News

TAFE Appoints Sandeep Sinha as CEO

August 26, 2019 | Chennai: TAFE today announced the appointment of Sandeep Sinha as CEO. Sandeep Sinha joins TAFE with a successful track record spanning over two decades of global and domestic industry experience.

In his previous role as Managing Director, Cummins India, he successfully led all the businesses and operation functions in the Asia region, and has been instrumental in increasing customer engagement and leading transformational quality initiatives across the organization. He has held several roles in supply chain as well as corporate strategy functions including a tenure with Cummins Inc. in the USA.

Mallika Srinivasan, Chairman, TAFE, said: “I am confident that as we pursue our vision of “Cultivating the World” and transforming the lives of farmers globally, Sandeep Sinha’s rich and relevant experience, in addition to the alignment of values, will bring strong and insightful leadership to our team’s journey. I welcome Sandeep to our team.”

Sandeep Sinha will report to Mallika Srinivasan, Chairman, TAFE.

In a parallel move, S. Chandramohan has been elevated as Group President (Finance & Investment Strategy) and T.R. Kesavan has been elevated as Group President (Corporate Relations & Alliances). S. Chandramohan and T.R. Kesavan will report to Mallika Srinivasan, Chairman, TAFE.

News

TAFE’s Amirthavalavan receives the prestigious IDG Security & CSO100 Award 2019

Amirthavalavan A, Senior Program Architect at Tractors and Farm Equipment Limited, has won the prestigious IDG Security & CSO100 Award for the year 2019 at a ceremony held in Pune, Maharashtra.

He joined the company in the year 2000 as an IT Manager and has been with TAFE for close to two decades now. He was responsible for the deployment of deep security for virtualization landscape, Data Loss Prevention with IRM (Information Rights Management). Through this deployment, the organization has a control over confidential data with its suppliers, bankers and dealers. The solution is deployed in a distributed architecture across the company.

This recognition showcases TAFE’s commitment in adhering to Info Security standards to ensure all security initiatives are functionally governed, efficiently managed for risk and complied with standards, data protection, policies and procedures for sustained security of information assets

The 2019 Winners of IDG Security Day and CSO100 Awards were felicitated by the Elite of India’s Cyber security space who use latest technologies to secure digital assets in their enterprises. TAFE stood out amongst hundreds of applications that they received from across India this year.

International Data Group (IDG) is the world’s leading technology media, data and marketing services company. The group which has a global presence, functions as a global platform to acknowledge leading information security experts in the enterprise arena through its flagship events and awards like CIO100 and CSO100. Notably, IDG has instituted 21st June as the ‘IDG Security Day’ to bring in the deserved focus on IT Security.

TAFE takes immense pleasure in congratulating Amirthavalavan and the IT Team on this achievement. This award reflects their hard work and commitment towards setting high standards in Info Security. Best wishes to him and the team!

News

TAFE ropes in Akshay Kumar as Brand Ambassador for Massey Ferguson India

TAFE – Tractors and Farm Equipment Limited has announced a brand association with actor Akshay Kumar for Massey Ferguson tractors. Over the past 60 years, TAFE has been reshaping the agricultural landscape of India and the world with a global footprint across 100 countries and a cumulative sale of about 2.5 million tractors to date.

The globally renowned Massey Ferguson brand is one of the most iconic tractor brands, especially in India. Reputed for its superior and futuristic technology, international styling and ergonomics, the Massey Ferguson range offers robust performance and uncompromising quality with over 125 products and variants.

Acclaimed actor Akshay Kumar has endeared himself to fans across the world with immense mass appeal especially in rural India, where he is considered as the “King of Action” and the compassionate social crusader. His acting style is a fine blend of sensitivity and heroic boldness. His roles range from the rugged hero to being the intelligent social transformer. His innate ability to handle challenging roles to meet the expectations of his fans has distinguished him as one of the most versatile actors of Indian Cinema.

This association between India’s iconic Massey Ferguson tractors and Akshay Kumar resonates well with their brand personalities. One rules every terrain and every task with ease, and the other portrays any role and character with absolute confidence and style. Versatile, dynamic and ready to take on challenges, both have withstood the test of time with an ever burgeoning popularity that stands testimony to their performance.

Speaking on the association, TR Kesavan, President & COO – Product Strategy and Corporate Relations, TAFE said: “Massey Ferguson tractors with its superior performance and modern engineering is an industry leader in agriculture, haulage, infrastructure and industrial applications. We believe a dynamic, powerful and accomplished brand ambassador like Akshay will help build a strong connect with our customers.”

On his association with the Massey Ferguson brand, Bollywood Superstar Akshay Kumar said, “I look forward to my association with the legendary Massey Ferguson tractors from TAFE, one of the pioneers in agriculture mechanization. Driving a Massey Ferguson with a loaded trailer, I could truly understand what makes it India’s most loved tractor. It was evident why it enjoys such tremendous loyalty and pride of ownership by our farmers.”

TAFE’s association with Akshay Kumar for Massey Ferguson tractors will feature power-packed high visibility campaigns covering a series of television commercials, advertisements and digital promotions that will spotlight India’s favorite Massey Ferguson tractors and the world-renowned actor Akshay Kumar, embarking on a new journey together.

Watch the TVC here: https://www.youtube.com/watch?v=GpkpQjgKfJA

 

News

TAFE signs MoU with Petroleum Conservation Research Association to aid efficient energy utilization in agriculture

Petroleum Conservation Research Association (PCRA), Ministry of Petroleum & Natural Gas, Government of India and world’s third largest tractor manufacturer by volumes, TAFE – Tractors and Farm Equipment Limited, signed an MoU to aid conservation of resources across the country. An industry first, this collaboration between the premier government body PCRA and tractor major TAFE, was inked at New Delhi by Mr. Alok Tripathi (IAS), Executive Director – PCRA, and Mr. T R Kesavan, President and COO – Product Strategy & Corporate Relations, TAFE.

PCRA plays an active role in proposing policies and strategies to the Government of India for petroleum conservation aimed at reducing excessive dependence of the country on oil. Under the MoU, it is planned to jointly conduct Agriculture Workshops and Melas by involving TAFE’s extensive dealership network in spreading awareness / sensitizing farmers on the advantages of better maintenance and upkeep of their tractors and implements, resulting in lesser fuel consumption and efficient utilization of resources, thereby helping farmers maximize their productivity and profitability.

Field trials will be used to demonstrate the right usage and proven methods that impact the bottom line of the farmers, thereby increasing productivity per unit of power consumed. Precision agriculture and water conservation will mitigate over usage of critical resources. Contributing towards energy conservation and reducing dependency, this joint CSR effort by TAFE and PCRA will help the farmers to minimize costs through conservation, recycling and use of alternate energy.

This engagement will further include joint outreach events and knowledge sharing modules for farmers curated by PCRA through TAFE’s ‘JFarm Services’ App.

About Petroleum Conservation Research Association (PCRA)

PCRA is a registered society set up under the aegis of Ministry of Petroleum & Natural Gas, Government of India.  As a non-profit organization, PCRA is a national government agency engaged in promoting energy efficiency in various sectors of economy. It helps the government in proposing policies and strategies for petroleum conservation, aimed at reducing excessive dependence of the country on oil requirement.  Over the years, PCRA has enlarged its role in improving productivity in use of various sources of energy.

PCRA aims at making oil conservation a national movement. As part of its mandate, PCRA is entrusted with the task of creating awareness amongst the masses about the importance, methods and benefits of conserving petroleum products & emission reduction.

News

JIPM honors TAFE Sembiam Plant with the ‘Special Award for TPM Achievement’

TAFE Sembiam Plant was honoured with the ‘Special Award for TPM Achievement’ by the Japan Institute of Plant Maintenance (JIPM) at the 2018 TPM Awards held in Kyoto, Japan on 21st March 2019.

The Sembiam plant, in pursuit of excellence in Total Productive Maintenance (TPM), expanded the scope from production process to business process by aligning all functions under the scope of TPM. The team set a target to reduce the total product cost by establishing systems that strengthen and enhance the capabilities of the production floor and by implementing environmental conservation programmes.

As a result, TAFE Sembiam reduced the total product cost to a number lesser than the set target and became the least cost manufacturer of components and aggregates among other TAFE suppliers. The team achieved 100% delivery performance and reduced the lead time and inventory by producing as and when the need arises. This was aided by the implementation of Kanban Signal from Customer to Supplier.

The TPM Awards, promoted by the Japan Institute of Plant Maintenance are awarded to factories which have achieved efficiency by adopting company-wide Total Productive Maintenance.

News

TAFE showcases exports tractor range at CII-EXIM Bank Conclave 2019

TAFE Exports and Emerging Markets (EEM) team participated in the CII-EXIM Bank conclave on India-Africa Project Partnership held in New Delhi from March 17-19, 2019. TAFE was the Gold Sponsor of the event and showcased the prowess of its exports tractor range which was highly appreciated by the delegates and participants from Africa and India alike.

The Honorable Deputy Prime Minister of the Kingdom of Lesotho, Mr. Monyane Moleleki visited TAFE’s pavilion and interacted with the EEM team including Mr. Sudarsan, the Vice President (EEM). Numerous other diplomats and businessmen from other African countries also visited and expressed their interest in TAFE tractors.

The CII-EXIM Bank conclave is one of the most prestigious events for the Indian and African governments and industry to meet, discuss and explore new avenues of partnerships. This annual gathering enables leaders from both the countries to take stock of the progress of partnerships and address future needs in this regard.

Read | Spotlight

“Massey 4.0” – Maha Service Camps organized across India

Massey tractors for Life! With every purchase of a Massey, customers gain a companion for life in the form of MF’s reliable and prompt aftersales service. As a testament to this, TAFE, in collaboration with its dealer network, organized its Maha Service Camp – “Massey 4.0”, this February across all the states in India.

Some of the offerings in these camps include, free washing and greasing, discounts on labor charges, extended warranty registrations, discounts on parts and oil and free servicing on major service jobs. Additionally, dealers in few states offered test drives of latest MF tractors and servicing of the farm implements.

Apart from MF Tractors, this camp also gave an opportunity for the customers to get their other branded tractors serviced by TAFE’s technicians.

This unique and thoughtful initiative, which was highly appreciated by the customers, provides them with best-in-class service for their tractors, empowering them to be our partners in our journey of ‘Cultivating the World’.

News | Events

TAFE’s Distributor Participates in Harvest Money Expo in Uganda

TAFE’s Uganda distributor – Engsol, participated in the recently concluded ‘Harvest Money Expo’ in the country, where TAFE emerged as the most prominent brand. The Vice President of the Republic of Uganda, His Excellency Mr. Edward Kiwanuka Ssekandi commended Engsol for its focus on addressing the agricultural needs of Uganda and pledged government’s support in partnering with Engsol and TAFE to build a vibrant public-private community partnership in the country, while representing the Honorable President of Uganda on the closing day of the expo. The Principal Judge of the Republic of Uganda, Honorable Justice Dr. Yorokamu Bamwine also attended the expo.

Uncategorized | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ Launched in Andhra Pradesh by Sri. Somireddy Chandramohan Reddy

 

  • ‘JFarm Services’ – India’s leading tractor and farm equipment rental platform
  • TAFE’s CSR initiative to support small and marginal farmers
  • Farmer-to-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent
  • Aids rural entrepreneurship and generates additional revenue for farmers

 

TAFE’s JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative was launched across Andhra Pradesh in partnership with the State Government, by Sri. Somireddy Chandramohan Reddy, the Honorable Minister of Agriculture, Horticulture, Sericulture & Agriculture Processing, Government of Andhra Pradesh.

 

About 86% of the land holdings in Andhra Pradesh are owned by small and marginal farmers, who have limited or no access to farm mechanization. With about 62% of the working population dependent on agriculture as a source of livelihood, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

 

TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.

 

It facilitates the hiring of tractors and modern farm machinery to farmers free of cost through its Farmer-to-Farmer (F2F) rental platform and will be available across all 13 districts in the state. TAFE’s JFarm Services will collaborate with the agricultural development officers of the Andhra Pradesh government to ensure wide outreach and successful roll-out of the platform.

 

Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of our farmers, almost 85% of them, have no access to farm mechanization which has the potential to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to touch the lives of millions of farmers across the country.”

 

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

 

Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE’s JFarm Services has collaborated with the Government of Andhra Pradesh to launch the JFarm Services App which offers a transparent Farmer-to-Farmer platform, free of any hidden charges or commissions, that enables farmers to rent their existing tractors and implements of any brand to other farmers seeking to hire modern feature-rich agricultural equipment. This initiative will support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state.”

 

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in Telugu apart from the various other regional languages. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

 

JFarm Services has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar, Odisha, Jharkhand, Telangana and Tamil Nadu, and has directly benefitted about 85,000 users resulting in over 405,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become India’s largest and biggest player in farm equipment aggregation operations.

News | CSR

TAFE’s free of cost tractor rental platform – ‘JFarm Services’ integrated with TN Govt’s Uzhavan App

 

 

 

  • Uzhavan App used by 3.39 lakh farmers in Tamil Nadu integrates ‘JFarm Services’ for Tractor Rental
  • ‘JFarm Services’ – India’s leading tractor and farm equipment rental platform
  • Farmer-2-Farmer model (F2F) – Farmers can offer all brands of tractors and implements on rent
  • Aids rural entrepreneurship and generates additional revenue for farmers
February 05, 2019 | Chennai, Tamil Nadu: TAFE’s JFarm Services’ is a CSR initiative aligned to TAFE’s vision of Cultivating The World to enrich the lives of farmers across India. This initiative was launched in Tamil Nadu in partnership with the State Government, by the Chief Guest, the Honorable Chief Minister Sri. Edappadi K. Palaniswami, and Guests of Honor, the Honorable Minister of Agriculture – Sri. R. Doraikkannu, and Principal Secretary – Department of Agriculture Sri. Gagandeep Singh Bedi IAS, Government of Tamil Nadu.
The Tamil Nadu Govt’s Uzhavan app offers 12 key agriculture services to farmers, that include real-time information on crop prices and weather updates, subsidy and government schemes forms, crop insurance and compensation. The JFarm Services App is being integrated with the Uzhavan app to offer farmers information on tractor and farm machinery rental services – the unique Farmer-2-Farmer feature allows farmers to rent their existing tractors and farm equipment to other farmers seeking to hire them.
About 65% of the rural population in Tamil Nadu relies on agriculture as the source of income and around 92% of land holdings in the state are owned by small and marginal farmers with limited access to mechanization. TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory, enhancing their productivity and increasing their income significantly.
Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “Tamil Nadu is a frontrunner in agriculture productivity and leads in the production of Rice, Maize, Oilseeds and Groundnut. There is ample opportunity to sustain and improve agri-sector growth in our state and farm mechanization will be vital to achieving this potential. TAFE, through JFarm Services has collaborated with the Government of Tamil Nadu to support the state in making farm mechanization available to small and marginal farmers through the shared economy model, to create sustainable agricultural productivity and growth for the state. JFarm Services is TAFE’s CSR initiative that aims to support the farmers of Tamil Nadu by providing them easy access to farm mechanization as we progress towards the Tamil Nadu Government’s vision of doubling farm production and tripling farmers’ income.”
The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfill their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.
Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE’s JFarm Services launched in the TN Government’s Uzhavan app offers a transparent farmer-to-farmer platform, free of any hidden charges or commissions, that enables farmers to rent their existing tractors and implements of any brand to other farmers seeking to hire modern feature-rich agricultural equipment. Through this integration with the Uzhavan app, JFarm Services along with the Tamil Nadu government, will offer customized solutions to increase farm mechanization amidst small and marginal farmers, especially those below the poverty line.”
Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in Tamil apart from the various other regional languages. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.
JFarm Services has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Gujarat, Bihar, Odisha, Jharkhand, Telangana and Tamil Nadu, and has directly benefitted about 80,000 users resulting in over 380,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become India’s largest and biggest player in farm equipment aggregation operations.