TAFE Sembiam is a FarmDost

The Admin team at TAFE Sembiam in a show of support to the farmers and in acknowledgement of their hard work has taken part in the “Be a #FarmDost” initiative by cultivating the seeds provided. They have very diligently sowed and nurtured the seeds in a patch of land at TAFE’s Sembiam plant. The resulting produce was abundant and the team expressed great joy at reaping such a good harvest. It is proof of the care and effort put into the cultivation.

This ‘Be a #FarmDost’ initiative spearheaded by the Corporate Communications team of TAFE has reached out people across cities and also 50,000 children in Chennai, Coimbatore, Trichy and Madurai with the hope to bring back the farmer into our social consciousness. We thank the Admin team at TAFE Sembiam for their support to the initiative and doing their bit in ‘Cultivating the World’.


The Big Red Machine arrives in Bikaner

It was a momentous day for TAFE as it delivered the first Massey Fergusson 9500 in the town of Khajuwala, Bikaner district of Rajasthan. In the image you see the Massey Fergusson 9500 fitted with a Telescopic Loader. Slowly capturing the attention of the customer base in Rajasthan, the Big Red Machine is well set in its journey of Cultivating the World.


Award for excellence in supply services from Bharti Infratel

TAFE Motors and Tractors Limited (TMTL) Engines Division was awarded the ‘Valued Partner for Supply and Services Excellence’ by one of the leading telecom tower companies – Bharti Infratel. The award was received by Mr. S. Chandramohan – TMTL President and Group Chief Financial Officer (CFO) and Mr. Vikas Gupta, General Manager – Sales and Marketing, TMTL Engines Division.

TMTL was the only genset brand to win this award in any category. This reiterates TMTL’s resolve of not only being the best in Capex and Opex cost but also its superiority in responsiveness, ethics and values it demonstrates time and again.


Celebrating the life of a visionary Mr A Sivasailam

Behind every success there is a force that drives it; TAFE owes its legacy to its people – Leaders who paved the way through the years and those who form TAFE. On August 24, 2015 we celebrate the life of one such leader who embedded quality into TAFE’s DNA and sculpting it into a values driven company, with the farmer at the heart of its strategy – TAFE’s Former Chairman, Mr. A. Sivasailam. On the occasion of his birth anniversary, the TAFE family came together to celebrate this visionary, pioneer, philanthropist and the people’s man. Connected digitally via webcast, all TAFE locations were able to join in the celebrations at the corporate office before having individual celebrations of their own.

The event was attended by TAFE Chairman and CEO, Ms. Mallika Srinivasan and members of the senior management. They spoke fondly of Mr. Sivasailam and remembered him for his vision, courage, foresight and bringing about the culture where quality became one of the foremost attributes TAFE as a brand aspired for. The celebrations concluded with floral tributes by everyone present.

A multitude of adjectives can be used to describe Mr. Sivasailam but one need not look beyond TAFE, a testament to the impact his vision has had on people’s lives. He was TAFE’s growth architect who enriched lives of many and empowered the dreams of farmers across the world. Mr. Sivasailam is a presence always guiding and leading us.

To view the images from the event on the TAFE Corporate Flickr stream, click here.


Be a FarmDost reaches 100 000 Likes

The ‘Be a #FarmDost’ initiative from TAFE has crossed yet another milestone. Touching 100,000 fans from across the world on Facebook – it is garnering appreciation and goodwill for the farmer. A steady start has been made, we have hit critical mass in our journey of ‘Cultivating the World’.

The #FarmDost activity conducted across schools in Coimbatore, Madurai and Trichy was a success with children actively taking part in the ‘Best #FarmDost Student Award‘ and ‘#ThankYouFarmers Award‘. Do visit the ‘Be a #FarmDost’ Facebook page and encourage the participating students by ‘liking’ and ‘sharing’ their entries. We also encourage you to post pictures of the patch of land that you are cultivating. Your pictures could encourage somebody to make a small start in growing something. We want people cultivate something in a small way to get a sense of what the farmer is doing in a big way!

We thank all those who have supported us till this point and implore more people to join us and recognize the ‘invisible hero’ – the farmer.