India’s second largest tractor manufacturer and the Aon Hewitt – Best Employer in India (2013), Tractors and Farm Equipment Limited (TAFE) group continued from where it left off last time by winning 11 awards at the PRCI – 9th Global Communication Conclave held in New Delhi. This annual conclave held by The Public Relations Council of India (PRCI) was hosted over two days which explored the theme of ‘Communicate to Connect’ and recognized various professionals, corporates and organizations for the outstanding work done by them in the categories like CSR initiatives, corporate events, corporate collateral and advertisements among other things for the year 2014.
TAFE group emerged as the second runner-up in the overall ‘Champion of Champions’ category with the third highest number of awards and rating. The awards were won in most of the categories TAFE participated in and across the standings including, one platinum, two crystals, one gold, two silver and five bronze awards. The awards were won across categories like Corporate Publications, Corporate Event, Corporate Advertisement and Corporate Brochure. The In-house Journal for TAFE Motors and Tractors Limited (TMTL) – Vayam and the Logo created by TAFE Corporate Communications Department (CCD) for the AgriStar brand of TAFE’s Applications Business Unit (ABU) received recognition. Another achievement for the TAFE CCD and ABU partnership was the ‘Implementing Ideas’ tagline featuring as one of the winners in the Attractive Tagline of the Year category. Additionally, TAFE’s regional Corporate Ad, Online newsletter TAFE Café and collaterals like MF Table Calendar and TMTL Diary for 2015 were recognized too.
PRCI is a pan-India organization of PR, communications, advertising and media professionals, academicians, forums, institutions, and corporates, that provides a forum where creative minds often come together, upholding the challenges and values of professionalism in PR and encourages high ethical standards of work. The 9th Global Communications Conclave reflected this, as panel discussions on pertinent topics like “The Ethical Connect – Are we losing it?”, “CSR Connect” – which included Ms. Sunitha Subramaniyan – Sr. Deputy General Manager, TAFE CCD as one of the panelists, “Financial Inclusion” and “The Youth Connect – Are We Ready to meet Aspirations/Dreams?” were conducted through the two days of the conclave which were followed by insightful discussions among participants.