course. This training program will give students the unique experience of witnessing the manufacturing of a tractor and also learning from the experienced personnel at TAFE Madurai. Unlike other programs, this training program will also provide an excellent opportunity for girls to work in core departments like Quality and Materials, giving them the necessary exposure and making them industry-ready.

TAFE has been at the forefront of farm mechanization, helping farmers achieve higher farm productivity and yields to meet the increasing food demands. It continuously strives to bring agriculture to the forefront and is engaged in making information and facilities more accessible to stakeholders.

With this collaboration, TAFE has now opened the doors of knowledge to students and strengthening the cause of farming. We wish the TAFE Madurai team the very best in this thoughtful endeavour!

TAFE's JFarm Services App
Read | Spotlight

TAFE launches ‘JFarm Services App’ – a digital boost for the Indian farmer

TAFETractors and Farm Equipment Limited, India’s second largest tractor manufacturer, has announced the launch of ‘JFarm Services App’ – a mobile app-based aggregator platform which facilitates hiring of tractors and modern farm machinery for farmers in Rajasthan, at the Global Rajasthan Agritech Meet (GRAM), Kota. Available on Google Play Store, the JFarm Services App is free and will connect Custom Hiring Centres (CHC) operated by tractors and equipment owners directly to farmers who need farm mechanization services and solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities. JFarm Services will also be available to farmers on call through a dedicated toll-free number 1800-4-200-100.

Out of the 95 CHCs allotted through subsidy to TAFE, 38 have been identified across six zones in the State – Bharatpur, Jodhpur, Jaipur, Jalore, Kota and Sikar.

In November 2016, TAFE inaugurated ‘JFarm Rajasthan’, an advanced agri-research centre in Bhawanimandi in the Jhalawar district. As a next step, the launch of the JFarm Services App along with the identification of these physical CHC franchisees creates a hub where farmers gain access to specialized equipment and JFarm Rajasthan’s agri-extension services including modern farm practices, technical know-how, high-yielding crop varieties, crop protection, organic and sustainable farming, besides customized and specially designed training programmes by leading agri-scientists.

JFarm Services – the aggregator platform in its pilot phase has enrolled over 450 Custom Hiring Centres and suppliers and has connected them to over 25,000 farmers.

Speaking on the app launch, Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said, “The JFarm Services App is a milestone in TAFE’s journey of Cultivating the World. With the JFarm Services mobile app, TAFE aims to empower the farming community by creating a viable model for the farmers and the Custom Hirers to conduct transactions in a fair and transparent manner. These initiatives are directed towards building a sustainable livelihood for farmers, while preparing them to remain self-sufficient by increasing farm productivity.”

Mr. T R Kesavan, President & COO – TAFE, said, “As a trusted brand among the farming community in Rajasthan, TAFE through its JFarm Services aggregator model, plans to enrol 10,000-15,000 Custom Hiring Centers in the first two years of operation and positively impact the farming community by reaching out to 500,000 farmers.”

TAFE is proud to partner with #GRAMKota, Rajasthan, 2017, and continues its association as the Platinum Sponsor of this prestigious exposition.

Rajasthan holds a special place in TAFE’s journey as an organization and participated in GRAM 2017 with an impressive range of products from Massey Ferguson, Eicher tractors and AgriStar implements from TAFE.

The men and women of the land welcomed #TAFE and its products as always. The expo is on till Friday, May 26, 2017. Do drop by at the TAFE Pavilion and join us in our journey of Cultivating the World

Indian Minister Nitin Gadkari visits TAFE dealership
News | Spotlight

Indian Minister Nitin Gadkari visits TAFE dealership

The Indian Minister of Road Transport & Highways and the Minister of Shipping, Mr. Nitin Gadkari recently visited TAFE’s tractor dealership in Latur, Maharashtra, India.

An agriculturist with interests in fruit exports, he is a firm believer in the power of farm mechanization. On his visit, he sought to understand the features and capabilities of the globally acknowledged Massey Ferguson tractors by TAFE.

TAFE at SAE's Commercial Vehicle Engineering Congress
News | Events

TAFE R&D showcases its findings at SAE COMVEC

Tractors and Farm Equipment Limited’s (TAFE) journey over five decades has been one that has always been focussed on the customer. It caters to the diverse needs of the customer from all around the world by providing relevant solutions. With a farm-to-lab approach, TAFE keeps stride with the dynamic needs of the customer with a proactive and keen interest in R&D.

This understanding was on show at SAE’s latest edition of the Commercial Vehicle Engineering Congress (COMVEC) when TAFE’s Mahendra Mohan PR – Senior Member (Transmission), R&D, presented a paper titled “Minimizing Tooth Mesh Misalignment in Heavy Duty Tractor Transmission”. With the theme of ‘connectivity’, the gathering is a global assembly of both on and off-road professionals. It’s a great platform facilitating valuable interaction amongst the community of engineers, supply managers and executives.

Tooth Mesh Misalignments originate primarily from its torque transmitting components such as spline connections, gears, shafts, bearings and housing. Mahendra Mohan’s paper is a case study of two factors influencing mesh misalignment: (1) bearing offset and (2) gear hub, as an initiative to minimize the amount of tooth mesh misalignment on gear pair. Advanced driveline analysis tools were used to analyze and calculate the amount of misalignment on the gear tooth mesh. The optimized gear pair showed more than 40% reduction in tooth mesh misalignment and more than 10% reduction in peak contact stress during initial design stage.

The paper was well received by the delegates. We wish Mahendra Mohan all the very best for all his future endeavours and congratulate TAFE R&D for consistently facilitating such papers – a sign of a learning organization!

TAFE tractors distributed to Ugandan farmers
News | Spotlight

TAFE tractors bring prosperity to Uganda

The world’s third largest tractor manufacturer – TAFE, has been a friend to farmers for over five decades. Pioneering farm mechanization and bringing relevant farm solutions to the farmers of the world, TAFE is powering farms in 100 countries. In Africa, TAFE tractors are known for being tough, durable and efficient. Given the soil conditions in Africa, the robust utility tractors from TAFE with optimized relevant technology have proven for their dependability and calibre.

This trust was on display in Uganda, when Ugandan President Yoweri Museveni handed over 40 TAFE tractors to support 600 farmers in the Ankole Region. TAFE tractors have proven their mettle in working with vivid soil conditions and for a wide range of applications to cultivate various geographies around the world. In addition to the 40 tractors, 40 disc ploughs, 9 disc harrows and 9 tipping trailers were also handed out to 40 clusters of farmers to increase production of milk in the cattle corridor districts of Lyantonde, Mitooma, Sheema, Ibanda, Isingiro, Mbarara, Ntungamo, Kiruhuura and Sembabule at the Mbarara Zonal Agricultural Research and Development Institute.

Hailing the farmers’ commitment to mechanization of agriculture, President Museveni said the farmers contributed 20 percent of the expense towards the procurement of the tractors and implements. Most of the farmers intend to utilize the TAFE tractors to plant pasture for cattle among other utility.

Built to the taste of the land, a TAFE tractor is synonymous with being tough and high standards of precision build quality; housing the expertise of TAFE acquired over decades of its being.

Source courtesy:

Read | CSR

TAFE’s Farmers’ Day in Gujarat brings the farmers and agricultural experts together

Tractors and Farm Equipment Limited (TAFE) continuing its ceaseless efforts to engage and empower farmers, successfully celebrated its 12th successive ‘Farmers’ Day’. An annual event of India’s second largest tractor manufacturer, the Farmer’s Day was held in Ankleshwar, Gujarat and saw enthusiastic participation from 350 farmers across the state.

TAFE’s ‘Farmers’ Day’ is a platform for farmers to interact with renowned agricultural scientists from leading universities and agri-research institutes. Dr. K Srinivasan – Chief Scientist, Agricultural Research (JFarm – Chennai), welcomed the esteemed gathering and Mr. S Ramakrishnan – TAFE CITO (Chief Information & Technology Officer) and Corporate Social Responsibility (CSR) Champion delved into the history and intent behind TAFE Farmers’ Day while also talking about the various CSR initiatives of TAFE. The chief guest Dr. Kantilal Giridharbhai Patel – Principal, College of Agriculture in Bharuch spoke about the significance of such events by discerning corporates and also the need to adopt new techniques and technologies in agriculture.

The speakers at the event also included Dr. Anil Chinchmalatpure – Head, Regional Station, CSSRI, Bharuch; Dr. S R Patel and Dr. J G Patel – College of Agriculture, Bharuch; Dr. P K Gupta – JFarm, Rajasthan and Dr. B G Solanki – Main Cotton Research, Surat. They shared best practices in methods of improvement of salinity problems in black soil, advances in the crop production technology of banana and cotton and production technologies to increase yield of pulses, while also discussing the way forward for agriculture.

At the event, TAFE also distributed free Mango saplings to all the farmers attending the ‘Farmers’ Day’ for planting in their fields and residences. These much sought after saplings are suited for the weather and soil conditions of the region. The event also witnessed field activities organized for the farmers such as hitching and unhitching, trailer reversing, finding the missing components and quizzes that focused on seeking active participation from farmers. A special ceremony was organized where progressive farmers were honoured for their contribution and excellence in agriculture.

TAFE has been consistently organizing Farmers’ day every year since 2005 in different states such as Madurai, Tanjore, Alwarkuruchi, Hosur and Kovilpatti in Tamil Nadu, Doddaballapur in Karnataka, Rudrapur in Uttarakhand, Ongole in Andhra Pradhesh, Jodhpur in Rajasthan and Patna in Bihar. The heartfelt appreciation from the farmers year after year has been the inspiration that has powered TAFE Farmers’ Day consecutively for 12 years.

The people involved in organizing the Farmers’ Day event included people from across TAFE, led by the CSR team. Scientists from TAFE’s JFarm – an adaptive agriculture research centre, also play a significant role in organizing and conducting the Farmer’s Day event.

We congratulate all the organizers for having conducted yet another successful Farmers’ Day!

Click the images below to get a glimpse of the 12th Farmers’ Day in Ankleshwar.

Read | Milestones

The Sunday Standard honors Ms. Mallika Srinivasan at Devi Awards

The third edition of The Sunday Standard Devi Awards was recently held in New Delhi. 12 women achievers from India were felicitated for displaying dynamism and innovation in their line of work. TAFE Chairman & CEO, Ms. Mallika Srinivasan, crowned by many as the ‘Tractor Queen’ was one among the 12 women who was recognized. She received the award from Smt. Smriti Z Irani – Union Textile Minister of India.

The ‘Devis’ are selected by a jury on the basis of their contribution to their chosen line of work, as well as society in general. They aren’t your usual suspects. They are the unsung heroes who silently and relentlessly work towards making our world a better place.

The Sunday Standard in a write-up titled “For putting farmers first” pays tribute to Ms. Mallika Srinivasan, her work at TAFE and beyond:

Attired in her trademark salwar-kameez-dupatta and a string of pearls, Mallika Srinivasan sits with ease behind the wheel of a giant tractor, justifying the epithet ‘Tractor Queen of India’.

And why not? Farming in India has long been a male dominated activity. But Srinivasan—a Wharton graduate—has defied all odds to make her company the world’s third-largest tractor manufacturer.

As Chairman and CEO of the Chennai-based tractor major, she has developed relevant technology to suit evolving needs of the farmers, optimised costs, and tapped global markets to establish TAFE as a quality mass manufacturer of tractors and a lean, resilient organisation that can weather the cyclicality of the business.

Under her aegis, the company has become a INR 93 billion company that sees annual sales of over 150,000 tractors and has a presence in over 100 countries. Srinivasan is also a well-known philanthropist with an abiding interest in education and healthcare.

She supports Sankara Nethralaya and the Cancer Hospital in Chennai, as well as a number of educational and healthcare facilities in the Tirunelveli district of Tamil Nadu. She is also involved in the promotion of of Indian culture, classical music and traditional art forms through the Indira Sivasailam Foundation. She is the recipient of multiple awards, including the Padma Shri for her contribution to trade and industry in 2014.

Mr. Sriraman presents memento to SAEISS Cochin Division Secretary
Read | Events

TAFE’s Sr. VP R&D, S. Sriraman inaugurates SAEISS – Cochin Division

As Society of Automotive Engineers (SAE) India’s, Southern Section Chairman, Mr. S. Sriraman, Vice President of TAFE Research and Development (R&D) leads a team consisting of automotive professionals from academia and various companies/ institutes in South India. In an event held recently, SAE India Southern Section (SAEISS) inaugurated its sixth division – the Cochin Division.

During the inauguration, Mr. Sriraman, stressed the importance of networking and collaboration amongst the automotive professionals while reinforcing SAEISS’s focus on the Mobility Industry and Institutions in the Service of Humanity. Other dignitaries who addressed the event included, Dr. E. Rajasekar – Professor at IRTT, Erode and Secretary SAEISS, who spoke on automotive sensors and their applications, and Mr. S. Krishnan – Vice President, Engine Development, Ashok Leyland, Chennai, who spoke on automotive engines ‘Modern perspectives through technology’.

Other office-bearers of SAEISS include, Mr. V. Srinivasan, Senior Associate Vice President – TAFE Madurai Operations – Chair of Madurai Division, SAEISS and Mr. A. Armstrong, Functional Head, Engine Team, TAFE R&D – part of the management committee.

TAFE wishes the team at SAEISS the very best!