Indian Minister Nitin Gadkari visits TAFE dealership
News | Spotlight

Indian Minister Nitin Gadkari visits TAFE dealership

The Indian Minister of Road Transport & Highways and the Minister of Shipping, Mr. Nitin Gadkari recently visited TAFE’s tractor dealership in Latur, Maharashtra, India.

An agriculturist with interests in fruit exports, he is a firm believer in the power of farm mechanization. On his visit, he sought to understand the features and capabilities of the globally acknowledged Massey Ferguson tractors by TAFE.

TAFE at SAE's Commercial Vehicle Engineering Congress
News | Events

TAFE R&D showcases its findings at SAE COMVEC

Tractors and Farm Equipment Limited’s (TAFE) journey over five decades has been one that has always been focussed on the customer. It caters to the diverse needs of the customer from all around the world by providing relevant solutions. With a farm-to-lab approach, TAFE keeps stride with the dynamic needs of the customer with a proactive and keen interest in R&D.

This understanding was on show at SAE’s latest edition of the Commercial Vehicle Engineering Congress (COMVEC) when TAFE’s Mahendra Mohan PR – Senior Member (Transmission), R&D, presented a paper titled “Minimizing Tooth Mesh Misalignment in Heavy Duty Tractor Transmission”. With the theme of ‘connectivity’, the gathering is a global assembly of both on and off-road professionals. It’s a great platform facilitating valuable interaction amongst the community of engineers, supply managers and executives.

Tooth Mesh Misalignments originate primarily from its torque transmitting components such as spline connections, gears, shafts, bearings and housing. Mahendra Mohan’s paper is a case study of two factors influencing mesh misalignment: (1) bearing offset and (2) gear hub, as an initiative to minimize the amount of tooth mesh misalignment on gear pair. Advanced driveline analysis tools were used to analyze and calculate the amount of misalignment on the gear tooth mesh. The optimized gear pair showed more than 40% reduction in tooth mesh misalignment and more than 10% reduction in peak contact stress during initial design stage.

The paper was well received by the delegates. We wish Mahendra Mohan all the very best for all his future endeavours and congratulate TAFE R&D for consistently facilitating such papers – a sign of a learning organization!

TAFE tractors distributed to Ugandan farmers
News | Spotlight

TAFE tractors bring prosperity to Uganda

The world’s third largest tractor manufacturer – TAFE, has been a friend to farmers for over five decades. Pioneering farm mechanization and bringing relevant farm solutions to the farmers of the world, TAFE is powering farms in 100 countries. In Africa, TAFE tractors are known for being tough, durable and efficient. Given the soil conditions in Africa, the robust utility tractors from TAFE with optimized relevant technology have proven for their dependability and calibre.

This trust was on display in Uganda, when Ugandan President Yoweri Museveni handed over 40 TAFE tractors to support 600 farmers in the Ankole Region. TAFE tractors have proven their mettle in working with vivid soil conditions and for a wide range of applications to cultivate various geographies around the world. In addition to the 40 tractors, 40 disc ploughs, 9 disc harrows and 9 tipping trailers were also handed out to 40 clusters of farmers to increase production of milk in the cattle corridor districts of Lyantonde, Mitooma, Sheema, Ibanda, Isingiro, Mbarara, Ntungamo, Kiruhuura and Sembabule at the Mbarara Zonal Agricultural Research and Development Institute.

Hailing the farmers’ commitment to mechanization of agriculture, President Museveni said the farmers contributed 20 percent of the expense towards the procurement of the tractors and implements. Most of the farmers intend to utilize the TAFE tractors to plant pasture for cattle among other utility.

Built to the taste of the land, a TAFE tractor is synonymous with being tough and high standards of precision build quality; housing the expertise of TAFE acquired over decades of its being.

Source courtesy:

Read | CSR

TAFE’s Farmers’ Day in Gujarat brings the farmers and agricultural experts together

Tractors and Farm Equipment Limited (TAFE) continuing its ceaseless efforts to engage and empower farmers, successfully celebrated its 12th successive ‘Farmers’ Day’. An annual event of India’s second largest tractor manufacturer, the Farmer’s Day was held in Ankleshwar, Gujarat and saw enthusiastic participation from 350 farmers across the state.

TAFE’s ‘Farmers’ Day’ is a platform for farmers to interact with renowned agricultural scientists from leading universities and agri-research institutes. Dr. K Srinivasan – Chief Scientist, Agricultural Research (JFarm – Chennai), welcomed the esteemed gathering and Mr. S Ramakrishnan – TAFE CITO (Chief Information & Technology Officer) and Corporate Social Responsibility (CSR) Champion delved into the history and intent behind TAFE Farmers’ Day while also talking about the various CSR initiatives of TAFE. The chief guest Dr. Kantilal Giridharbhai Patel – Principal, College of Agriculture in Bharuch spoke about the significance of such events by discerning corporates and also the need to adopt new techniques and technologies in agriculture.

The speakers at the event also included Dr. Anil Chinchmalatpure – Head, Regional Station, CSSRI, Bharuch; Dr. S R Patel and Dr. J G Patel – College of Agriculture, Bharuch; Dr. P K Gupta – JFarm, Rajasthan and Dr. B G Solanki – Main Cotton Research, Surat. They shared best practices in methods of improvement of salinity problems in black soil, advances in the crop production technology of banana and cotton and production technologies to increase yield of pulses, while also discussing the way forward for agriculture.

At the event, TAFE also distributed free Mango saplings to all the farmers attending the ‘Farmers’ Day’ for planting in their fields and residences. These much sought after saplings are suited for the weather and soil conditions of the region. The event also witnessed field activities organized for the farmers such as hitching and unhitching, trailer reversing, finding the missing components and quizzes that focused on seeking active participation from farmers. A special ceremony was organized where progressive farmers were honoured for their contribution and excellence in agriculture.

TAFE has been consistently organizing Farmers’ day every year since 2005 in different states such as Madurai, Tanjore, Alwarkuruchi, Hosur and Kovilpatti in Tamil Nadu, Doddaballapur in Karnataka, Rudrapur in Uttarakhand, Ongole in Andhra Pradhesh, Jodhpur in Rajasthan and Patna in Bihar. The heartfelt appreciation from the farmers year after year has been the inspiration that has powered TAFE Farmers’ Day consecutively for 12 years.

The people involved in organizing the Farmers’ Day event included people from across TAFE, led by the CSR team. Scientists from TAFE’s JFarm – an adaptive agriculture research centre, also play a significant role in organizing and conducting the Farmer’s Day event.

We congratulate all the organizers for having conducted yet another successful Farmers’ Day!

Click the images below to get a glimpse of the 12th Farmers’ Day in Ankleshwar.

Read | Milestones

The Sunday Standard honors Ms. Mallika Srinivasan at Devi Awards

The third edition of The Sunday Standard Devi Awards was recently held in New Delhi. 12 women achievers from India were felicitated for displaying dynamism and innovation in their line of work. TAFE Chairman & CEO, Ms. Mallika Srinivasan, crowned by many as the ‘Tractor Queen’ was one among the 12 women who was recognized. She received the award from Smt. Smriti Z Irani – Union Textile Minister of India.

The ‘Devis’ are selected by a jury on the basis of their contribution to their chosen line of work, as well as society in general. They aren’t your usual suspects. They are the unsung heroes who silently and relentlessly work towards making our world a better place.

The Sunday Standard in a write-up titled “For putting farmers first” pays tribute to Ms. Mallika Srinivasan, her work at TAFE and beyond:

Attired in her trademark salwar-kameez-dupatta and a string of pearls, Mallika Srinivasan sits with ease behind the wheel of a giant tractor, justifying the epithet ‘Tractor Queen of India’.

And why not? Farming in India has long been a male dominated activity. But Srinivasan—a Wharton graduate—has defied all odds to make her company the world’s third-largest tractor manufacturer.

As Chairman and CEO of the Chennai-based tractor major, she has developed relevant technology to suit evolving needs of the farmers, optimised costs, and tapped global markets to establish TAFE as a quality mass manufacturer of tractors and a lean, resilient organisation that can weather the cyclicality of the business.

Under her aegis, the company has become a INR 93 billion company that sees annual sales of over 150,000 tractors and has a presence in over 100 countries. Srinivasan is also a well-known philanthropist with an abiding interest in education and healthcare.

She supports Sankara Nethralaya and the Cancer Hospital in Chennai, as well as a number of educational and healthcare facilities in the Tirunelveli district of Tamil Nadu. She is also involved in the promotion of of Indian culture, classical music and traditional art forms through the Indira Sivasailam Foundation. She is the recipient of multiple awards, including the Padma Shri for her contribution to trade and industry in 2014.

Mr. Sriraman presents memento to SAEISS Cochin Division Secretary
Read | Events

TAFE’s Sr. VP R&D, S. Sriraman inaugurates SAEISS – Cochin Division

As Society of Automotive Engineers (SAE) India’s, Southern Section Chairman, Mr. S. Sriraman, Vice President of TAFE Research and Development (R&D) leads a team consisting of automotive professionals from academia and various companies/ institutes in South India. In an event held recently, SAE India Southern Section (SAEISS) inaugurated its sixth division – the Cochin Division.

During the inauguration, Mr. Sriraman, stressed the importance of networking and collaboration amongst the automotive professionals while reinforcing SAEISS’s focus on the Mobility Industry and Institutions in the Service of Humanity. Other dignitaries who addressed the event included, Dr. E. Rajasekar – Professor at IRTT, Erode and Secretary SAEISS, who spoke on automotive sensors and their applications, and Mr. S. Krishnan – Vice President, Engine Development, Ashok Leyland, Chennai, who spoke on automotive engines ‘Modern perspectives through technology’.

Other office-bearers of SAEISS include, Mr. V. Srinivasan, Senior Associate Vice President – TAFE Madurai Operations – Chair of Madurai Division, SAEISS and Mr. A. Armstrong, Functional Head, Engine Team, TAFE R&D – part of the management committee.

TAFE wishes the team at SAEISS the very best!


TAFE showcases its prowess at Agri Intex 2016

The Coimbatore District Small Industries Association‘s (CODISSIA) Agri Intex fair for 2016 was concluded recently. In its 16th edition, the Agri Intex fair is growing in stature year on year. This exhibition is a great platform for organizations to disseminate information and effectively communicate with customers.

TAFE has been a regular participant at the fair and this year was no different. On showcase where products like the Massey Ferguson tractors and AgriStar implements giving the visitor a comprehensive idea of the product and its wide range of capabilities. The products on display also gave the visitors a glimpse into TAFE’s manufacturing prowess and deep understanding of the customer’s needs. TAFE associates were also present at hand to assist any visitor at the stall with their queries. TAFE’s products generated quite a buzz among the visitors, many of whom were converted to potential customers.

We would like to congratulate the teams and dealer responsible for putting on such a stellar exhibition.


Forging connections for life

Farming is all about connections; connection between, man and the elements, man and his land, man and his crops, crops and the elements, crops and the soil, man and his tools and so on. Every season it is a harmony of all these factors that brings us the bounty of nature in a farm, the harvest is the coming together of all these connections.

At TAFE we thrive in connections, forming new ones and nurturing old ones. One of the ways TAFE tractors forges connections is by actually heading into the field to meet people and show them what the tractors are capable of. It is when someone sees and touches the tractor that sparks the beginning of a connection. The sort of connection that makes them want to own one of the best tractors in the world. And these connections form regardless of age.

The snapshots you see here are from Algeria where TAFE tractors were taken to the field to the give customers greater insights into them and extend full support to them. The joy on their faces is evidence enough of the place TAFE tractors holds in their hearts. Small steps in our journey of Cultivating the World!


TAFE Reach outdoes itself

Not an organization to rest on its laurels, Tractors and Farm Equipment Limited’s (TAFE) Vehicle Franchise Division (VFD) – TAFE Reach Limited, has once again won accolades from TATA Motors. Awarded the “No. 1 Dealer in Sales Target Achievement” last year; this year TAFE Reach Limited, Chennai has improved its performance and has been named the “All India Best Dealer on Overall Performance for 2015-16”. Mr. Raja T. S. – TAFE VFD Chief Operating Officer (COO), received the award from Mr. Guenter Butschek – TATA Motors Managing Director, with Mr. S. N. Barman – TATA Motors Limited Vice President (Sales), Mr. Dinesh Bhasin – Vice President (Customer Support) and Mr. Girish Wagh, Head of Project and Planning Management and Designer of the TATA Nano.

It was also named the “Star Dealer of the Year” nationally for highest retail growth and outstanding performance in the Dealer Excellence Engagement Programme (DEEP). Mr. Raja T. S. received the award from Mr. S. N. Barman, Mr. Dinesh Bhasin and Mr. Girish Wagh.

The awards and recognitions don’t stop there, TAFE Reach Limited, Chennai was also nominated for a place in the “President’s Club 2015-16” and was also named the “Diamond Dealer for Best Performance in 2015-16”  in the South Zone qualifying for the highest per car incentive from TATA motors. TAFE Reach Limited, Erode also won First Place for “Service Excellence” in Tier–II Cities category for the year 2015-16.

We congratulate the TAFE Vehicle Franchise Division for this outstanding performance and hope for greater accolades and awards next year.


Accolades for TAFE at TPM Awards 2015

The TPM Excellence Awards 2015 were announced recently and in the ‘Outside Japan’ category, three of TAFE’s locations have been awarded. TAFE Engineering Plastics and Tool Room Division (EPD) – Maraimalai Nagar won the, Award for Excellence in Consistent TPM Commitment and the Award for TPM Excellence, Category A was received by TAFE Doddaballapur Plant and TAFE Madurai Operations.

The awards were conferred in Kyoto, Japan on March 23, 2016 at the TPM Awards Ceremony.

TAFE’s embarked on this TPM journey almost a decade ago and it steadfast commitment to quality has seen multiple locations across the organization take up the TPM challenge and emerge triumphant. Congratulations to the TAFE EPD Maraimalai Nagar Plant, TAFE Doddaballapur Plant and TAFE Madurai Operations for winning this prestigious award.

The Japan Institute of Plant Maintenance (JIPM) launched the PM award system in 1964, to “strengthen the improvement of enterprise constitutions and contribute to the development of industry, by promoting the modernization of plant maintenance and the development of plant maintenance technologies.”

The Total Productive Maintenance (TPM) award was introduced by JIPM in 1971 and is defined as ‘the ultimate method of pursuing production efficiency’. It is intended to encompass the entire company from the shop floor to the executive boardroom, creating a true companywide commitment to production excellence, and is designed to avoid any losses by creating a culture of ‘zero accidents, zero defects and zero breakdowns’.