TAFE employees on a journey of constant learning
News | Initiative

TAFE helps employees speak Hindi, promoting constant learning

Tractors and Farm Equipment Limited (TAFE) as an organization has learning imbibed in its DNA, supporting and encouraging its employees to constantly develop and upgrade themselves. With a strong commitment to nurture the lives of its people, TAFE has several initiatives that are a catalyst to its peoples growth.

TAFE regularly engages with its employees through workshops and discussions to understand their needs and requirements. Through L3 workshops and employee engagement sessions conducted across the organization with respective functional heads; requests for Hindi spoken classes emerged, as employees wanted to be able to fluently converse with teams all over India.

The HR team based on this request, partnered with Mrs. Vimala Radhakrishnan to design the language course curriculum. Mrs. Radhakrishnan was also the facilitator for these Hindi classes, which were scheduled over two months, comprising 40 hours of learning and spread across three days a week post office hours from 6 pm to 7 pm.

Mrs. Radhakrishnan is known for her unique approach to teaching Hindi, as she teaches the language using English and the native language – Tamil in this case. Her approach was to focus on pronunciation through sounds – Phonetics (Tamil and English), and consciously avoid grammar first, as it would not be applicable to learning spoken Hindi.

TAFE teams that have already been through the classes include, the IT and Finance teams based out of TAFE Head Office, and a few R&D teams from TAFE Sembiam.

TAFE wins EEPC India - Southern Region Awards for the 21st consecutive year
News | Spotlight

TAFE wins EEPC award for the 21st consecutive year

Tractors and Farm Equipment LimitedTAFE, is the third largest tractor manufacturer in the world and the second largest in India (by volumes), and has been powering farms in over 100 countries. In recognition of its outstanding contribution to engineering exports, TAFE has been awarded the ‘Star Performer – Large Enterprise (Agricultural Tractors)’ at the 40th Engineering Exports Promotion Council of India – Southern Region Awards – 2015-16. The award was presented by the Honorable Minister for Minister for Industries, Sports and Youth Affairs, Sri. A C Moideen, Government of Kerala on October 25, 2017 and received by Mr. N Sriram – Divisional Manager, Exports and Mr. N Anantharamakrishnan – Deputy Manager, Exports on behalf of TAFE.

TAFE is one of India’s leading tractor exporters. The awards were decided on the basis of FOB value of export of engineering goods in agricultural tractors. The award is a remarkable achievement for TAFE as it has won this prestigious award 21 years in a row. TAFE’s success can be attributed to many factors like the extensive range of products and features it offers to its customers and the synergy between TAFE & AGCO teams to take the brand forward. TAFE will continue to strive in its endeavor to provide the best farm mechanization equipment to farmers world over in its journey of #CultivatingTheWorld.

The EEPC India is a premier trade and investment promotion organization in India, sponsored by the Ministry of Commerce & Industry, Government of India. It caters to the Indian engineering goods sector that also acts as an advisory body that actively contributes to the policies of the Indian government and works to provide liaison between the engineering industry and the Government. The institution serves over 12,000 members ranging from large corporate, trading houses, small and medium scale units and more.

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Taking the tractor to the masses

TAFE has always prided itself in being a learning organization. It has always been at the forefront of fostering learning; be it the ‘Product Training Centre’ – first of its kind in the tractor industry, instituted by Mr. A Sivasailam in 1963, to train all dealer and company employees who deal with TAFE customers, or the TAFE e-University that has revolutionized learning at the work place for all TAFE employees.

Apart from the learning that is imparted within the organization, TAFE regularly works with organizations like SAE India and CII reaching out to the next generation of students. Recently, in a lecture – ‘Trend of Transmission for Tractors’, conducted by SAE Southern Section – Chennai Division, Mr. T R Karthikeyan, Deputy Chief Engineer – R&D addressed a gathering of college students from engineering colleges in and around Chennai at AIEMA, Chennai.

Mr. T R Karthikeyan during his talk spoke about different transmissions like, Manual/Straight Shift, Synchronized Shift, Semi-Automatic, Continuously Variable and Hydrostatic, found in various tractor brands in India. He explained in detail how each system worked with the aid of videos. It was a deeply insightful interaction that helped the participants understand the in-depth workings of a tractor transmission.

In another SAEISS event, Mr. S Sriraman, Senior Vice President – R&D, TAFE and Chairman of SAEISS spoke to the participants of the Fifth Lecture Meeting jointly-organized by SAEISS Erode Division and Collegiate Club on ‘Tractors for Modern Farming’. Held at Vellalar College of Engineering and Technology, Erode, Mr. Sriraman enlightened the delegates with a broad outlook on the trends in the Indian agriculture sector and its various developments. He spoke of TAFE’s active role in improving farming practices.

We congratulate the R&D team and wish them the very best for their future endeavors.

Read | CSR

TAFE Doddaballapur Plant Hosts Free Eye Care Camp

TAFE – Tractors and Farm Equipment Limited has been committed to making meaningful contributions and accelerating the growth of the community it operates in. TAFE’s CSR activities stretch across domains like agriculture, education, healthcare, community development, conservation and tribal welfare, disaster relief, and preservation and propagation of traditional art forms.

Contributing towards the well-being of the community and in an effort to provide its employees and the general public access to quality eye care without any cost, TAFE’s Doddaballapur plant organized a free eye care camp in association with Narayana Netralaya, Bengaluru, on October 11 and 12, 2017. The camp was organized in TAFE’s Doddaballapur facility for its employees and in the Bashettihalli Government School for the general public.

The camp was inaugurated by Mr. Krishnappa, Ex-President Bashettihalli Gram Panchayat and was well appreciated and received by the people. The camp saw participation from 368 people, of whom 180 were recommended to wear spectacles while 12 were referred for cataract surgery and successfully operated at Narayana Netralaya without any fee.

TAFE reaches out to the society in three different ways:

  • Through philanthropic acts
  • By working with local communities through direct intervention and dedicated resources, both in terms of manpower and financial support, or through strategic partnerships with government and non-governmental and professional networks to develop a sustainable model for inclusive growth
  • Through initiatives that are closely aligned to the broader vision of the company which is about being an active partner and enabler of the agricultural development of the country

As a responsible corporate citizen, TAFE is committed to:

  • Enable the farming community to achieve higher productivity and prosperity
  • Contribute to the health and welfare of employees and the community it operates in
  • Conserve the environment through the propagation of sustainable practices
  • Empower the differently-abled by creating meaningful opportunities
  • Preserve and perpetuate the rich Indian heritage of art and culture

As with all TAFE’s CSR initiatives, the TAFE Doddaballapur Plant, like its other facilities, aims to make a consistent and lasting contribution towards the well-being of the community and its people. It has been actively engaged in improving their lives and making meaningful contributions towards their development by cultivating joy and #CultivatingTheWorld.

News | Initiative

i3 – TAFE’s unified internal idea management platform

On Tuesday, October 3rd 2017, all desks at the TAFE offices had an interesting object on their desks… a crumpled sheet of bright yellow paper! Most employees wore a puzzled look on their faces and were scratching their heads wondering whether to keep it or trash it. And, of course, almost by default each one of them opened it to find a very interesting message –

“Don’t trash your ideas – Let them land in the right place.”

Excellent organisations recognize that innovation can apply to products, processes, marketing, organizational structures and business models. Over the years, TAFE has strived towards achieving organizational excellence by establishing a culture of continuous improvement and learning. In the last few years, we have been focusing on harnessing creativity and inculcating a culture of innovation across the organisation through a systematic approach to manage innovation driving:

  • Product innovation through Small Innovation Group
  • Cost saving initiatives through Prospero and Vridhi
  • Process excellence through e-CIMP and DiscoverI

Furthering our efforts to harness creativity and innovation, TAFE’s unified platform for idea management – i3 – was launched on September 30, 2017, on the auspicious occasion of Vijaya Dasami, in the presence of TAFE’s Chairman & CEO, Ms. Mallika Srinivasan. The event was attended by several senior management executives and project team members. The event was broadcast through a webinar for outstation participants to attend.

The launch event started with traditional lighting of the lamp followed by a prayer song and the TAFE Anthem. Ms. Shobhana Ravi, Chief Information Technology, Innovation and Learning Officer (CITILO), gave a brief overview of the new platform and its features. Mr. S Jaishankar, Sr. GM (Cost Control) posted the first challenge in the new platform and Mr. Jones Sunder Singh, Sr. AVP (Treasury) posted the first idea in response to the challenge. The launch event was successful and closed with a special keynote by TAFE Chairman & CEO, Ms. Mallika Srinivasan, who addressed the gathering on the importance of innovation, cost saving and how this platform can be leveraged.

i3 – An overview
TAFE’s unified idea management platform will provide an opportunity to get inspired, ideate and implement your ideas and get rewarded through a gamified experience. Key highlights of the unified platform are:

  • Ideas and challenges can be posted under the broad categories – Cost Saving, Technology Leadership, Customer Solutions and Process Excellence, each of which will further have sub-categories
  • Idea evaluation is done by a 3 member workflow team
  • Every idea is evaluated based on a set of defined parameters on impact, uniqueness and feasibility
  • Based on evaluation scores, ideas will be classified as Just Do It / Kaizen / Innovative Idea / Breakthrough Idea

The team invites all TAFE employees to login and contribute their ideas, as it could be the next big idea! The real gamechanger.

Eicher Engines announces scratch card scheme
News | Initiative

Eicher Engines from TMTL announces scratch card scheme

The TMTL Engines division – a unit of TMTL (TAFE Motors and Tractors Limited – a wholly owned subsidiary of TAFE), is known for its diverse range of both air and water cooled engines. It has a varied portfolio in agro engines and genset engines, apart from being one of the fastest growing brands in energy solutions with two brands of silent gensets marketed under Eicher Engines (5 – 45 kVA) and TMTL Engines (62.5 kVA – 125 kVA) and a recently launched Solar business.

The agro engines marketed under Eicher Engines is a trusted brand, committed to encouraging agricultural entrepreneurship and customer satisfaction. Eicher Engines’ agro engines are known for their outstanding return on investment and are available in the 12 hp to 46 hp range. A favorite among farmers, the engines are, air-cooled thereby reducing maintenance, robust, and are economical due to their low fuel consumption. Eicher Engines from TMTL has undertaken initiatives to inform and educate farmers on the various applications of its agro engines, such as, mobile huller, oil expellers, brick kilns, stone crusher, etc. as an alternative means of income.

Recently, a scratch card scheme was announced by Eicher Engines for customers with a guaranteed prize of INR 1,000/- and possibly a maximum of INR 51,000/- on the purchase of every engine*. The scheme has attracted several customers who have been a part of this initiative. The scheme is valid till October 31, 2017 or till stocks last (whichever comes first). The first three winners who have won scratch card vouchers worth INR 5,000/- are, Mr. Raja Kumar Singh from Gopalganj, Bihar; Mr. Shatrudhan Kumar from Muzaffarpur, Bihar and Mr. Yadunandan Yadav from Hazaribagh, Jharkhand.

The TMTL Engines Division has gone great lengths to ensure their customers get the best possible service and are completely satisfied with their engines.

*Terms and conditions apply. All rights reserved with TAFE Motors and Tractors Limited.

Eicher Engines from TMTL at Amarnath
News | Spotlight

TMTL Engines aids pilgrims reach Amarnath Temple

TMTL Engines Division, part of TAFE Motors and Tractors Limited (TMTL) the wholly owned subsidiary of Tractors and Farm Equipment Limited (TAFE) has installed its Eicher gensets for the comfort of pilgrims visiting the Amarnath temple located in Jammu and Kashmir at an altitude of 3,888 m above mean sea level.

Visited by over 600,000 pilgrims every year from across the world, TMTL Engines – Eicher Engines has proven that they always go the distance to meet the seamless power requirements of customers irrespective of the conditions, difficulty and challenging terrain.

Fully committed to ensuring customer satisfaction, TMTL Engine’s network is 68 service dealers and 621 technicians strong, strategically placed in various cities across India who ensure a 99.9% uptime for the gensets. Going a step further to fulfil their promise, the company has a dedicated 24×7 customer support number and also collects post service feedback.

With a strong customer base of over 1000,000 spread across various segments, TMTL has proven its reliability and lives up to their promise of “You can rely on us…”.

TMTL Engines launch its Solar business
Read | Spotlight

TMTL Engines adds Solar energy to its portfolio

The TAFE Motors and Tractors Limited (TMTL) Engines Division is an established brand with decades of expertise, resulting from years of hard work and perseverance. As the fastest growing brand in the segment, TMTL Engines has entered the Solar Energy market adding a brand new business line to its portfolio. Equipped with an elite team and the latest technology and designs, TMTL Engines is ready to make its mark in the solar power category and become a complete power solutions brand.

TAFE has always believed in encouraging and using sustainable resources, and considering solar power is the future for developing countries like India, this new business line of TMTL Engines is a step in the right direction. Recently, TMTL Engines held a solar conference giving its long standing partners a unique opportunity to gain insights into its journey towards a more sustainable world. Some of the projects already executed are, a 60 kWp grid connected system at Modern Institute of Technology & Research Centre – Alwar, 10 kWp for JFarm – Chennai and a 60 kWp grid connected system at Varanasi.

Some of the projects undertaken include:
– 500 kWp grid connected system at TMTL’s Alwar operation
– 400 kWp grid connected system at Cochin, Kerala
– 200 kWp for JFarm, Rajasthan
– 60 kWp for Pinnacle Generators, Hyderabad
– 50 kWp at Jaycee Punching Solutions, Faridabad

The government of India has set a target of achieving 175 GW by 2022, and with a rich experience in successful delivery of power projects in the genset category, TMTL Engines will surely leave its mark in the solar power category as well.

Read | Spotlight

Mallika Srinivasan awarded Honorary Doctorate by TNAU

TAFE Chairman & CEO, Ms. Mallika Srinivasan was awarded the Doctor of Science (Honoris Causa) by the Tamil Nadu Agricultural University (TNAU) today at Coimbatore. This was conferred in recognition of her contribution to global agriculture, machinery business and academia. She is the first lady from the Indian Tractor Industry to be conferred this honour at the 38th convocation ceremony of TNAU.

Ms. Mallika Srinivasan was awarded the Honoris Causa by the Chancellor of TNAU and Hon. Governor of Tamil Nadu, Mr. Vidyasagar Rao. The ceremony was graced by the presence of Mr. K. Ramasamy – Vice Chancellor of the University, Mr. R. Doraikkannu – Pro Chancellor of TNAU and the Agriculture Minister of Tamil Nadu, and the chief guest of the ceremony, Dr. C. D. Mayee – President, South Asia Biotechnology Centre along with the Professors and the new graduates of TNAU.

In her acceptance speech, Ms. Mallika Srinivasan, said, “I am immensely privileged to have been chosen to receive the degree of Doctor of Science (Honoris Causa) from this prestigious world renowned institute that has been serving the farming community for over a century. I extend my gratitude and thanks to the Tamil Nadu Agricultural University (TNAU) for bestowing this unique honour on me. This honour will, no doubt, be a great inspiration to me and my team at TAFE, as we continue to serve the farming community both in India and in other developing markets of the world.”

Personifying TAFE’s philosophy of ‘Cultivating the World’, Ms. Mallika Srinivasan has played a key role in the development of agriculture across the nation through initiatives that positively impact the lives of farmers. Taking forward the founder’s vision of empowering the Indian farmer, she has led the development of JFarm, TAFE’s adaptive agricultural research and training centre, in Chennai, Tamil Nadu, established in 1964 by her father and TAFE’s first Chairman, Mr. A. Sivasailam. Under her leadership, JFarm has focused on developing an integrated farming model for small and marginal farmers, farm initiatives for soil, water and nutrient management to increase productivity through mechanisation. JFarm also advocates organic farming and its activities in developing a low cost modified hydroponics system have been widely appreciated.

Reacting to the news of her doctorate, Mr. Ravichandran a progressive farmer said, “I’m very pleased with this news. From the farmers point of view we don’t merely consider TAFE as yet another agricultural company. We consider it as the true friend of farmers. TAFE’s JFarm, has motivated many people to take up farming as their career including me. I’m sure under the able stewardship of Ms. Mallika Srinivasan and the dynamic management team and dedicated staff, we the farmers would continue to benefit from the century old group and farming gets transformed to an enviable profession. I truly believe ”TAFE is the pride of Indian Farmers” My very best wishes to the TAFE – CEO. She richly deserves such honor.”

Ms. Mallika Srinivasan has transformed agriculture in the Northern parts of India through the setting up of JFarm Rajasthan at Bhawanimandi, Dt. Jhalawer, which replicates the pioneering efforts of JFarm, TamilNadu, helping farmers of Rajasthan and subsequently those from nearby states.

Leading the way in global agriculture Mallika Srinivasan has also encouraged the extension of JFarm’s activities to other developing economies and TAFE is in the process of setting up such facilities aimed at improving farm productivity and sustainable farming, leveraging relevant mechanisation in association with several countries in Africa. It has established partnerships for skill training and development and piloting small farm sustainability programs in Malawi, Tanzania and Rwanda, Burkina Faso and the Ivory Coast and is involved in developing multipurpose farmer centers across the African continent.

Ms. Mallika Srinivasan, justifies the epithet ‘Tractor Queen of India’ transforming TAFE to become the world’s third largest tractor manufacturer and India’s largest exporter of farm equipment. A thought leader and a strategist, widely recognised for her business acumen, she has developed relevant technology to suit evolving needs of the farmers, optimised costs, and tapped global markets to establish TAFE as a quality mass manufacturer of tractors and a lean, resilient organisation that can weather the cyclicality of the business.

An excerpt from the citation read, “TAFE’s JFarm, located at Chennai and Rajasthan, established as a CSR initiative, engages in adaptive research and provides farm extension services, covering a variety of crops, as an advisory service to farmers to enhance yields and promotes among farmers, knowledge of cultivation practices and the latest technological advancements. It is this effort of many decades that has won her acclaim.

The Tamil Nadu Agricultural University takes great pride in placing on record the exceptional achievements of Padma Shri Mallika Srinivasan and takes privilege in honouring her, in recognition of her contribution to global agriculture, machinery business and academia.”

She is one among the Board of Directors of AGCO Corporation, a global farm equipment major in the United States of America, Tata Steel Limited and Tata Global Beverages Limited. She is the first lady to have assumed the role of President of the Madras Chamber of Commerce and Industry. A member of the Executive Board of the Indian School of Business, Hyderabad, Ms. Srinivasan has held prestigious board positions at IIT Madras and the Bharathidasan Institute of Management, Trichy.

News | Spotlight

TMTL Engines crowned ‘India’s most promising brand in manufacturing engines’

TMTL Engines – Eicher Engines was awarded the prestigious “India’s most promising brand in manufacturing engines” by World Consulting and Research Corporation (WCRC). The award function was held recently in Bangkok, and is another milestone for the brand – one of the fastest growing in the country. A result of the relentless dedication and passion of the Engines team, it is a testament to their drive for excellence and ensuring customer delight.

Mr. Vikas Gupta, Senior General Manager – Sales and Marketing, TMTL Engines Division, received this award from Mr. Satish Sehgal – President, Indo-Thai Business Association, along with Ms. Shivalee Kaushik – Director, Business & Strategy, WCRC, Ms. Surbhi Pandit – Head International Relations, WCRC and Mr. Harsh Vardhan Sethi – Hon. Secretary Indian-Thai Chamber of Commerce.

TAFE congratulates the entire Engines team for this award and their continued commitment to ensure perfection in all their endeavors.